Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. those with first-party relationships) indicate that the industry’s self-regulatory GDPR solution may require a rethink.

Ad Tech 87

Ad Tech GDPR Demand Side Platform Conversion 87

Automatad Inc.

JANUARY 17, 2022

Google Analytics might be violating the GDPR according to the Austrian DSB. trillion in 2020. Discounts decreased drastically across all major categories, with the average discount for the electronics vertical being 8% and those for sporting goods being 6% in 2021 compared to 21% and 14% respectively in 2020.

GDPR 52

GDPR Header Bidding Non-Profit Media 52

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Contextual ad targeting.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Oko

MAY 29, 2024

The delay in cookie deprecation affects everything — even the things it doesn’t affect. Some things in this world are inevitable: things like death, taxes, and Google delaying the deprecation of third-party cookies for another year. Problems with third-party cookies don’t impact CTV directly. Why is CTV “Cookie-Proof?”

Cookies 52

Cookies Non-Profit Conversion Rate GDPR 52

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. It’s the direct result of emerging consumer privacy laws like GDPR and CCPA. Ironically, U.S.

Marketing 117

Marketing GDPR Cookies Education 117

Basis

NOVEMBER 8, 2023

To prepare for a world without third-party cookies , it’s important that members of the advertising industry understand what’s changing and embrace new ideas and collaboration. With that in mind, here’s a look at the current and future state of third-party cookie deprecation and how groups are working toward innovative identity solutions.

Cookies 96

Cookies GDPR Audience Advertising 96

InMobi

MARCH 2, 2020

In 2020, there are lots of marketing challenges facing everyone from the biggest marketing teams all the way down to small businesses. Here’s how these issues will impact your marketing campaigns, and how you need to overcome potential challenges with your marketing strategy in 2020. NBC, who once again owns the U.S.

Marketing 52

Marketing Cookies GDPR Advertising 52

Lemonads

OCTOBER 5, 2021

If you’ve implemented digital marketing into your company strategy or established a successful online platform you’re probably familiar with third-party cookies. In the digital marketing context, third-party cookies are simple pieces of code that help track user behavior throughout the internet. Why Did the Third-Party Cookie Crumble?

Cookies 52

Cookies First-Party Cookies GDPR Affiliates 52

Single Grain

JULY 21, 2021

The publication of the General Data Protection Regulation ( GDPR ) has forced online businesses to adopt more robust data privacy policies, Google being no exception. In September 2020, Google introduced Consent Mode , a method that adjusts how Google tags behave based on the consent status of a website’s visitors.

Conversion 111

Conversion CPA GDPR SEO 111

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie.

Cookies 115

Cookies Mobile Ads GDPR Ad Tech 115

InMobi

FEBRUARY 5, 2020

What about 2020? New laws and privacy initiatives like GDPR and CCPA are making everyone think twice both about their own data collection methods and how they’re sharing data, if at all. We scaled our exchange multi-fold using cloud native technologies alongside smart trafficking systems to optimize supply and demand matching.

Header Bidding 52

Header Bidding A/B Testing GDPR Cookies 52

TechCrunch Ads

MAY 26, 2022

Image Credits: CMA final report on online advertising and platforms market study, July 2020. Behavioral ad industry gets hard reform deadline after IAB’s TCF found to breach Europe’s GDPR. State of Texas.). Google was contacted for comment on the latest CMA probe.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Martech

SEPTEMBER 22, 2021

Identity resolution: The platform “stitches” together customer data points, such as email addresses, phone numbers, first-party cookies and purchase data, from various channels matching them to create a single customer profile. The European Union’s GDPR was implemented in May 2018 and impacts all U.S.

Marketing 133

Marketing Machine Learning Healthcare GDPR 133

Martech Series

JULY 1, 2022

The term, zero-party data, was coined by Forrester in 2020. With the guidelines from GDPR, CCPA, CASL, and Google phasing out the third-party cookies support by 2023, companies will have a hard time collecting customers’ data. What is Zero-party Data? Zero-party data is data that a customer willingly shares with the brand.

