Ad Monsters

DECEMBER 7, 2023

The Average Campaign Spans 44,000 Websites The report hypothesizes that the “long tail” of the web presents risks to advertisers, as those sites add minimal reach, and likely underperform in the quality metrics, including 12% lower viewability rates and 100% more invalid traffic (IVT) and brand safety. MFA supply is growing.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. You set a fixed CPM for inventory, which the advertiser is ready to pay for the first look. How Does Preferred Deal Work?

CPM 52

CPM Header Bidding Ad Space Impressions 52

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” The tech giant bought Giphy in 2020 for $315 million.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. Discovery the first to participate. IAB US Recommends In-Game Measurement Guidelines. AVOD Revenues to Hit $19 billion.

Ad Tech 98

Ad Tech Agency Media Audience 98

Adtelligent

OCTOBER 6, 2021

billion in 2020. Through auctions, publishers offer their inventory in an ad exchange with a minimum price per thousand impressions (CPM), and advertisers place their bids; the highest bid wins. to reach $14.2 Open Auction or Real-time Bidding (RTB) is a way of media buying/selling ad impressions that can be bid in real-time.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

JULY 28, 2023

Meanwhile Netflix is lowering its CPM from around $45-55 to $39-45, as the company looks to attract more advertisers. In 2020 the watchdog was compelled to investigate Apple over complaints that its App Tracking Transparency (ATT) policy gave the company an unfair advantage in the advertising sector.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

Digiday

JUNE 8, 2022

Verizon Media launched ConnectID in December 2020. Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Adoption : Neustar has run nearly 400 campaigns since Fabrick ID launched in July 2020. Yahoo owns ConnectID. What does it do?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69