Single Grain

DECEMBER 20, 2019

That’s why we’ve rounded up the six biggest Google Ads trends for 2020 to help you plan the right marketing campaigns for your business this year. 6 Google Ads Trends You Can’t Ignore in 2020. Google’s AI system uses machine learning to automatically optimize for conversions in each auction. Book My Free Marketing Consultation.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Single Grain

JANUARY 6, 2020

It is expected to reach $157 billion in 2020 : Dive Deeper: 10 SaaS Business Lessons from $1B+ Unicorns (like Slack, Twilio, Lyft). 8 SaaS Marketing Trends You Can't Ignore in 2020. The top SaaS marketing trends you should keep an eye on in 2020 are: Feature marketing will rise in popularity. alone in 2020 (up from $3.89

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

DECEMBER 31, 2019

5 E-commerce Trends You Can't Ignore in 2020. How to Set Up Your E-commerce Product Page for Maximum Conversions. According to Gartner , 100 million shoppers will use AR online and in-store by 2020. trillion by 2020 , now’s the perfect time to cash in on this opportunity. Book My Free Marketing Consultation.

SEO 102

SEO Conversion Audience Retail 102

Single Grain

JANUARY 3, 2020

” By 2020, the world’s data storage is predicted to reach 40 zettabytes of data (that's 40 trillion gigabytes)! In this article, we’ll explore business intelligence trends, as 2020 is sure to see more companies look beyond basic analytics tools for comprehensive solutions. 7 Business Intelligence Trends You Can't Ignore in 2020.

Machine Learning 105

Machine Learning Shipping Marketing GDPR 105

Single Grain

JUNE 2, 2020

This post about the impact that social media has on business has been updated for 2020. Dive Deeper: Social Media Marketing for Business Owners: How to Get Started in 2020. That number is likely much higher in 2020, as people encounter over 5,000 branding messages in a day. NOW UPDATED! Is it missing any important features?

Media 141

Media Audience Brand Awareness Pop-Up 141

Single Grain

JANUARY 24, 2020

Measure conversion rates. Dive Deeper: 9 Effective SEO Techniques to Drive Organic Traffic in 2020. Prepare Your 2020 SEO Reports in 8 Steps. Here are a few important SEO metrics you should include in your report: Links: Links remain an important ranking factor for 2020. Goal conversion and event tracking.

SEO 90

SEO Conversion Rate Conversion Click Through Rate 90

Single Grain

DECEMBER 16, 2019

With such lucrative opportunities, it’s little surprise that so many people are tempted by the prospect of leaving their day jobs to become influencers : Let’s take a look at nine vital influencer marketing trends to expect in 2020, so you can be ready to ride the wave of growth! Book My Free Marketing Consultation. Click To Tweet.

Marketing 110

Marketing ROI Audience Brand Awareness 110

Single Grain

JUNE 26, 2020

This post on effective SEO techniques has been refreshed for 2020. In this post, we’ve broken down the best SEO techniques for 2020 to help you retain and increase your organic search presence — covering both basic and advanced SEO techniques. Here are 10 SEO methods that will help your site dominate the SERPs in 2020.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Single Grain

AUGUST 20, 2020

7 Advanced SEO Hacks for Your To-Do List in 2020. In this post, I’m going to give you an advanced SEO to-do list for 2020, which is going to go over in-depth tactics that you aren’t seeing anywhere else. Dive Deeper: 10 Effective SEO Techniques to Drive Organic Traffic in 2020. Get A Free Consultation.

SEO 138

SEO Click Through Rate Pop-Up Conversion Rate 138

Single Grain

NOVEMBER 20, 2019

Voice search is fast becoming more common, and conversational AI is developing quickly to keep up. Voice search and conversational AI have started to have a dramatic effect on SEO – called VSEO – and will continue to play a crucial role in the future of search engine optimization. What Is Conversational AI? End of story.

SEO 111

SEO Conversion Machine Learning Marketing 111

Digiday

OCTOBER 16, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify For the most part, the advertising industry’s diversity, equity and inclusion efforts have been an uphill battle, even after the promises and commitments that were made in 2020 after the murder of George Floyd. The industry’s stalled DE&I progress has been a point of critique.

Conversion 94

Conversion Agency Media Marketing 94

Single Grain

MAY 19, 2020

Increased conversions. For example, Single Grain’s “ 42 Digital Marketing Trends You Can't Ignore in 2020 ” ranks for ~3.2K For increased conversions: Create actionable content that addresses customer pain points and puts your customers first. Approach Content Like an Investor. 1) Diversify; Not all Content Is Created Equal.

