Martech

DECEMBER 5, 2023

of every dollar that enters a demand-side platform (DSP) reaches a consumer. It represented approximately 5 percent of web auctions in early 2020 and grew to nearly 30 percent of all web auctions by mid-2023. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5

Demand Side Platform 94

Demand Side Platform Viewability Impressions Ad Tech 94

Digiday

JUNE 12, 2023

Nexxen CEO and industry veteran Ofer Druker explains how the company’s new identity was conceived to reflect its end-to-end platform — it has an ad server, demand-side platform, and supply-side platform — and expertise in video.

Demand Side Platform 62

Demand Side Platform Ad Server Marketing Media 62

VideoWeek

JUNE 12, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. Taptica acquired Tremor Video’s demand-side platform for $50 million in 2017.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

InMobi

JULY 2, 2020

InMobi organized the first edition of CAB (customer advisory board) in January 2020, where we gathered industry leaders from across the ecosystem to discuss the product roadmap for the year and beyond. Updates as of June 2020 As we shared in our blog earlier this year , we had decided to work on five major themes.

Header Bidding 52

Header Bidding Demand Side Platform A/B Testing Fill rate 52

Martech Series

AUGUST 26, 2022

The data presented in the report was collected from the record of payments OAREX received from companies, which include ad networks and exchanges, Supply Side Platforms (SSPs), Demand Side Platforms (DSPs), media buyers, advertisers, and ad agencies, across the digital media and advertising ecosystem.

Demand Side Platform 93

Demand Side Platform Ad network Media MarTech 93

VideoWeek

JULY 25, 2022

Video and CTV ad tech business Tremor International has agreed a deal to acquire demand-side platform Amobee from Singapore-based telco SingTel for $239 million. Amobee has three core business segments – its DSP, the Amobee Advanced TV Platform, and its Email Marketing Platform.

Demand Side Platform 105

Demand Side Platform Ad Tech Mobile Ads Advertising 105

Martech

MAY 19, 2022

Meanwhile, Sendinblue’s latest funding round, a reported $160 million, occurred in September 2020. In 2019, the company purchased AI and content classification company Temnos in January, data management platform (DMP) and demand-side platform (DSP) Sizmek in April. million in financing.

MarTech 104

MarTech Marketing Demand Side Platform Finance 104

Ad Monsters

MAY 27, 2022

Of course, this is seemingly all about money, and the bill considers revenue to be the number of dollars a demand-side platform DSP or a sell-side platform SSP transacts or the total of the clearing prices bought and sold through a digital ad exchange.

Demand Side Platform 98

Demand Side Platform Advertising Ad Tech Ad Exchange 98

InMobi

MARCH 7, 2023

From 2020 onward, we’ve been shepherding our partners and other stakeholders in the broader mobile advertising ecosystem into what we can now safely and confidently call the privacy-first world. Apple released its much-awaited SKAdNetwork (SKAN) 4.0 While we continue working with our partners to increase their understanding of SKAN 4.0

Demand Side Platform 52

Demand Side Platform Education Conversion Media 52

Single Grain

NOVEMBER 13, 2019

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. 22 Digital Marketing Trends You Can’t Ignore Going Into 2020.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

VideoWeek

FEBRUARY 22, 2024

In 2019 the pair launched d-force, a joint venture (JV) for pooling their addressable TV and digital video inventory on ProSieben’s demand-side platform (DSP). And while not a full-on merger, this partnership marks the closest collaboration between the German broadcasters so far.

Ad Tech 59

Ad Tech Demand Side Platform Advertising Media 59

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. Sure, as COVID-19 took over the world in 2020, many brands were forced to shrink their advertising budgets.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

VideoWeek

JULY 3, 2023

MediaMath, a demand side platform, filed for Chapter 11 bankruptcy last Friday. The closure came as something of a shock for many of the employees, but also to clients as campaigns were paused and access to the platform cut off immediately. Viant was also in the frame earlier this month, again without reaching a deal.

