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Mistake #1 In Marketing Personalization: Not Knowing Your Customer’s Journey

Martech Series

He received ten follow-up emails from the dealer with information about a 72-hour sale at the dealership on everything except an electric vehicle. It was followed up with four calls from four salespeople on the same “off the mark” 72-hour offer. website pop-up, real-time transaction message, mobile push notification).

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Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

These days, people want something of value to help them make up their own minds rather than simply being sold a solution (crazy concept, huh?). According to the Realeyes study, participants who viewed the branded content rated the featured brand 57% more favorably than the control group. The results ? To date, they have about 8.4

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