Martech

DECEMBER 5, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 of every dollar that enters a demand-side platform (DSP) reaches a consumer.

Demand Side Platform 108

Demand Side Platform Viewability Impressions Ad Tech 108

Single Grain

NOVEMBER 13, 2019

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. For instance, if you’re a content marketing agency that wants to target CMOs and decision-makers of startups who read Marketing Week – you can. 1) Choose the Right DSP.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

VideoWeek

JULY 25, 2022

Video and CTV ad tech business Tremor International has agreed a deal to acquire demand-side platform Amobee from Singapore-based telco SingTel for $239 million. Amobee has three core business segments – its DSP, the Amobee Advanced TV Platform, and its Email Marketing Platform. The race to own CTV.

Demand Side Platform 105

Demand Side Platform Ad Tech Mobile Ads Advertising 105

Martech Series

AUGUST 26, 2022

The data presented in the report was collected from the record of payments OAREX received from companies, which include ad networks and exchanges, Supply Side Platforms (SSPs), Demand Side Platforms (DSPs), media buyers, advertisers, and ad agencies, across the digital media and advertising ecosystem.

Demand Side Platform 93

Demand Side Platform Ad network Media MarTech 93

Digiday

JUNE 6, 2023

Two of the most prominent demand-side platforms in ad tech have held talks in recent weeks with potential outcomes including Viant purchasing MediaMath, a deal that would take one of the most longstanding names in the sector onto the public markets. Continue reading this article on digiday.com.

Demand Side Platform 69

Demand Side Platform Ad Tech Media Marketing 69

Digiday

JUNE 7, 2023

Two of the most prominent demand-side platforms in ad tech have held talks in recent weeks with potential outcomes including Viant purchasing MediaMath, a deal that would take one of the most longstanding names in the sector onto the public markets. Continue reading this article on digiday.com.

Demand Side Platform 68

Demand Side Platform Ad Tech Media Marketing 68

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 111

Marketing SEO Machine Learning Banner 111

Digiday

JUNE 12, 2023

Nexxen CEO and industry veteran Ofer Druker explains how the company’s new identity was conceived to reflect its end-to-end platform — it has an ad server, demand-side platform, and supply-side platform — and expertise in video. Continue reading this article on digiday.com.

Demand Side Platform 69

Demand Side Platform Ad Server Marketing Media 69

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Digiday

JANUARY 29, 2023

The open market of programmatic inventory, where prices are decided in real-time through an auction, is in a precarious spot. The longer this impasse continues the worse off the open market is. Simply put, the lowest quality supply is occupying a growing share of programmatic inventory on the market as a result of auction duplication.

Marketing 76

Marketing Demand Side Platform Ad Tech Impressions 76

Ad Monsters

MAY 27, 2022

Of course, this is seemingly all about money, and the bill considers revenue to be the number of dollars a demand-side platform DSP or a sell-side platform SSP transacts or the total of the clearing prices bought and sold through a digital ad exchange.

Demand Side Platform 98

Demand Side Platform Advertising Ad Tech Ad Exchange 98

TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 market size). Book My Free Marketing Consultation . Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. How Big Is the Programmatic Market Today?

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Digiday

OCTOBER 3, 2022

multiple sources, who requested anonymity given the politics involved in developing a cross-industry solution, hinted how conversations with marketers themselves (i.e. Philippa Snare, svp, EMEA, at The Trade Desk, told Digiday how the demand-side platform was working with both the IAB Europe and IAB Tech Lab toward a solution.

Ad Tech 89

Ad Tech GDPR Demand Side Platform Conversion 89

Basis

OCTOBER 4, 2022

In July 2022, Basis Technologies surveyed 50+ progressive, conservative and non-partisan agencies, consultants and advocacy organizations specializing in political marketing. According to their responses, connected TV and programmatic advertising continue to gain popularity among political marketers. Section 2: BUDGET.

Media 52

Media Marketing Cookies Demand Side Platform 52

Digiday

OCTOBER 25, 2022

When the Association of National Advertisers (ANA) confirmed PricewaterhouseCoopers (PwC) as the lead agency in its planned ad tech transparency study in December last year, those involved hoped to publish the results this week at the ANA’s flagship Masters of Marketing conference. Key Findings of 2020 study.

Ad Tech 86

Ad Tech Demand Side Platform Non-Profit Viewability 86

Basis

FEBRUARY 28, 2023

Native advertising: the veritable chameleon of the digital marketing world. Marketers find it powerful enough that US native display ad spending is forecast to reach $97.46 Marketers are increasingly redirecting dollars from social networks into other areas, such as CTV. Well, there is definitely change afoot.

Native Advertising 98

Native Advertising Advertising Demand Side Platform Video Ads 98

InMobi

NOVEMBER 12, 2021

For a deep dive into the current state of the mobile in-app advertising market in the U.S. CHECK IT OUT A significant market share of all digital marketing budgets are now going to mobile and being spent programmatically. While 2021 holds a lot of promise, especially in markets such as the U.S. and the U.K.,

Advertising 52

Advertising Demand Side Platform Banner Retail 52

Digiday

JULY 11, 2022

million in profit (after tax) in 2020 Estimated valuation $800-$1 billion U.S. companies, during September 2021 state that MiQ’s 2020 turnover was $337.6 Sources familiar with developments at MiQ told Digiday the ad tech company’s revenues have grown considerably since 2020 and are now comfortably north of $600 million.

