Digiday

JUNE 6, 2023

Two of the most prominent demand-side platforms in ad tech have held talks in recent weeks with potential outcomes including Viant purchasing MediaMath, a deal that would take one of the most longstanding names in the sector onto the public markets. Continue reading this article on digiday.com.

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Digiday

JUNE 7, 2023

Two of the most prominent demand-side platforms in ad tech have held talks in recent weeks with potential outcomes including Viant purchasing MediaMath, a deal that would take one of the most longstanding names in the sector onto the public markets. Continue reading this article on digiday.com.

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Demand Side Platform Ad Tech Media Marketing 68

Single Grain

NOVEMBER 13, 2019

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. 22 Digital Marketing Trends You Can’t Ignore Going Into 2020.

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Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 and by 2021, programmatic will account for 68% of digital media advertising spend. Programmatic is a technology that utilizes ML and AI algorithms to automate the processes of digital media (i.e. If so, here’s what you should know. billion U.S.,

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Advertising Demand Side Platform Impressions Retargeting 98

Digiday

JUNE 12, 2023

Nexxen CEO and industry veteran Ofer Druker explains how the company’s new identity was conceived to reflect its end-to-end platform — it has an ad server, demand-side platform, and supply-side platform — and expertise in video. Continue reading this article on digiday.com.

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Digiday

SEPTEMBER 16, 2022

After hearing more about the plan, it’s safe to say Minute Media drinks from that same well. Let’s start with the basics: Minute Media’s SSP is a programmatic marketplace for its own impressions (i.e. On that latter point, Minute Media really wants those publishers to see it as an upmarket version of a typical SSP.

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Media Impressions Ad Tech Demand Side Platform 73

TechCrunch Ads

MAY 26, 2022

Image Credits: CMA final report on online advertising and platforms market study, July 2020. “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Google was contacted for comment on the latest CMA probe.

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Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Basis

OCTOBER 4, 2022

Section 1: MEDIA EXCITEMENT. This was up from 63% in 2020 and just 40% in 2018. The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement. Section 2: BUDGET.

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Digiday

OCTOBER 3, 2022

Philippa Snare, svp, EMEA, at The Trade Desk, told Digiday how the demand-side platform was working with both the IAB Europe and IAB Tech Lab toward a solution. Media And Games Invest, is a publicly listed entity. Discussing the prospects of TFC 2.0, ” he said, adding that the move cost his company 20% of revenue.

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Ad Tech GDPR Demand Side Platform Conversion 89

Digiday

OCTOBER 25, 2022

The frustratingly, drawn-out timeline is typical of a sector of the industry that high-profile marketers have labeled “murky at best” despite the meteoric rise of programmatic media trading in recent years. Key Findings of 2020 study. Google did not outright decline to participate, but its terms were nuanced.

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Ad Tech Demand Side Platform Non-Profit Viewability 86

Digiday

JANUARY 29, 2023

In January 2020, the top 10,000 sites, apps and CTV apps based on ad spending from the clients of programmatic consultancy Jounce Media ran their programmatic auctions across 205 supply paths. There’s too much of the open market,” said Ryan Eusanio, managing director of digital activation at Omnicom Media Group.

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Marketing Demand Side Platform Ad Tech Impressions 76

Digiday

SEPTEMBER 22, 2022

In this week’s Media Briefing, the Digiday media team recaps the top challenges and areas of innovation that publishing executives discussed during this week’s Digiday Publishing Summit. The Digiday Media Team. There’s this conflation between the affiliate business and direct business for media.”. “A This quarter sucks’.

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Media Cookies Conversion Rate Affiliates 68

Digiday

JULY 24, 2022

The study, as Marketing Brew reported, found that advertisers spent an eye-bulging $115 million between January 2020 and May 2022 on something ad execs call “made-for-advertising” (MFA) inventory — sites that exist for the sole purpose of aggressively monetizing traffic so they don’t have to worry about the cost of acquiring it in the first place.

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Clickbait Advertising Ad Tech Demand Side Platform 69

Basis

FEBRUARY 28, 2023

At its most basic level, native advertising is a form of paid media that mimics the look, feel, and function of its editorial environment. By automatically serving ads in real-time through a demand side platform (DSP), advertisers can create better, richer, more relevant brand experiences for consumers across screens and devices.

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Native Advertising Advertising Demand Side Platform Video Ads 98

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Header Bidding Fill rate Ad Server Audience 90

Adtelligent

JUNE 9, 2021

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. The company has been collaborating with StarLightMedia (a Ukrainian media holding giant) for more than 5 years. Supply Side Platform (SSP) can totally replace the ad management on the website and app.

