Clearcode

OCTOBER 21, 2024

FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Basis

OCTOBER 4, 2022

This was up from 63% in 2020 and just 40% in 2018. The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement. 7 in 2020 to No.

Media 52

Media Marketing Cookies Demand Side Platform 52

VideoWeek

JANUARY 12, 2024

Google Seeks to Reassure Industry Over Privacy Sandbox Concerns Google has provided an update to its Privacy Sandbox products, a privacy-centric toolset designed to replace cookies as they begin their phase-out in Chrome. billion this year, according to Insider Intelligence, a 30 percent increase on 2020, the previous US election year.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

InMobi

FEBRUARY 17, 2021

2020 was an unprecedented year for marketers, brands, and consumers across the world. 4 trillion hours on mobile in 2020, averaging 4.2 Backed by AI and ML technologies, these platforms provide a solid base for marketers to start with, first, second, and third-party data, and then move along each step of the consumer journey.”

Demand Side Platform 52

Demand Side Platform Entertainment Cookies Marketing 52

VideoWeek

NOVEMBER 3, 2023

The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Digiday

SEPTEMBER 22, 2022

Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do. Cookie-pocalypse when? “I I think [Google deprecating third-party cookies in its Chrome browser] is never going to happen.”.

Media 68

Media Cookies Conversion Rate Affiliates 68

Adtelligent

FEBRUARY 2, 2022

Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% The industry keeps growing, so are the new demands and requirements. Usually, this information is stored in a data management platform (DMP) or a demand-side platform (DSP).

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

VideoWeek

JULY 29, 2022

The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome. The company took down over 50,000 articles which were illegally copied from other news sites, compared with around 20,000 in 2020.

Ad Tech 52

Ad Tech Agency Media Cookies 52

Adtelligent

OCTOBER 6, 2021

billion in 2020. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). Worse cookie matching. Due to the need for cookies to be synchronized between Google’s servers and ad exchanges in the bidding process. to reach $14.2

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The main way it does this is by blocking third-party cookies and other cross-site tracking techniques. The 1990s in Digital Advertising: Innovation.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

MAY 24, 2024

Amazon Releases Ad Measurement Product for Publishers to Compare Alternative IDs Amazon has unveiled a new ad measurement product to help publishers prepare for cookie deprecation, Ad Age reported on Monday. Q originally closed down in 2020, as the magazine struggled in the pandemic and owner Bauer Media was unable to find a buyer.

Media 52

Media Retail Ad Server Ad Inventory 52

Lemonads

NOVEMBER 29, 2020

DSPs, (demand-side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms). In the US, 85% of digital display advertising spending was transacted through programmatic technology in 2020.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

VideoWeek

MAY 26, 2023

The tech giant bought Giphy in 2020 for $315 million. Axios Local launched in 2020, and has spread to 30 local markets. The solution saw PubMatic activate campaigns planned through Havas’s ‘Converged’ audience and data platform. percent last year, up from 7.3 percent in 2021 and 6.2

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Digiday

APRIL 26, 2023

.” Among the platforms Digiday surveyed, nine confirmed that they offer frequency capping: Amazon Freevee, Discovery+, HBO Max (Ads) [soon to be Max], Netflix Standard with Ads, Peacock, Samsung TV Plus, The Roku Channel, Tubi and YouTube. “But we also understand what those same streamers are watching.

Impressions 68

Impressions Audience Ad Targeting Agency 68

Digiday

APRIL 24, 2023

Tubi, seemingly in an effort to extend its audience base further, was the only platform that said its device availability included Enseo, a technology company that provides in-room entertainment capabilities for the service industry, including hotels and senior living facilities. Pricing plans range from free to $15.99

Audience 69

Audience Agency Advertising Ad Exchange 69

VideoWeek

JUNE 9, 2023

Viant Eyes MediaMath Merger Demand-side platform Viant is considering a merger with ad tech firm MediaMath, according to sources close to the discussions cited by Digiday. The firm has been exploring a sale since 2020. MediaMath was forced to refinance last year after its founder, Joe Zawadski, was ousted as CEO.

Agency 52

Agency Media Ad Tech eCommerce 52

VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. FreeWheel acquired the Beeswax DSP in 2020. . “It may struggle with accurately simulating the physics of a complex scene, and may not understand specific instances of cause and effect.

Marketing 52

Marketing Media Entertainment Agency 52

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Digiday

OCTOBER 12, 2022

The bedrock of digital advertising — that’s third-party cookies, by the way — are not long for this world , causing the ad industry great difficulty when it comes to activating online ad campaigns. Read on for a (reasonably) pain-free explainer. Okay, so what is PAIR and why is it important?

Advertising 76

Advertising Demand Side Platform Public Relations Cookies 76

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Third-party cookie depreciation.

Advertising 118

Advertising Marketing Ad Exchange Retail 118

VideoWeek

OCTOBER 7, 2022

While its losses also grew by a third, the company reported turnover above $990 million, compared with $172 million in 2020. Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. Musk Offers to Buy Twitter (Again).

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The system will therefore simplify the buying process in a post-cookie open internet, according to the company.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Brid.tv

AUGUST 31, 2022

Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? Demand-Side Platform (DSP) — A DSP is a platform that enables advertisers (or their partner agencies) to buy ad inventory at scale, usually with the help of automation.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

VideoWeek

JANUARY 26, 2024

Having joined Sky in 2006, Van Rooyen took over Sky’s operations in Germany, Italy, Austria and Switzerland in 2020, but recently dropped those duties to focus on the UK and Ireland. Sky Group CEO Dana Strong will take over his remit. But having been unable to find a suitor, it’s now looking to sell individual titles.

Media 52

Media Agency Entertainment Cookies 52

VideoWeek

NOVEMBER 22, 2024

FreeWheel and Adlook Partner on Access to CTV Supply Video tech firm FreeWheel has partnered with Adlook, a demand-side platform (DSP), to grant marketers access to CTV and online video inventory. Schreurs joined Ebiquity in 2020 when the company acquired his own agency, Digital Decisions.

Marketing 52

Marketing Media Ad Tech Entertainment 52