Ad Tech 69

Ad Tech Demand Side Platform Marketing Media 69

Digiday

JULY 24, 2022

The study, as Marketing Brew reported, found that advertisers spent an eye-bulging $115 million between January 2020 and May 2022 on something ad execs call “made-for-advertising” (MFA) inventory — sites that exist for the sole purpose of aggressively monetizing traffic so they don’t have to worry about the cost of acquiring it in the first place.

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

Adtelligent

JUNE 9, 2021

Before rebranding, US-based company Adtelligent was called VertaMedia and worked as an international video supply-side platform primarily aiming at the United States market. However, YouTube and other online video-sharing giants had gradually taken over this market share. Video Outstream Oustream Unit Settings.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

InMobi

MARCH 7, 2023

in late October 2022, and at InMobi, we’ve spent many months ahead of the announcement educating performance marketers on everything they need to know to prepare – from the basics to the nitty-gritty. Apple released its much-awaited SKAdNetwork (SKAN) 4.0

Demand Side Platform 52

Demand Side Platform Education Conversion Media 52

Adtelligent

FEBRUARY 2, 2022

However, with constantly evolving consumer demand and new privacy rules , another advertising method is taking the spotlight – contextual advertising. More and more marketers turn to alternatives to third-party cookies and try to decrease their reliance on third-party data. Omnichannel marketing . in a seamless manner.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

VideoWeek

FEBRUARY 22, 2024

1 this morning announced they will combine their ad tech offerings in efforts to bolster the German ad market. This will allow advertisers to run campaigns on both broadcasters platforms, including linear TV and their streaming services, RTL+ and Joyn from ProSieben. RTL Deutschland and ProSiebenSat.1

Ad Tech 59

Ad Tech Demand Side Platform Advertising Media 59

InMobi

FEBRUARY 17, 2021

2020 was an unprecedented year for marketers, brands, and consumers across the world. 4 trillion hours on mobile in 2020, averaging 4.2 What changes do brands need to bring their marketing to the new normal? The answer is Digital Marketing Maturity (DMM). Indian smartphone users have spent 3.5-4

Demand Side Platform 52

Demand Side Platform Entertainment Cookies Marketing 52

Lemonads

AUGUST 14, 2020

According to some projections, the digital advertising industry will be worth more than 355 billion US dollars by the end of 2020. In addition to the size of the market, the statistics above also indicate the number of options advertisers have available to promote products and services. What are Native DSPs?

Ad network 52

Ad network Demand Side Platform Affiliates Native Advertising 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Digiday

SEPTEMBER 6, 2022

And a recent Digiday+ Research survey of agency professionals found 43% of their clients’ overall marketing budget was spent via programmatic display ads for summer 2022. As part of increasing trust and transparency, DDM said it uses multiple demand-side platforms to monitor ads and dashboards for clients to view metrics.

Ad Exchange 69

Ad Exchange Agency Demand Side Platform Ad Inventory 69

Digiday

SEPTEMBER 16, 2022

To these publishers, the short-term pain of bringing an SSP to market is worth the long-term advantages it could yield. More than half of its revenue came from licensing tech in 2020, for example. Few publishers have the technical nous or commercial stamina to erect and sustain their own.

Media 73

Media Impressions Ad Tech Demand Side Platform 73

InMobi

APRIL 12, 2021

For a more detailed look at what SPO stands for and what it means for mobile marketers, be sure to download your copy of InMobi’s SPO guidebook today. According to DoubleVerify , fraudulent CTV traffic increased by 161% between just the first four months of 2020. This means that reselling is common.

Demand Side Platform 52

Demand Side Platform Manufacturing Ad network Ad Tech 52

Digiday

DECEMBER 20, 2022

The list of casualties is not limited to the industry’s largest social platforms as countless ad tech companies are also feeling the pain with iPhone users (one of the most highly desirable demographics among marketers) much more difficult for advertisers to target and track. general election of that year.

Ad Tech 69

Ad Tech Demand Side Platform Media GDPR 69

InMobi

MAY 6, 2019

This is all fine and good, but what’s the foundation of everything marketers and advertisers do and care about? There’s a Lot of Excitement Around Our New DSP At MAU, we provided the first sneak peek of our brand new demand-side platform (DSP) to app marketers! That’s right: real, live people like you and me.

Header Bidding 52

Header Bidding Demand Side Platform ROI Banner 52

InMobi

FEBRUARY 2, 2021

As real time bidding (RTB) and programmatic advertising become more popular than ever before with digital marketing professionals of all stripes for buying and selling, it helps to understand the key players in programmatic buying. Sometimes, depending on who is involved, an agency trading desk (ATD) may be involved in the transaction.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Clearcode

OCTOBER 21, 2024

However, the initiative is being scrutinized for several reasons, including gaining a dominant position in the AdTech market. Thus, the Privacy Sandbox project needs to evolve to adapt to market requirements. The two APIs at the top of the list went the longest way in terms of aligning them with the market’s requirements.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

VideoWeek

NOVEMBER 3, 2023

The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Lemonads

AUGUST 7, 2021

The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. Not only this, but this form of marketing is available in major markets like Japan, the US, and the UK, so the widespread adoption of programmatic shows no signs of slowing down.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

InMobi

SEPTEMBER 19, 2019

Why Include Video Content in Your Mobile Advertising and Marketing Strategy? It’s been proven effective, and is now one of the best mobile marketing tactics to leverage. Around 10% of video ads served by InMobi Exchange are six seconds or less today, although that will likely significantly grow in 2020.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52