2020 Control Group Marketing 
Digital Remedy
FEBRUARY 19, 2025
In Part 1 of our Intro to Incrementality series , we covered the basics of how incrementality analysis helps marketers uncover the true impact of their advertising by comparing two groups: Exposed Group those who saw ads. Control Group those whodid notsee ads. Observe and compare behavior in each market.
Digital Remedy
MAY 31, 2022
In our first Intro to Incrementality piece , we explained what incrementality analysis is and how marketers can use it to make more informed decisions about what success means for their media campaigns. We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads.
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Digital Remedy
MAY 31, 2022
In our first Intro to Incrementality piece , we explained what incrementality analysis is and how marketers can use it to make more informed decisions about what success means for their media campaigns. We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads.
Single Grain
JUNE 13, 2023
Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. WebFX ) For Search Ads, the average cost per acquisition across all industries and target markets is $41.40. percentage points compared to the second half of 2020.
Digital Remedy
MAY 16, 2022
As a marketer, the line between correlation and causation can get very blurry. Therein lies the challenge: How do marketers know which specific ads, or which specific campaigns actually drove the conversion, when so many other campaigns and ads are running concurrently? 2020–21 Season: Player A: 40% of free throws ? Can’t wait?
Digital Remedy
MAY 16, 2022
As a marketer, the line between correlation and causation can get very blurry. Therein lies the challenge: How do marketers know which specific ads, or which specific campaigns actually drove the conversion, when so many other campaigns and ads are running concurrently? 2020–21 Season: Player A: 40% of free throws ? Can’t wait?
Martech Series
SEPTEMBER 12, 2022
The question for marketers using customer data platforms (CDPs), CRM marketing solutions, and CCCM cross-channel campaign management solutions is the following: “Do you understand the customer’s journey to deliver true personalization?”. As marketing and salespeople, we all cringe at these stories. Using bad data.
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