Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. Sure, as COVID-19 took over the world in 2020, many brands were forced to shrink their advertising budgets.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. You set a fixed CPM for inventory, which the advertiser is ready to pay for the first look. What Is Preferred Deal?

CPM 52

CPM Header Bidding Ad Space Impressions 52

Lemonads

OCTOBER 18, 2020

In-page push traffic ads emerged at the beginning of 2020. The Best Push Notification Ad Networks of 2021 Even though most quality platforms have basic similarities, there is no exact formula to choose the right push notification network. This means in-page push ads are available for all users, on all devices.

Ad network 52

Ad network CPC Affiliates CPA 52

Lemonads

AUGUST 7, 2021

The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. The Role of DSPs and SSPs Demand-side platforms (DSPs) and supply-side platforms (SSPs) are two essential parts of the growing success of programmatic marketing. and $3 depending on the source.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Adtelligent

OCTOBER 6, 2021

billion in 2020. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). Through auctions, publishers offer their inventory in an ad exchange with a minimum price per thousand impressions (CPM), and advertisers place their bids; the highest bid wins.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Clearcode

APRIL 26, 2022

In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022. Then in 2020, Apple announced that it would be introducing new privacy changes to its mobile operating systems in an effort to increase user privacy for iOS, iPadOS and tvOS users. Next up we have programmatic direct.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

MAY 26, 2023

The tech giant bought Giphy in 2020 for $315 million. Axios Local launched in 2020, and has spread to 30 local markets. “We want to be able to put a measure on it that goes beyond a CPM.” Shutterstock to Acquire Giphy From Meta Shutterstock has agreed to acquire GIF company Giphy from Meta.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52