Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.

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First-Party Cookies Cookies Impressions Ad Exchange 110

Digiday

DECEMBER 20, 2022

Earlier this year Digiday revealed how Apple was seeking talent to build a demand-side platform — one of the most egregious of advertising technologies, according to Apple’s public proclamations. general election of that year. ” And it is for such ignominious lows, that Meta CEO Mark Zuckerberg makes this list. .”

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Ad Tech Demand Side Platform Media GDPR 67

InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. Sometimes, depending on who is involved, an agency trading desk (ATD) may be involved in the transaction.

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Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

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Header Bidding Fill rate Ad Server Audience 84

Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. Advertisers began leveraging consumer insights for hyper-personalized campaigns.

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. billion per year on UK production since 2020.

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Agency Ad Exchange Audience Non-Profit 52

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), will be programmatic by 2020. Chatbots will power 85% of customer service by 2020. 80% of businesses want chatbots by 2020. Consider these numbers : 50% of all searches will be via voice by 2020. Basic communication.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Adtelligent

OCTOBER 6, 2021

billion in 2020. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. to reach $14.2 Programmatic monetization strategies.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), will be programmatic by 2020. Chatbots will power 85% of customer service by 2020. 80% of businesses want chatbots by 2020. Consider these numbers : 50% of all searches will be via voice by 2020. Basic communication.

Marketing 111

Marketing SEO Machine Learning Banner 111

Lemonads

NOVEMBER 29, 2020

DSPs, (demand-side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms). In the US, 85% of digital display advertising spending was transacted through programmatic technology in 2020.

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Advertising Ad Inventory Video Ads Ad Space 52

Digiday

JUNE 8, 2022

Verizon Media launched ConnectID in December 2020. On the publisher side, this is achieved through an integration specific for the publishers; on the client site side, it uses a tagging integration. Adoption : Neustar has run nearly 400 campaigns since Fabrick ID launched in July 2020. Yahoo owns ConnectID.

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First-Party Cookies Cookies Header Bidding Ad Tech 68

Single Grain

DECEMBER 6, 2019

UPDATED FOR 2020! Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. will be programmatic by 2020. And why wouldn’t they be? Get A Free Consultation.

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Marketing SEO Conversion Audience 145

VideoWeek

OCTOBER 7, 2022

While its losses also grew by a third, the company reported turnover above $990 million, compared with $172 million in 2020. UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We

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VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally. The CEO left the post in 2020 and was replaced by Bob Chapek, but Iger returned in 2022. The company has also appointed James Gorman, ex-CEO of Morgan Stanley, as chair.

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Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

MAY 26, 2023

billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data. The tech giant bought Giphy in 2020 for $315 million.

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Viewability Non-Profit Agency Ad Tech 52

Clearcode

APRIL 26, 2022

The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other. In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022.

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Advertising Header Bidding Ad Server Ad Exchange 52

Clearcode

OCTOBER 21, 2024

FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. January 14, 2020 : Google announced to kill off third-party cookies by 2022.

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Cookies Demand Side Platform A/B Testing Audience 52

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. 2018: The EU’s GDPR goes into force on May 25, 2018.

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Cookies First-Party Cookies Audience Retargeting 96