Agency 59

Agency Demand Side Platform Ad Tech Advertising 59

Martech

AUGUST 5, 2024

of every dollar entering a demand-side platform (DSP) reaches a consumer, with $0.29 MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023. Of the $88 billion spent on open web programmatic ads, $22 billion is wasted. The study found that: Only $0.36 going to ad-tech fees and $0.35

Marketing 100

Marketing Demand Side Platform Audience Impressions 100

InMobi

NOVEMBER 12, 2021

In this report, programmatic advertising trends are broken down as follows: How our demand-side platform (DSP), brand and agency partners are approaching mobile programmatic advertising both globally and specifically in North America. In 2020 and 2021, one thing has been clear is the growth of mobile. and the U.K.,

Advertising 52

Advertising Demand Side Platform Banner Retail 52

Adtelligent

JUNE 9, 2021

Supply Side Platform (SSP) can totally replace the ad management on the website and app. Demand Side Platform (DSP) makes the advertiser’s life easier. Both SSP and DSP platforms clients can be set up separately or jointly. In 2020 its market share between the ages of 18 to 54 reached 26%.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Digiday

OCTOBER 3, 2022

Philippa Snare, svp, EMEA, at The Trade Desk, told Digiday how the demand-side platform was working with both the IAB Europe and IAB Tech Lab toward a solution. Discussing the prospects of TFC 2.0, those with first-party relationships) indicate that the industry’s self-regulatory GDPR solution may require a rethink.

Ad Tech 86

Ad Tech GDPR Demand Side Platform Conversion 86

TechCrunch Ads

MAY 26, 2022

Image Credits: CMA final report on online advertising and platforms market study, July 2020. “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Google was contacted for comment on the latest CMA probe.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Digiday

OCTOBER 12, 2022

In January 2020 the Google Chrome team confirmed it would align with other web browsers such as Apple Safari by sunsetting them, and, even if there have been multiple delays in this implementation , it appears as if this will be realized in 2024. But as successive recent surveys have noted, doing so at scale is just not easy.

Advertising 76

Advertising Demand Side Platform Public Relations Cookies 76

Martech

NOVEMBER 8, 2021

“I think we all know that 2020 was most certainly an intense year for all of us in many regards,” said Roberts. In addition to their storage and organizational capabilities, DMPs make campaigns easier by communicating with customer data platforms (CDPs), demand-side platforms (DSPs), and other marketing technologies.

Entertainment 91

Entertainment Marketing Data Management Platform Demand Side Platform 91

Digiday

JANUARY 29, 2023

In January 2020, the top 10,000 sites, apps and CTV apps based on ad spending from the clients of programmatic consultancy Jounce Media ran their programmatic auctions across 205 supply paths. That’s up from 27% in 2020. And yet publishers aren’t exactly scrambling for fixes.

Marketing 73

Marketing Demand Side Platform Ad Tech Impressions 73

illumin

JULY 9, 2021

As Americans move forward from the turmoil of 2020 due to the pandemic, Independence Day returns to “normal” for the first time since COVID-19. After a somewhat divisive 2020, much focus was placed on what separates Americans. […]. The post Most Viewed Video Ads: 4th of July 2021 appeared first on AcuityAds Inc.

Video Ads 52

Video Ads Demand Side Platform Advertising 52

Lemonads

AUGUST 14, 2020

According to some projections, the digital advertising industry will be worth more than 355 billion US dollars by the end of 2020. However, affiliate marketers can choose between different ways to acquire this type of traffic for their campaigns, with the two most common being native ads networks and native demand-side platforms (DSPs).

Ad network 52

Ad network Demand Side Platform Affiliates Native Advertising 52

InMobi

APRIL 12, 2021

Programmatic Ecosystem Players: Since the programmatic CTV space is relatively new, there are only a few demand-side platforms, supply-side platforms, ad networks and exchanges currently operating in the space. This means that reselling is common.

