VideoWeek

MARCH 4, 2025

Shortly after Google announced its plans to deprecate third-party cookies in Chrome back in 2020, UK news publishing group Reach announced a new ‘customer value strategy’, designed to prepare the company for a post-cookie future. Reach’s full year financial results show that while total revenues fell by 5.3

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VideoWeek

APRIL 10, 2025

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. What signal loss refers to is the erosion of data that was once used as a reliable proxy for consumer behaviours, or the consumer themselves, such as the famous or infamous third-party cookie.

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Exchange Wire

SEPTEMBER 7, 2023

Although Google has been talking about deprecating third-party cookies since 2020, it finally appears to be making good on its threat: early next year, third-party cookies will be switched off for 1% of Chrome users, the tech giant announced in [.]

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More About Advertising

APRIL 27, 2021

When Google first announced in 2020 its intent to phase out the use of third-party cookies in its Chrome browser by 2022, two years seemed like a long time to prepare. The post Xandr's Harvin Gupta: how can advertising evolve in a world without third-party cookies? first appeared on More About Advertising.

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TechCrunch Ads

JULY 27, 2022

Google is again delaying plans to phase out Chrome’s use of third-party cookies — the files websites use to remember preferences and track online activity. Last June, Google said it would depreciate cookies in the second half of 2023. Before then, in January 2020, the company pledged to make the switch by 2022.

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AdPushup

DECEMBER 6, 2022

IAB’s Project Rearc is a possible solution to the 3P cookies apocalypse. The Interactive Advertising Bureau (IAB) launched Project Rearc at the 2020 IAB Annual Meeting held on 10th February 2020. The project would create a new framework for online advertising that is more privacy-centric.

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Digiday

JULY 22, 2024

Google has just announced that it won’t get rid of third-party cookies in Chrome. The pivot, revealed yesterday, caught many by surprise — not because they believed Google’s cookie deprecation plan was foolproof, but because Google had sworn it would happen, regardless of the multiple delays.

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Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

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Admixer

FEBRUARY 21, 2020

Intro Last week, the 2020 IAB Annual Leadership Meeting (ALM) at Palm Desert, California, gathered adtech leaders to discuss the latest industry trends and challenges. However, the key topic was users’ privacy, and cookie-free […]. However, the key topic was users’ privacy, and cookie-free […].

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Digiday

APRIL 29, 2024

Google’s decision to delay the third-party cookie crumble once again last week was no surprise to marketers. While the eventual disruption of third-party cookies ending in Chrome is a foregone conclusion, the pain felt by advertisers may not be as apparent as that felt post-iOS 14.

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Digiday

NOVEMBER 12, 2023

Could 2024 finally be the year we witness the transition into the deprecation of third-party cookies? The tech giant has delayed the move several times in the last few years since it first announced the phase-out of third party cookies in January 2020. This is a member-exclusive article from Digiday.

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Ad Monsters

DECEMBER 19, 2024

Anyone in ad tech can tell you that the industry has been dreading the deprecation of third-party cookies and what that shift will mean for how they do business. Publishers can no longer rely on third-party data and cookies to assist with targeting and must leverage first-party data instead.

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Ad Monsters

NOVEMBER 16, 2022

His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles. How Cookies Stole Ad Tech. How Cookies Stole Ad Tech. We constantly talk about the future of the cookie, but does anyone remember how we got here? . Bridging the Gap.

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AdExchanger

MAY 28, 2024

The company, which turned 18 this year, came of age in an ecosystem replete with cookies and devoid of regulation. In early 2020, when Google first announced its […] The post Lotame’s CEO Andy Monfried On The Company’s Next Phase appeared first on AdExchanger.

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Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Last year pushed us to completely new-era advertising transformations and new advertising trends that entail big changes in the customer experience and that will be evident long after 2020.

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Digital Remedy

FEBRUARY 19, 2025

Signal Loss : As cookies and identifiers are deprecated, tracking becomes more difficult, increasing the risk of skewed analysis. Before 2020, there were three common methods for creating control groups in digital advertising: 1. A Better Approach: Ghost Bidding In 2020, ghost bidding r evolutionized control group creation.

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Digiday

APRIL 1, 2024

A grand total of one percent of browser traffic is now free from third-party cookies. Sure, it might seem like the scraps left behind without third-party cookies, but it’s enough to whet the appetites of ad execs everywhere. It’s a step toward making that seismic, yet cryptic, announcement from way back in 2020 a reality.

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Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

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Digiday

OCTOBER 4, 2022

From the shift to online-only life in early 2020 to the frantic Googling for new hours, policies, and stock updates in the first phase of reopening, consumers turned to the internet and relied on it in new ways. By embedding search into digital experiences, marketers deliver more relevant, personalized content — no cookies necessary.