GDPR 82

GDPR Cookies MarTech Marketing 82

TechCrunch Ads

JUNE 24, 2022

The carriers are dubbing their plan a “counter-design to third-party cookies” — and say it involves the creation of “pseudo-anonymous tokens” that are linked to the mobile device user’s IP and mobile phone number (which is classified as personal data under EU law). on an opt-out basis.

Ad Targeting 107

Ad Targeting Pop-Up Cookies GDPR 107

PrograMetrix

APRIL 14, 2021

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. GDPR requires websites who process personal data on EU citizens to first obtain their consent (“lawful basis”) in order to do so.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

illumin

APRIL 29, 2024

Tech giant Google has announced that it is once again delaying its planned phase-out of third-party cookies. In a (maybe not so) surprising turn of events, Google issued a company statement on April 23rd stating that it is halting its plan for the phase-out of third-party cookies on its Chrome browser.

Advertising 59

Advertising Cookies Ad Tech GDPR 59

VideoWeek

MARCH 10, 2023

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. Significantly for the advertising industry, the government says the law will cut down on the need for cookie popups, suggesting that consent collection requirements will be reduced.

GDPR 52

GDPR Ad Tech Media Finance 52

Martech Series

FEBRUARY 2, 2023

Important tip: It should also be noted that the data of customers which you are storing and collecting is an intricate topic which must be done abiding by a certain set of rules and regulations like the GDPR of the country and the organization which operates from and/or of your target audience. billion in 2020 to USD 10.3

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

MNTN

SEPTEMBER 4, 2023

The General Data Protection Regulation (GDPR) As the most commonly known data privacy law, the European Union’s GDPR is a comprehensive set of regulations designed to protect the privacy of EU citizens. With an emphasis on accountability, consent, and rights, the GDPR has firm penalties for breaking these regulations, including fines.

GDPR 52

GDPR Cookies Pop-Up Audience 52

Digiday

FEBRUARY 8, 2023

Meanwhile, Europe’s General Data Protection Regulation (GDPR) continues to crack down on privacy violations. The European Commission will soon require EU nations to share GDPR investigations and actions taken on them every two months to step up enforcement. million to more than $420 million. As Stacey Stewart, U.S.

Agency 69

Agency Media GDPR Pharmaceuticals 69

Basis

NOVEMBER 21, 2023

This includes preparing for the impending deprecation of third-party cookies , updating marketing strategies to meet the growing consumer demand for data privacy, and ensuring compliance with privacy regulations such as GDPR , CCPA , and CPRA.

Marketing 75

Marketing Pop-Up GDPR Cookies 75

InMobi

OCTOBER 1, 2021

Between the expected deprecation of third-party cookies in Chrome by 2020 to Apple’s AppTrackingTransparency framework and legal guidelines like GDPR and CCPA, it’s becoming more difficult for advertisers to identify their best audiences online.

GDPR 52

GDPR Cookies Conversion Audience 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Automatad Inc.

JANUARY 31, 2022

The inability of IAB Europe being able to audit the TCF makes it unreliable and doesn’t assure that user data is not being collected without consent, making it a potential GDPR violation. Users will get more transparency to see how their data is being accessed, compared to third-party cookies.

Cookies 52

Cookies GDPR Ad Tech Advertising 52

Smart-Hub

MARCH 14, 2022

What are cookies, and what is the connection between cookies and privacy concerns. In 1994, web scientist Lou Montulli came up with the term cookie- it describes pieces of data created by a web server to identify users who have visited a website, in the nutshell, they are used to ‘memorize’ user preferences.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Automatad Inc.

