Single Grain

DECEMBER 27, 2019

People listen to podcasts to learn new growth tactics for their business, improve their marketing skills and get inspired by entrepreneurial interviews. In 2020, the podcast industry is going to grow even faster with a flurry of advertising activity and technological changes, which is great news for content creators and listeners alike.

SEO 23

SEO Audience Pop-Up Advertising 23

Martech

JANUARY 9, 2025

Loyalty management across multiple brands and loyalty programs shared with partners (across regions and markets). Seamless engagement from discovery through to conversion is great; but CX doesn’t stop there. Emarsys, acquired by SAP in 2020, this week reported that four in five (83%) consumers in the U.S.

Retail 106

Retail eCommerce ROI Conversion 106

Single Grain

JUNE 2, 2020

This post about the impact that social media has on business has been updated for 2020. Dive Deeper: Social Media Marketing for Business Owners: How to Get Started in 2020. That number is likely much higher in 2020, as people encounter over 5,000 branding messages in a day. NOW UPDATED! 2) Increases Personalization.

Media 141

Media Audience Brand Awareness Pop-Up 141

Single Grain

FEBRUARY 28, 2020

Product marketing is not easy. The answer lies in feature marketing. It is a strategy that can help you market your product more effectively and convert more people. It is a strategy that can help you market your product more effectively and convert more people. What Is Feature Marketing? Get A Free Consultation.

Marketing 114

Marketing ROI Click Through Rate Pop-Up 114

Martech

JANUARY 31, 2023

Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. COPs are also sometimes called conversion rate optimization (CRO) tools, personalization engines, or experience optimization platforms (EOPs). Server-side experimentation.

Conversion 104

Conversion Machine Learning A/B Testing Conversion Rate 104

Single Grain

MARCH 25, 2020

This post on conversion rate optimization has been updated for 2020! Conversion rate optimization is quickly becoming one of the most popular marketing tactics for 2020. Because it’s one of very few marketing strategies that can increase your sales without spending more on advertising and content marketing.

Conversion Rate 126

Conversion Rate Conversion A/B Testing Audience 126

Single Grain

DECEMBER 18, 2019

At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. In 2020, having a solid Facebook Ads plan — and using the right tools to execute it — is more important than ever. Book My Free Marketing Consultation. 5 Most Important Trends for Facebook Ads in 2020.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Content marketing is no longer the simple, easy-to-execute tactic it was in the early days of the boom when it was all about blogs and keywords, and “content strategy” was a concept that was yet to be born.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Single Grain

AUGUST 20, 2020

7 Advanced SEO Hacks for Your To-Do List in 2020. In this post, I’m going to give you an advanced SEO to-do list for 2020, which is going to go over in-depth tactics that you aren’t seeing anywhere else. Dive Deeper: 10 Effective SEO Techniques to Drive Organic Traffic in 2020. Get A Free Consultation.

SEO 138

SEO Click Through Rate Pop-Up Conversion Rate 138

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success.

ROI 117

ROI MarTech Conversion Rate Marketing 117

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

ROI 123

ROI MarTech Marketing Agency 123

Single Grain

MARCH 2, 2020

This post was refreshed with new content for 2020. If you’re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. 81% of businesses use video in their marketing strategy, a 63% increase since last year. And not just on social media, either.

Audience 130

Audience Marketing SEO ROI 130

Single Grain

FEBRUARY 5, 2020

Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Get A Free Consultation.

Marketing 141

Marketing Conversion CPC CPA 141

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Machine Learning 137

Machine Learning Education ROI MarTech 137

Martech

AUGUST 29, 2022

Read next: Only 38% of marketers very confident in their customer data and analytics systems. Christopher Penn, co-founder and chief data strategist of Trust Insights, a marketing data and analytics provider, notes pumpkin spice is pandemic proof. A lot of the public’s online conversations are happening in some not-so-public places.

Conversion 101

Conversion Pop-Up MarTech Retail 101

Single Grain

AUGUST 11, 2020

The COVID-19 pandemic has ensured that most marketers are facing moderate to significant budget cuts ; this means you need to find lean ways to reach out and connect with potential buyers. That’s where attention marketing can make a big difference. Book My Free Marketing Consultation. What Is Attention Marketing?

Marketing 145

Marketing Audience Education Pop-Up 145

Martech

OCTOBER 21, 2021

businesses were forecast in 2020, according to BIA Advisory Services. During the first half of 2020, Google My Business recorded a 61% jump in consumer calls, from inquiries about open hours to arrangements for curbside pickups. More than 170 billion inbound mobile calls to U.S. consumers used the telephone more than ever before.

Machine Learning 111

Machine Learning Marketing Conversion SEO 111

Digiday

APRIL 29, 2024

Google’s decision to delay the third-party cookie crumble once again last week was no surprise to marketers. Continuing to move the goalposts may be repetitive but marketers are happy with the move as they’d prefer Google get it right and find ways to be as thoughtful as possible with the change rather than hit a deadline.

