Digital Remedy

FEBRUARY 19, 2025

In Part 1 of our Intro to Incrementality series , we covered the basics of how incrementality analysis helps marketers uncover the true impact of their advertising by comparing two groups: Exposed Group those who saw ads. Control Group those whodid notsee ads. External Noise : Uncontrollable variables (e.g.,

Control Group 66

Control Group A/B Testing Impressions Cookies 66

Digital Remedy

MAY 31, 2022

We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. Control Group – those who did not see ads. Controlling The Control. Real-World Example. Remember our basketball example? A More Sophisticated Approach.

Control Group 98

Control Group Impressions A/B Testing Ad Space 98

Digital Remedy

MAY 31, 2022

We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. Control Group – those who did not see ads. Controlling The Control. Real-World Example. Remember our basketball example? A More Sophisticated Approach.

Control Group 52

Control Group Impressions A/B Testing Ad Space 52

Single Grain

JUNE 13, 2023

percentage points compared to the second half of 2020. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. Households showed a 10% increase in purchasing Silk products compared to the control group. This represents a growth of 3.6

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

FEBRUARY 17, 2020

According to the Realeyes study, participants who viewed the branded content rated the featured brand 57% more favorably than the control group. According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. Get A Free Consultation.

Education 140

Education Pop-Up Entertainment Audience 140