Single Grain

DECEMBER 18, 2019

In 2020, having a solid Facebook Ads plan — and using the right tools to execute it — is more important than ever. 5 Most Important Trends for Facebook Ads in 2020. Expect this trend to continue in 2020, and to possibly be made worse by competition for eyeballs from political campaigns. Book My Free Marketing Consultation.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Single Grain

DECEMBER 20, 2019

That’s why we’ve rounded up the six biggest Google Ads trends for 2020 to help you plan the right marketing campaigns for your business this year. 6 Google Ads Trends You Can’t Ignore in 2020. Google’s AI system uses machine learning to automatically optimize for conversions in each auction. on weekdays.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Single Grain

DECEMBER 23, 2019

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Set bids to get as many conversions as possible at a set target CPA. Book My Free Marketing Consultation.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

JANUARY 31, 2020

Related Content: 10 PPC Trends You Can’t Ignore in 2020. The Best Paid and Organic Search Channels for 2020. Harnesses the power of machine learning to reduce CPA and CPC, and improve key PPC metrics, like CVR and CTR. Automated bids and budgets help meet goals for traffic, ROAS, CPA and conversions.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

JULY 21, 2021

The advertisers’ only job is to provide: The objective or campaign goal — e.g., CPA, ROAS. Bidding — e.g., max CPA or target value/conversion. driving sales at a target CPA) while increasing their reach and conversion value beyond traditional keyword-based search campaigns. Location, language and ad scheduling.

Conversion 111

Conversion CPA GDPR SEO 111

Flashtalking by Mediaocean

NOVEMBER 16, 2021

times higher, with cost per acquisition (CPA) improving 78% compared to cookie and browser-only based attribution performance. In 2020, Flashtalking ( acquired by Mediaocean in July 2021 ) identified the scale of cookie rejection across the web and documented the findings in its Cookie Rejection Report.

Ad Server 52

Ad Server Cookies Machine Learning CPA 52

Lemonads

JULY 14, 2020

As a matter of fact, 38% of digital media professionals see ad fraud as the biggest threat to the success of their marketing campaign in 2020, so having the right protection mechanisms in place can significantly increase your chances of success.

Machine Learning 52

Machine Learning Conversion CPL CPA 52