Martech

AUGUST 29, 2022

It is so strongly entrenched in American pop culture that this remains true even though the date is now almost always before Labor Day (this year it’s Aug. He writes in his blog that search interest for it was higher in October 2020 — the height of the lockdown — than the year before. in 2019, according to Forbes. Why we care.

Conversion 101

Conversion Pop-Up MarTech Retail 101

Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Sure, it sounds intimidating, but in 2020 you can’t afford to be getting content marketing wrong. How to Think Like an Investor to Win at Content Marketing in 2020. NOW UPDATED! Not sure where to start?

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Single Grain

FEBRUARY 12, 2020

6 Customer Service Trends You Can't Ignore in 2020. Dive Deeper: The Power of Social Shopping on Instagram (and How to Sell More in 2020). Improving content performance: By sharing personalized content based on customer preferences and interests, businesses can get more reads, views and conversions.

Machine Learning 98

Machine Learning Communications Media Retail 98

Single Grain

OCTOBER 13, 2020

In the first quarter of 2020, e-commerce accounted for 11.5% You don’t need to be a computer whiz or a programming genius — there are tons of e-commerce website building services out there that don’t require a lick of code to get your digital storefront up and running. 5 E-commerce Trends You Can’t Ignore in 2020. * of all U.S.

eCommerce 145

eCommerce Pop-Up Shipping SEO 145

Single Grain

MARCH 30, 2020

Look for things like a manufacturer, vendor or fulfillment company questionnaires to help you ask the right questions in order to make proper changes for your business in 2020. To clean up e-commerce sales, you’ll need to know how things should look when all is said and done. 1) Spring Chores: Declutter Website Marketing.

SEO 72

SEO A/B Testing Pop-Up Audience 72

Single Grain

JULY 21, 2021

Even a small change can end up causing massive cuts in their traffic volumes, and all within a few hours. Bidding — e.g., max CPA or target value/conversion. As a result, advertisers will have an easier time meeting their conversion goals (e.g., All SEO practitioners tremble every time Google modifies its ranking algorithm.

Conversion 111

Conversion CPA GDPR SEO 111

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. For SaaS companies, though, almost every digital marketing dollar spent can be traced back to one unifying goal: to convince prospects to sign up for a free trial, demo or a paid version of your software platform.

Marketing 145

Marketing Conversion Rate Pop-Up Conversion 145

Single Grain

DECEMBER 8, 2020

Most importantly, you will learn why T-shaped marketers are the best fit for your start-up now. Managing marketing at a start-up often equates to wearing many hats. For example, creating newsletter design, setting up pop-ups on landing pages or tracking customer experience with usability tests. And failure?

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Martech

NOVEMBER 17, 2021

In 2020 and 2021, email finally won back respect when all other channels failed. The tedious “email is dead” conversation has faded away. Email is the central point in proactive conversations with our customers, whether they’re about COVID-19 policy and procedure, about social justice, you name it.

Conversion 119

Conversion Pop-Up eCommerce Marketing 119

Single Grain

OCTOBER 11, 2019

In short, event marketing is a marketing strategy where a brand can promote itself and their products by holding an in-person event – such as a conference, networking meet-up or live version of your podcast – for its audience. Send them follow-up thank you emails or surveys and include links to your social media.

Pop-Up 101

Pop-Up Marketing ROI Banner 101

Single Grain

MARCH 20, 2020

It’s a challenge that every online store owner encounters at one point or another, but the good news is that by employing the right strategies, you can easily turn your lost sales into conversions. More cart abandonments not only mean less conversions, but unpleasant customer experiences, too. Top 4 Cart Abandonment Triggers.