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Admixer

DECEMBER 31, 2020

2020 posed a number of challenges for the digital advertising industry with depleted advertising budgets, looming phase-out of cookies and IDFA, and the ongoing quest for privacy and personal […]. The post 2020 Rewind: Admixer’s Year in Review appeared first on Admixer.Blog.

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Martech

JUNE 21, 2023

2020: Google Analytics 4 is unveiled as UA’s replacement. UA relies on third-party cookies to ID users and new privacy regulations, most notably the European Union’s GDPR, meant no more cookies. It fixes the problems created by having different tagging protocols for Google Analytics and Google Ads.

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Monetize More

JUNE 7, 2022

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie? For starters, cookiepocalypse already arrived in 2020.

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Admixer

SEPTEMBER 18, 2020

2020 is a watershed moment for digital advertising with the announced phase-out of third party cookies, looming IDFA privacy restrictions, and the depleting advertising budgets due to the pandemic. The post DMEXCO @home 2020: What to Expect and How to Get Ready appeared first on Admixer.Blog.

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Martech

JANUARY 7, 2022

The metrics show the greatest audience reach for the November 2020 election, but also spikes in viewership coinciding with the pandemic’s onset, last winter’s spike in cases and the Delta spike in late summer (comparable with the spike of interest that coincided with the Black Lives Matter protests in summer of 2020).

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Monetize More

JULY 18, 2022

Em 2019, o Google anunciou inicialmente que os cookies de terceiros seriam descontinuados visando o interesse na proteção da privacidade do usuário. Agora, o Google se comprometeu em eliminar gradualmente o suporte para cookies de terceiros até o final de 2023. Mas primeiro, o que é um cookie de terceiros ?

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Martech

OCTOBER 27, 2023

The concern is that IP addresses, like cookies, can be used to track online activity and create persistent user profiles. The logic is that, if cookies are a threat to privacy, IP addresses are too. Just as they have already deprecated cookies, browsers like Firefox and Safari already have some kind of protection in place.

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Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

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Monetize More

JULY 20, 2022

En 2019, Google inicialmente anunció que las cookies de terceros quedarían obsoletas con el interés de proteger la privacidad del usuario. Google está ahora programado para eliminar gradualmente el soporte a la cookie de tercera parte a fines de 2023. Qué es una cookie de terceros ?

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InMobi

MARCH 2, 2020

In 2020, there are lots of marketing challenges facing everyone from the biggest marketing teams all the way down to small businesses. Here’s how these issues will impact your marketing campaigns, and how you need to overcome potential challenges with your marketing strategy in 2020. NBC, who once again owns the U.S.

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Ad Monsters

DECEMBER 14, 2023

Is the industry truly braced for the post-Chrome cookie era? Chrome Cookie Deprecation Chrome’s deprecation of third-party cookies will significantly impact digital advertising. Chris Kane said, “We’re going to have a big frigging emergency whenever it is that cookies are fully deprecated.

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Ad Monsters

MARCH 28, 2024

He’s the guy who caught the attention of the UK’s Competition and Markets Authority (CMA) in January 2020 with his razor-sharp insights on digital markets. The Future of Cookies: Our conversation dove into the regulatory whirlpool of challenges facing Google before it fully phases out third-party cookies.

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Martech Series

SEPTEMBER 15, 2022

Ipsos MMA has partnered with Adform to implement a first-party, AI-based data solution to solve third-party cookie deprecation and provide attribution measurement to advertisers on a global scale. Advertisers and agency partners will not be permitted access to third-party cookie IDs.

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Digiday

DECEMBER 11, 2023

In other words, marketers are in the same place they were when Google first said it would eliminate third-party cookies back in 2020: still divided and uncertain about the best path forward. And then there are those who are just not dealing with it at all. Continue reading this article on digiday.com.

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Smarty Ads

JULY 4, 2021

2020 promises to be a revolutionary year in terms of technological development. At least, that’s what 2020 IAB Annual Leadership Meeting promises to the worldwide ad tech community. Big data, artificial intelligence, and media purchasing automation on TV - all these technologies are already rewriting the traditional language.

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Ad Rants

FEBRUARY 28, 2023

Deux, for example, a plant-based food company that creates better-for-you cookie dough, was established in 2020. A (Tasty) Real Life Example By incorporating all three of these tactics, new brands are able to create consumer demand quickly.

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Basis

NOVEMBER 8, 2023

To prepare for a world without third-party cookies , it’s important that members of the advertising industry understand what’s changing and embrace new ideas and collaboration. With that in mind, here’s a look at the current and future state of third-party cookie deprecation and how groups are working toward innovative identity solutions.

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Martech

AUGUST 18, 2021

This was just one lesson from the last year and a half, but in 2020-2021, we learned and relearned it constantly. Publishers and advertisers alike are looking ahead to third-party cookie deprecation with some concern. Why we care. Expect to see a lot of activity developing tools to accurately measure just what’s going on.

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