58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience
Paleo AdTech
APRIL 25, 2023
CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). Originally a version of ValueClick that was designed to be faster (co-founded by aerospace engineers from UCSB), the dot-com meltdown required a retooling toward a CPA model. internet users.
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