Marketing 116

Marketing Conversion ROI Conversion Rate 116

Single Grain

DECEMBER 24, 2019

Here’s what’s projected for 2020 and beyond : Amazon recently released a bunch of new products and tools for advertisers, along with more places to advertise. If you're a seller and want to compete for customers in 2020 and make sure your products are seen, you need to take advantage of these new opportunities. And that’s powerful.

CPC 90

CPC Shipping Video Ads Retargeting 90

InMobi

MARCH 31, 2021

InMobi was a big winner at the MMA SMARTIES MENA awards for 2020, coming away with 15 total wins. Not only was InMobi named 2020 Tech Enabler of the Year, but the Snickers campaign we worked on was named Smarties 2020 Best in Show. Overall, InMobi won four golds, five silvers and four bronzes.

Machine Learning 52

Machine Learning Brand Awareness Conversion 52

Single Grain

FEBRUARY 21, 2020

One of the most important assessments that your business needs to make is how much to budget for marketing in 2020, and how exactly you want to allocate that budget. To help you make these decisions, let’s take a look at how you should determine your digital marketing budget and what exactly you should be budgeting for in 2020.

Marketing 84

Marketing SEO Non-Profit A/B Testing 84

Single Grain

OCTOBER 1, 2019

We often think of conversion rate optimization (CRO) and search engine optimization (SEO) as distinctly different disciplines, or even being in opposition to one another. Here's How Rankings and Conversions Complement Each Other. Dive Deeper: How to Design the UX of a Website or App to Increase Conversions. Be Mobile-Friendly.

SEO 108

SEO Conversion A/B Testing Conversion Rate 108

Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Sure, it sounds intimidating, but in 2020 you can’t afford to be getting content marketing wrong. How to Think Like an Investor to Win at Content Marketing in 2020. NOW UPDATED! Not sure where to start?

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Single Grain

FEBRUARY 12, 2020

6 Customer Service Trends You Can't Ignore in 2020. Dive Deeper: The Power of Social Shopping on Instagram (and How to Sell More in 2020). Improving content performance: By sharing personalized content based on customer preferences and interests, businesses can get more reads, views and conversions.

Machine Learning 98

Machine Learning Communications Media Retail 98

InMobi

FEBRUARY 18, 2020

And at the 2020 Smarties for the Middle East and North Africa, InMobi won big. Every year, the test Mobile Marketing Association gathers the best and brightest in mobile advertising and marketing to celebrate the very best campaigns, ads, agencies and more.

Conversion 52

Conversion Agency Advertising Marketing 52

Single Grain

MARCH 2, 2020

This post was refreshed with new content for 2020. Although conversion and completion metrics shouldn’t be the end-all when it comes to determining the length of your video (hint: your message should make that determination), the final run-time will affect your overall completion rate. 20) Remember: Video Marketing Is a Must in 2020.

Audience 130

Audience Marketing SEO ROI 130

Digiday

NOVEMBER 5, 2024

Just this summer, marketers voiced their frustrations over ad verification companies’ failure to adequately address issues like ID spoofing and made-for-arbitrage sites – hot button topics that have dominated the conversation this year. Continue reading this article on digiday.com.

Marketing 80

Marketing Ad Tech Conversion Media 80

Single Grain

OCTOBER 19, 2022

3% of e-commerce website visits result in successful conversions. The culprit for such underwhelming conversion rates is usually poor design and optimization of product pages. 10 Easy Product Page Design Strategies That Will Boost Your Conversions. That’s where the actual purchasing decisions take place. However, only 2.5%-3%

Conversion 59

Conversion Pop-Up Conversion Rate A/B Testing 59

Digiday

OCTOBER 29, 2024

This week’s Future of TV Briefing features a conversation with MSNBC president Rashida Jones about how the TV news network’s digital strategy has evolved this year and how that figures into its Election Day coverage plans. presidential election compared to the 2020 cycle, it’s “volume.” This is a member-exclusive article from Digiday.

Conversion 85

Conversion 85

InMobi

DECEMBER 20, 2019

The industry has made major strides in its fight against fraudsters in 2019, and our team of mobile marketing and advertising experts expect this push to continue throughout 2020. How to More Effectively Fight All Forms of Fraud What can brands do to more efficiently protect their in-app ad spend from fraud in 2020?

