VideoWeek

JUNE 1, 2023

And a significant part of this has been fleshing out capabilities which let advertisers target audiences based not just on ITV’s own viewer data, but using second-party and third-party data too. Epsilon uses these identifiers to build out audiences which are used for targeting and measurement by Publicis Media agencies.

Audience 52

Audience First-Party Cookies Retargeting Cookies 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 67

First-Party Cookies Cookies Header Bidding Ad Tech 67

PrograMetrix

APRIL 14, 2021

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. It came into effect in January of 2020. generally , the negatives have been highlighted far more often than the positives.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Martech

NOVEMBER 3, 2021

In 2020 alone, US businesses invested an estimated $79.3 Google and Apple are introducing restrictions on third-party cookies for privacy reasons, a move that’s expected to reduce the effectiveness of digital ad strategies. But these changes don’t impact first-party cookies you use to track customers on your own site.

SEO 118

SEO Conversion Rate ROI Conversion 118

Automatad Inc.

FEBRUARY 14, 2022

Despite the adtech industry claiming to be prepared for a post-cookie world, 46% of industry leaders have no clue about alternative addressability and measurement solutions, while 55% still don’t have a viable first-party data collection system in place. Google reported advertising revenue of $73.3 billion in Q4 of 2021.

Cookies 52

Cookies Affiliates Non-Profit First-Party Cookies 52

NewProgrammatic

FEBRUARY 24, 2022

Third-party cookies became the villain of the story and digital advertising started developing in a completely different direction. While relying on data, and especially third-party cookie data, used to be considered the most efficient method of targeting, it’s always been unclear whether it pays off.

Advertising 52

Advertising Cookies Marketing Video Ads 52

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 96

Cookies First-Party Cookies Audience Retargeting 96

Martech

SEPTEMBER 22, 2021

Identity resolution: The platform “stitches” together customer data points, such as email addresses, phone numbers, first-party cookies and purchase data, from various channels matching them to create a single customer profile. Meanwhile, the California Consumer Privacy Act (CCPA) went into effect in January of 2020.

Marketing 128

Marketing Machine Learning Healthcare GDPR 128

Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies !

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies ! First party data.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52