2020 CPA Retargeting 
Single Grain
DECEMBER 23, 2019
Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Set bids to get as many conversions as possible at a set target CPA. Book My Free Marketing Consultation.
Single Grain
JUNE 15, 2020
In order to fix this, we switched them to a Target CPA conversion model, which allows them to automatically increase and decrease bids based on how likely an individual is able to convert. 4) Opened Up Retargeting to ALL Products. Bread and pasta were the only products being retargeted, so we opened up targeting to ALL products.
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Martech Series
SEPTEMBER 13, 2022
A sustainable solution to this is the CPA advertising model. CPA stands for Cost Per Action, meaning advertisers get charged only when a user performs an action. How fraudsters are taking advantage of the CPA advertising model. This model uses a performance-based approach as a metric for ad-campaign conversions.
RevX
OCTOBER 25, 2021
Users in mobile gaming have been behaving differently since 2020. Current data shows that new mobile gamers (who started playing in 2020 after Covid19 measures were put in place) are significantly younger than existing players. New life habits influenced gaming habits.
Single Grain
JUNE 13, 2023
percentage points compared to the second half of 2020. Google ) When compared to standard display advertising, marketers who use smart display campaigns see a 20% increase in conversions at the same CPA. Google ) For display adverts, the standard CPA is $76. Additionally, 39% of consumers find voice ads to be more engaging.
Single Grain
JUNE 30, 2022
Hubgen, founded in 2020, is a digital marketing agency based in the U.K. In 2020, the agency worked with a £1.5 Advising intelligent bidding strategies to maximize conversions and reduce cost-per-acquisition (CPA). Running retargeting campaigns based on target demographics. Get My Free Programmatic Advertising Plan .
Digital Remedy
OCTOBER 11, 2022
This projection is $700m more than what was spent in the 2020 Presidential campaign. Aside from congressional races, there are also 36 gubernatorial elections—compared to 14 during the 2019-2020 election cycle—on the 2022 ballot, many of which are in battleground states like Michigan, Arizona, Wisconsin, and Pennsylvania.
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