InMobi

DECEMBER 13, 2019

But this is changing, thanks to smarter creatives and CPA (cost per action) buying. Does it all fall off a cliff in 2020? There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. But is 2019 the tip of the iceberg?

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

SEPTEMBER 2, 2020

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. Why creatives are a key component to ad spend budgets.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

Single Grain

DECEMBER 18, 2019

In 2020, having a solid Facebook Ads plan — and using the right tools to execute it — is more important than ever. That’s why we rounded up the key trends that will impact running ads on Facebook this year. 5 Most Important Trends for Facebook Ads in 2020. Trend #1: Facebook Ad Costs Will Continue to Rise.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. This represents a growth of 3.6

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JUNE 5, 2023

from 2020 to 2027. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JANUARY 31, 2020

You can easily discover the difference between your and your competitors' ad strategies. Related Content: 10 PPC Trends You Can’t Ignore in 2020. The Best Paid and Organic Search Channels for 2020. Growth Hacking Tactics to Get 10M Users in 3 Years (Without Paid Ads). 2) Google Ads Editor.

Media 127

Media Marketing Machine Learning SEO 127

Lemonads

JULY 14, 2020

The issue of ad fraud has received a lot of attention over the last few years and for good reasons. At lemonads, we’ve developed a wide range of in-house ad fraud detection mechanisms to help weed out deceitful interactions in our network. Desktop ad fraud attacks are usually performed using more rudimentary tactics.

Machine Learning 52

Machine Learning Conversion CPL CPA 52