Pop-Up 69

Pop-Up Retargeting Conversion Shipping 69

Single Grain

OCTOBER 19, 2022

3% of e-commerce website visits result in successful conversions. The culprit for such underwhelming conversion rates is usually poor design and optimization of product pages. 10 Easy Product Page Design Strategies That Will Boost Your Conversions. That’s where the actual purchasing decisions take place. However, only 2.5%-3%

Conversion 59

Conversion Pop-Up Conversion Rate A/B Testing 59

Martech

FEBRUARY 26, 2024

One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants to review marketing’s technology expenses, top to bottom. They can make long-term investments and ensure that priority items in the backlog don’t end up in the bin.

Marketing 135

Marketing Finance MarTech Pop-Up 135

Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. It turns out that there’s a different way. It’s an element of breaking the ice.”

Pop-Up 109

Pop-Up Audience Conversion MarTech 109

Banner Flow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. For instance, cybersecurity company Akamai has reported a staggering increase in global internet traffic of up to 30 per cent. billion as of July 2020. Indeed, users now total 3.96

Media 98

Media Advertising Pop-Up Clickbait 98

Single Grain

JANUARY 29, 2020

Search engine optimization is the most significant source of attracting users for SaaS companies – d riving up to 68% of the organic traffic that they receive – yet only 11% of companies invest in content marketing. Maptive saw a 51% increase in software demo sign-ups. Learn More: 8 SaaS Marketing Trends You Can’t Ignore in 2020.

SEO 140

SEO Conversion Pop-Up Conversion Rate 140

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” Basic communication.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

NOVEMBER 10, 2020

Pop quiz: Which is more important, the in-store customer experience or your digital marketing efforts? The Complete Guide for 2020. * Many businesses have adapted to increasing their digital strategy and functionality to make up for this, along with offering new features like curbside pick-up options. Video Shopping ???.

Marketing 98

Marketing Pop-Up Retail Retargeting 98

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” Basic communication.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

FEBRUARY 3, 2020

Dive Deeper: How to Design the UX of a Website or App to Increase Conversions. An unmoderated study is cheaper to run, easier to set up and allows you to test multiple users simultaneously, but it does not allow a business to ask any follow-up questions after reviewing the initial data. Moderated UX Testing. Not convinced?

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Single Grain

SEPTEMBER 23, 2020

That means no matter how far you want to level up, we have optimized systems in place to take you there. . If people think that the money is in SaaS, agencies will pop up like weeds, looking for a quick buck. Right now Leveling Up has eclipsed 44,200 subscribers and 1.5 8 SaaS Marketing Trends You Can’t Ignore in 2020. *

Agency 98

Agency SEO Marketing Pop-Up 98

Single Grain

MARCH 23, 2020

Wrapping Up. Dive Deeper: * 9 Effective SEO Techniques to Drive Organic Traffic in 2020. * SEO Keyword Research Made Easy in 2020. In this section, I’m going to show you how you can set up a Google Ads account (which is free) to start using the popular keyword tool. Get more website sales or sign-ups.

SEO 124

SEO Pop-Up Machine Learning CPC 124

InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. According to eMarketer, 81.5% They love to buy toys for my baby niece.

Retail 40

Retail Advertising Banner Entertainment 40

Single Grain

SEPTEMBER 23, 2019

Coming Up with an Idea for Your Podcast Show. Nobody wants to hear you ramble on about the thoughts that pop into your head, so the very first thing you need to do is to come up with a theme for your podcast show. You'll need to keep your energy up, which can be harder on your own. Get A Free Consultation.

Pop-Up 100

Pop-Up Banner Audience Ad Space 100

Basis

SEPTEMBER 20, 2023

Pop quiz: In which digital space can you find the exact location of a friend, attend a virtual concert, send pics and texts that only last as long as you want them to, peruse digital content generated and shared just for specific audiences, and peek into the lives of celebrities? Snapchat, of course! Read on to find out.

Advertising 98

Advertising Marketing Pop-Up Audience 98

Single Grain

OCTOBER 27, 2020

You can use this type of research to get new ideas, steal the competition's best strategies, find new ways to differentiate yourself, and (of course) make sure that they aren’t one-upping you to become the best deal in town. There’s a lot to keep up with, and you need to be smarter about how you’re utilizing the data you collect.