MARCH 17, 2022

With the deprecation of third-party cookies and new privacy regulations around user tracking, the momentum for advertisers has shifted in favor of contextual advertising. Advertisers put a hold on their campaigns and reduced their ad spends during 2020. is among the most popular solutions for the cookie-less world. Unified ID 2.0

Advertising 52

Advertising GDPR Cookies Pop-Up 52

Ad Monsters

DECEMBER 28, 2023

Amazon more or less invented the concept of retail media and it has become a favored tactic of marketers everywhere, especially as the pool of third-party data and cookies diminishes. The background: In May 2023, the FTC accused Meta of violating the privacy settlement it had reached with the company back in 2020.

Cookies 64

Cookies GDPR Banner Retail 64

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. Moreover, the era of third-party cookies will end next year when Google Chrome is expected to withdraw its support for third-party cookies. What Is Second-Party Data?

GDPR 52

GDPR Audience Cookies eCommerce 52

Automatad Inc.

MARCH 2, 2022

The ad industry is divided into two sides, as Belgian Data Protection Authority rules that IAB Europe’s Transparency and Consent Framework violates GDPR on multiple levels. Related Read: A Comprehensive Post Third-party Cookie Guide for Publishers. Retail sales for the holiday season in 2021 grew by 16.1% Cookieless Advertising.

Retail 52

Retail Advertising Machine Learning Cookies 52

Lemonads

SEPTEMBER 2, 2020

CPV Lab Pro offers automatic cookie and cookie-less tracking for continued cookie support, all while tracking visitors with cookies disabled. There is no extra-configuration needed to switch between a cookie & cookie-less tracking. CPV Lab Pro Pricing 2020. The best part?

Affiliates 52

Affiliates Marketing Cookies Conversion 52

MediaFuse

JUNE 6, 2019

According to eMarketer by 2020 more than $65 billion will be spent on programmatic digital display advertising. GDPR and ePrivacy. This year, however, a new law is meant to emerge and it will concern cookies used on websites. Along with bigger spendings, the pricing will change as well.

Marketing 52

Marketing CPC CPA CPM 52

VideoWeek

JULY 1, 2022

The evidence listed in the letter included TikTok’s accessing passwords and cryptocurrency wallet addresses in the Apple app store, as well as user tracking in the Google Android operating system, both in 2020. French Government Approves Sanctions on Amazon Cookies. TikTok is not what it appears to be on the surface,” wrote Carr. “It

eCommerce 52

eCommerce Cookies GDPR Agency 52

Automatad Inc.

DECEMBER 23, 2022

CCPA & CPRA Like its European counterpart – GDPR, CCPA was introduced to protect consumers from the mismanagement and misuse of their personal data. CPRA, also known as Proposition 24, was passed on November 3, 2020. Businesses must make the data from January 2022 available to the related consumers. Find out more about CCPA here.

GDPR 52

GDPR Non-Profit Advertising Ad Tech 52

Clearcode

JANUARY 19, 2022

Indeed, the regulatory’s recommendations, opinions and agreements with Google will have a huge effect on the implementation and timeline of the deprecation of 3rd-party cookies on Chrome. Google Chrome To Kill Off Third-Party Cookies: What It Means for AdTech. Google Chrome’s FLoC Explained + FAQs. In-App Mobile Advertising.

MarTech 52

MarTech Advertising Audience Agency 52

TechCrunch Ads

MAY 10, 2022

The government has been teasing a major competition reform since the end of 2020 — putting further meat on the bones of the plan last month , when it detailed a bundle of incoming consumer protection and competition reforms. Read on for an analysis of what we know about the U.K.’s ’s policy plans in these two key areas … .

GDPR 51

GDPR Marketing Healthcare Banner 51

Lemonads

MARCH 8, 2021

Even after accounting for the economic backlash of the global COVID-19 health crisis, the digital marketing industry generated more than 320 billion US dollars in 2020. In addition to security certificates, you should also adhere to GDPR rules and any other relevant regulations.

Affiliates 52

Affiliates Advertising eCommerce Conversion 52