Demand Side Platform 52

Demand Side Platform Manufacturing Ad network Ad Tech 52

Digiday

JULY 24, 2022

The study, as Marketing Brew reported, found that advertisers spent an eye-bulging $115 million between January 2020 and May 2022 on something ad execs call “made-for-advertising” (MFA) inventory — sites that exist for the sole purpose of aggressively monetizing traffic so they don’t have to worry about the cost of acquiring it in the first place.

Clickbait 61

Clickbait Advertising Ad Tech Demand Side Platform 61

Digiday

OCTOBER 25, 2022

For instance, auditors approached Google — a potentially abundant source of insights given the ubiquity of both its buy- and sell-side ad tech tools — and requested it participate in the study. Google seemingly punted and told auditors that it does not have access to sell-side data, as that information belongs to publishers, sources said.

Ad Tech 80

Ad Tech Demand Side Platform Non-Profit Viewability 80

Digiday

JULY 11, 2022

million in profit (after tax) in 2020 Estimated valuation $800-$1 billion U.S. companies, during September 2021 state that MiQ’s 2020 turnover was $337.6 Sources familiar with developments at MiQ told Digiday the ad tech company’s revenues have grown considerably since 2020 and are now comfortably north of $600 million.

Ad Tech 64

Ad Tech Demand Side Platform Marketing Media 64

InMobi

SEPTEMBER 27, 2020

consent string till 30th September 2020. In case you are in the early stage of considering a CMP platform, we would advise that you go through this blog: “ Is your consent management platform in place? strings so that users who provide consent are valued appropriately by the demand bidders. to TCF v2.0

Demand Side Platform 52

Demand Side Platform GDPR Communications Agency 52

InMobi

JUNE 26, 2020

By August 15, 2020, the second iteration of the Transparency and Consent Framework (TCF 2.0) Indeed, like app-ads.txt, expect advertisers and demand-side platforms (DSPs) to soon only buy inventory that has consumer preferences noted in a CMP through TCF 2.0 — if they are not already enforcing use of the standard.

GDPR 52

GDPR Demand Side Platform Ad Tech Advertising 52

InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. Sometimes, depending on who is involved, an agency trading desk (ATD) may be involved in the transaction.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Digiday

DECEMBER 20, 2022

Earlier this year Digiday revealed how Apple was seeking talent to build a demand-side platform — one of the most egregious of advertising technologies, according to Apple’s public proclamations. general election of that year. Although, midway through the year, Digiday revealed how U.K.

Ad Tech 67

Ad Tech Demand Side Platform Media GDPR 67

Clearcode

OCTOBER 21, 2024

Ad Targeting Third-party cookies enable supply-side platforms (SSPs) and demand-side platforms (DSPs) to deliver personalized ads to users based on their browsing history and preferences.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Digiday

SEPTEMBER 16, 2022

As of today, there are 65 publishers selling impressions via the SSP but there are only “somewhere between five to 10” demand-side platforms — the ad tech advertisers use to place programmatic bids — buying impressions directly from it, said Webster.

Media 67

Media Impressions Ad Tech Demand Side Platform 67

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 84

Header Bidding Fill rate Ad Server Audience 84

Lemonads

AUGUST 7, 2021

The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. The Role of DSPs and SSPs Demand-side platforms (DSPs) and supply-side platforms (SSPs) are two essential parts of the growing success of programmatic marketing.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

InMobi

MAY 6, 2019

There’s a Lot of Excitement Around Our New DSP At MAU, we provided the first sneak peek of our brand new demand-side platform (DSP) to app marketers! InMobi’s new DSP platform is the industry’s first to measure success in the only metric that truly matters: ROI. We hope to see you next year at MAU 2020!

Header Bidding 52

Header Bidding Demand Side Platform ROI Banner 52

InMobi

JULY 10, 2018

How will everything look in 2019, 2020 and beyond? 4) We’re Nowhere Close to Peak Programmatic More and more, expect advertisers and demand-side platforms to utilize automated methods for buying in-app video ad placements. But what will the space look like for the rest of 2018 and going forward? in this regard.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52