Audience 136

Audience Pop-Up Marketing Media 136

Basis

OCTOBER 11, 2024

Where once the only control audiences had over audio was the ability to change the radio station or pop in a new tape or CD (or LP), digital audio now gives listeners seemingly endless choices—all at the touch of a button or tap of a screen. This number will continue to inch up in the years ahead, reaching 165 million users in 2028.

Advertising 96

Advertising Pop-Up Brand Awareness Audience 96

Digiday

FEBRUARY 9, 2023

But even as the return to physical, in-person gatherings have picked up post-pandemic, a number of agencies and their clients will return to the Big Game with virtual or hybrid war rooms this year. It’s a trend that will continue from 2020. The pandemic has really changed the way those war rooms are set up.

Agency 69

Agency Pop-Up Cookies Media 69

Basis

FEBRUARY 20, 2023

Audio has always had the feel of an intimate medium, that trusted voice conversing directly with us one-to-one. Where once the only control we had over audio was changing the radio station or popping in a new tape or CD (or LP), digital audio now gives us seemingly endless choices right at our fingertips. This year, an estimated 130.5

Advertising 88

Advertising Pop-Up Entertainment Media 88

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. Tech company cuts are up a whopping 86% from last year). You should carefully and effectively inventory the specific platforms and point solutions that make up your stack. Wait, What?

MarTech 113

MarTech ROI Pop-Up Marketing 113

Single Grain

NOVEMBER 13, 2019

Apart from saving money, programmatic advertising is also more efficient as you don’t have to spend time negotiating, sending proposals and setting up campaigns. They should be able to cater to your niche targeting needs while having the ability to run multiple ad formats such as in-app, pop-ups, rich media, pre-roll and email, among others.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Single Grain

NOVEMBER 15, 2019

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. If you haven’t done this already, here’s a quick set-up guide.). Because we’re creating video ads, we’ll need to click “Video Views”: Don’t be tempted to skip this objective and select something like Conversions.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Single Grain

JULY 19, 2019

The number of social media users worldwide is 3.484 billion , up 9% year over year. billion by 2020 : Further, 73% of small businesses are investing in social media marketing with nearly all (95%) planning on increasing their marketing budgets in 2019. 8 Facebook Ad Copywriting Tricks to Maximize Conversions. YouTube has 1.9

Media 106

Media Banner Brand Awareness Pop-Up 106

Ad Monsters

OCTOBER 7, 2022

Industry link-ups are key to survival in a time of fluctuation and persistent change. During his keynote, Steinlauf focused on sports and how it makes up a large portion of their business. Brands sometimes have their own data and usually end up activating against that data. Don’t Sleep on TikTok.

Pop-Up 90

Pop-Up Audience Ad Tech Media 90

Ad Monsters

OCTOBER 1, 2022

can facilitate cross-site app reach, create targetable audience segments, measure attribution and conversion of ad spend, and analyze ad campaign details. Neustar launched their unified identity ecosystem in 2020. Designed as a cookie replacement, Fabrick ID is a programmatic token made up of a culmination of publisher-provided data.

Cookies 111

Cookies Ad Tech Audience Pop-Up 111

Single Grain

JULY 28, 2020

Now, it bears mentioning that the free version of MailerLite only allows for lists of up to 1,000 subscribers and doesn’t provide access to some of its more advanced features like automation and A/B testing. So, if design isn’t ConvertKit’s forte, then what does the service actually do to bolster those conversion rates? 2) ConvertKit.

Marketing 90

Marketing A/B Testing Pop-Up Machine Learning 90

Banner Flow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. For instance, cybersecurity company Akamai has reported a staggering increase in global internet traffic of up to 30 per cent. billion as of July 2020. Indeed, users now total 3.96

Media 52

Media Advertising Pop-Up Clickbait 52