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

Digiday

JANUARY 11, 2024

Freelance journalists say rates from large national publications haven’t changed in years – and they’ve had to take on more work, or supplement their income with other pursuits, according to conversations with six freelancers. If I was paid $1,000 for a story in January 2020, I should be making almost $1,200 for that same story today.

Conversion 101

Conversion Media Marketing 101

Ad Monsters

JANUARY 24, 2023

Adblocking on desktop did seem to enter a period of consolidation between 2016-2020, after four years of rapid growth. The post The Misconceptions of the Adblock User: A Conversation with Marty Krátký-Katz appeared first on AdMonsters. At the time, our data supported the concept.

Conversion 98

Conversion Audience Ad Tech Advertising 98

InMobi

SEPTEMBER 23, 2020

The 2020 India Festive Season Guide found that 77% of Indian shoppers use mobile to research and explore products and 62% make purchases on mobile. Shoppable ads and in-app advertising through gaming apps can reach out to the ‘relevant’ consumers and increase conversions.

Brand Awareness 52

Brand Awareness Mobile Ads Electronics Video Ads 52

Single Grain

MARCH 30, 2020

Look for things like a manufacturer, vendor or fulfillment company questionnaires to help you ask the right questions in order to make proper changes for your business in 2020. 5 E-commerce Trends You Can’t Ignore in 2020. Now that 2020 is in full swing, it’s time to review your site for SEO purposes. Dead Link Checker.

SEO 72

SEO A/B Testing Pop-Up Audience 72

Single Grain

SEPTEMBER 15, 2020

This post was updated September 2020. Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020.

SEO 52

SEO Impressions Real Estate Click Through Rate 52

Digiday

JULY 4, 2024

But to industry insiders, last month’s scandal was simply the culmination of a years-long, behind-the-scenes conversation about Beahm’s brand safety issues. The exact nature and extent of that misconduct is unclear, though Beahm acknowledged that it had involved “inappropriate” conversations with a minor.

Conversion 100

Conversion Media Marketing 100

Single Grain

JANUARY 22, 2020

Related Content: 5 E-commerce Trends You Can’t Ignore in 2020. How to Set Up Your E-commerce Product Page for Maximum Conversions. The post How to Keep Your E-commerce Site Secure Against Cyber Threats in 2020 appeared first on Single Grain. Why Are E-commerce Sites More Vulnerable? Comparison of the Top 6 E-commerce Platforms.

SEO 108

SEO GDPR Conversion 108

Digiday

APRIL 29, 2024

This conversation started in 2020, and at that time it inspired a lot of other really crucial conversations about how we approach media planning, privacy, performance, and how we collaborate,” said Valerie Schlosser, group director, paid search at VML.

Cookies 90

Cookies Marketing Conversion Media 90

Martech Series

DECEMBER 22, 2022

Chorus by ZoomInfo appeared on 16 grids, including top-two placements in the Overall sections of Conversation Intelligence and Sales Coaching. Conversation Intelligence. Conversation Intelligence: Enterprise. Conversation Intelligence: Mid-Market. Fall 2020: 19. Summer 2020: 10. Spring 2020: 7.

Conversion 100

Conversion MarTech Marketing 100

Digiday

JUNE 26, 2024

For four years after Beahm was banned from Twitch in 2020, the reasons behind his ban remained unknown to the public, despite consistent speculation on the part of both Beahm’s fans and his haters. In the days since, it’s become apparent that Beahm’s alleged misconduct had become an increasingly open secret within the industry.

Conversion 88

Conversion Media Marketing 88

Digiday

JANUARY 14, 2024

But to access those budgets, agencies are pushing Black-owned media companies to prove that they are non-white owned, according to conversations with four media execs. At stake, they say, is the money set aside by advertisers to support non-white media companies following the the media reckoning spurred by the murder of George Floyd in 2020.

Agency 95

Agency Conversion Media Advertising 95

Digiday

FEBRUARY 21, 2024

Separate sources, both of whom asked not to be named due to their employers’ PR policies, told Digiday this would involve sunsetting support for its OneView offering – an enterprise ad platform built for TV streaming unveiled in 2020 – citing direct conversations with Roku. Continue reading this article on digiday.com.

Conversion 88

Conversion Media Marketing Advertising 88

Martech

OCTOBER 21, 2021

businesses were forecast in 2020, according to BIA Advisory Services. During the first half of 2020, Google My Business recorded a 61% jump in consumer calls, from inquiries about open hours to arrangements for curbside pickups. More than 170 billion inbound mobile calls to U.S. consumers used the telephone more than ever before.

Machine Learning 95

Machine Learning Marketing Conversion SEO 95