Cookies 91

Cookies Marketing Conversion Media 91

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. What Is Different about SaaS Marketing? ” Traditional digital marketing for businesses often has many goals, including making a sale, earning an email address or even raising brand awareness.

Marketing 145

Marketing Conversion Rate Pop-Up Conversion 145

Martech

FEBRUARY 26, 2024

Although this is my dramatized version of my fear for marketers, it need not be the end of the story. Marketing technology’s rise has been driven by a desire for independence from strict IT controls and a vision for cloud-based technologies IT did not yet trust. The frequency of marketing teams with sole ownership is receding.

Marketing 135

Marketing Finance MarTech Pop-Up 135

Single Grain

JUNE 29, 2021

2020 was the year that divided the world into pre-pandemic and post-pandemic strategies. The surreal situation changed customer preferences and their buying behavior, which has compelled marketing professionals to revamp their strategies. 11 Email Marketing Trends You Can't Ignore in 2021. 1) Agile Email Marketing.

Marketing 137

Marketing A/B Testing SEO Conversion Rate 137

Martech Series

AUGUST 5, 2022

Most leaders understand the basics of digital marketing. The biggest challenge in marketing is still the effectiveness of your website. These are the questions on marketers’ minds as they navigate the complexities of digital life. Marketing Technology News: CloudOffix Adds A New Partnership In The African Continent.

Marketing 124

Marketing SEO Conversion Communications 124

Single Grain

DECEMBER 8, 2020

As a founder, you have a few challenges when hiring for a marketing role or outsourcing marketing, such as: You can’t hire a full marketing team. In this article, you will find out what to pay attention to when choosing both marketing consultants and agencies to work on growing your tech business.

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Martech

SEPTEMBER 18, 2024

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies.

Media 69

Media Ad Inventory Electronics Audience 69

Basis

JANUARY 23, 2025

On the complex side, sentiments around brand diversity, equity, and inclusion (DEI) programs have fluctuated in recent years, from brands going all-in in 2020 to a recent string of reductions and cuts. However, at their core, they remain quite simple.

Agency 96

Agency Media Audience Marketing 96

Martech

FEBRUARY 18, 2022

“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. Marketing teams have traditionally been accountable for leads and sales teams are commonly accountable for revenue.

Marketing 126

Marketing Communications Conversion MarTech 126

Digiday

OCTOBER 16, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify For the most part, the advertising industry’s diversity, equity and inclusion efforts have been an uphill battle, even after the promises and commitments that were made in 2020 after the murder of George Floyd. The industry’s stalled DE&I progress has been a point of critique.

Conversion 95

Conversion Agency Media Marketing 95

Martech

MARCH 15, 2022

The transformation of how marketers need to approach analytics is underway. 27, 1994, in Wired magazine), marketers wanting to help their clients with their marketing efforts embraced the marriage of analytics and marketing. Back in October 2020, Google released Google Analytics 4 (GA4).

Marketing 133

Marketing Banner eCommerce Conversion 133

Martech Series

NOVEMBER 18, 2022

Once the piece is ready, a team’s content marketers have to do the next part of the job. As the digital world is expanding, there is no denying that Artificial Intelligence or AI is changing the game for content marketing. This gives content marketers information they may use to construct their content strategies and articles.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Martech

AUGUST 18, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, where do automation and creativity converge in marketing? I recently shared a Spotify playlist with a friend of mine who isn’t in our marketing community.

Marketing 125

Marketing Cookies Machine Learning MarTech 125

Single Grain

MAY 27, 2021

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 Why Should You Focus on Social Media Marketing? Reduced marketing costs.

Media 145

Media Machine Learning Marketing ROI 145

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation. 1) SEMrush.

Media 127

Media Marketing Machine Learning SEO 127

Martech

JANUARY 20, 2022

This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. Choosing the right virtual event marketing technology: platform or stack? The company added nearly 600 customers in 2020, compared to just 150 in 2019. On24 Growth, 2018 to 2020.

Marketing 140

Marketing MarTech Audience Communications 140

Martech

JANUARY 13, 2022

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Event marketers who want to book high-profile speakers have budget and logistical constraints that limit their options. ARHT Media CEO Larry O’Reilly, in conversation at WeWork, New York.

Marketing 121

Marketing Retail Media Communications 121

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. billion in 2020 to $14.9 For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. That represents a compound annual growth rate of 13.7%

Marketing 141

Marketing Machine Learning Communications ROI 141

Single Grain

FEBRUARY 10, 2020

Have you ever been sitting in a marketing meeting and felt baffled by the mysterious jargon or acronyms being tossed around the room? Like any other discipline, content marketing has its own lingo that may not always make immediate sense to newbies. Content marketing is not just about creative processes such as writing blog posts.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130