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Advanced campaign consultation, including geo-targeting and day-parting. Hubgen, founded in 2020, is a digital marketing agency based in the U.K. In 2020, the agency worked with a £1.5 They engage with audiences through targeted video, search and display ads across the web and social.
billion in 2020. Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Great targeting capabilities.
DSPs, (demand-side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (datamanagementplatforms). We can expect programmatic advertising to continue to grow.
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