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Header Bidding Demand Side Platform Impressions Video Ads 52

InMobi

NOVEMBER 12, 2021

In this report, programmatic advertising trends are broken down as follows: How our demand-side platform (DSP), brand and agency partners are approaching mobile programmatic advertising both globally and specifically in North America. In 2020 and 2021, one thing has been clear is the growth of mobile. and the U.K.,

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Advertising Demand Side Platform Banner Retail 52

InMobi

MARCH 7, 2023

From 2020 onward, we’ve been shepherding our partners and other stakeholders in the broader mobile advertising ecosystem into what we can now safely and confidently call the privacy-first world. Apple released its much-awaited SKAdNetwork (SKAN) 4.0 While we continue working with our partners to increase their understanding of SKAN 4.0

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Digiday

JULY 11, 2022

The developments come five years after ECI Partners became a minority stakeholder in the company, then known as Media iQ, after it made a “significant” investment – financial details of the deal were not disclosed – in MiQ. million in profit (after tax) in 2020 Estimated valuation $800-$1 billion U.S. million after-tax.

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Ad Tech Demand Side Platform Marketing Media 69

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), will be programmatic by 2020. 80% of businesses want chatbots by 2020.

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Marketing Machine Learning Banner Conversion Rate 108

VideoWeek

FEBRUARY 22, 2024

In 2019 the pair launched d-force, a joint venture (JV) for pooling their addressable TV and digital video inventory on ProSieben’s demand-side platform (DSP). 1 and RTL Deutschland are laying the foundations for full-stack ad tech that is made in Europe,” said Carsten Schwecke, CEO of Seven.One Media.

Ad Tech 59

Ad Tech Demand Side Platform Advertising Media 59

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), will be programmatic by 2020. 80% of businesses want chatbots by 2020.

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Marketing SEO Machine Learning Banner 111

Digiday

DECEMBER 20, 2022

Digiday compiled a list of who’s been naughty and who’s been nice in this year’s digital media landscape, a list of pugnacious billionaires, privacy crusaders, sustainability advocates, and those that up-end orthodoxy. Who’s been naughty? A scenario that would (surely) result in thousands more looking for employment.

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Ad Tech Demand Side Platform Media GDPR 69

Digiday

SEPTEMBER 6, 2022

The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. There’s no question that programmatic advertising plays a major role in media buying these days. Indeed, many point to transparency as a concern in the world of media buying.

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Ad Exchange Agency Demand Side Platform Ad Inventory 69

VideoWeek

MAY 24, 2024

The job cuts are expected to focus on ITV’s media and entertainment unit, home of its streaming and broadcasting operations. The Media Bill, which was backed by all of the UK’s major broadcasters, will require that public service broadcasters are given prominence on smart TVs and connected devices. Read more on VideoWeek.

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VideoWeek

NOVEMBER 3, 2023

The media giant said in its Q3 financial results that it has continued adding subscribers to its global streaming services, reaching 63 million by the end of Q3 (up two million from the end of Q2). The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

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Ad Tech Ad Server Agency Media 98

InMobi

APRIL 12, 2021

As connected TV (CTV) viewership rises, so does programmatic CTV media buying. Programmatic Ecosystem Players: Since the programmatic CTV space is relatively new, there are only a few demand-side platforms, supply-side platforms, ad networks and exchanges currently operating in the space.

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Demand Side Platform Manufacturing Ad network Ad Tech 52

VideoWeek

JANUARY 12, 2024

Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report. Read more on VideoWeek.

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Cookies Audience Media Demand Side Platform 98

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. 2006: Popular ad-blocking software, Adblock Plus, launches.

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Cookies First-Party Cookies Audience Retargeting 101

InMobi

FEBRUARY 17, 2021

2020 was an unprecedented year for marketers, brands, and consumers across the world. 4 trillion hours on mobile in 2020, averaging 4.2 Backed by AI and ML technologies, these platforms provide a solid base for marketers to start with, first, second, and third-party data, and then move along each step of the consumer journey.”

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InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. They also connect to other technology platforms that enable more advanced targeting, measurement and creative solutions for the advertisers.

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Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Lemonads

AUGUST 7, 2021

The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. Even though this type of advertising was only used by large brands, the development of independent programmatic tools and third-party platforms have made this technology more accessible. How Does Programmatic Ad Buying Work?

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Affiliates Machine Learning Demand Side Platform Impressions 52

InMobi

SEPTEMBER 19, 2019

Over 17% of all media budgets devoted to mobile devices now goes to video. While these are commonly associated with pre-roll and post-roll ads on YouTube and social media, they’re useful beyond that as well. LEARN MORE These figures correspond to what eMarketer has found as well.

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Advertising Viewability Video Ads Click Through Rate 52

VideoWeek

MARCH 17, 2023

Group Black Makes $400 Million Bid for Vice Media Group Black, a business which invests in Black-owned media companies, has submitted a $400 million bid to buy Vice Media, the Wall Street Journal reported this week. Vice Media has been seeking a buyer to help it out of tough financial straits. Read more on VideoWeek.

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Adtelligent

FEBRUARY 2, 2022

Usually, this information is stored in a data management platform (DMP) or a demand-side platform (DSP). DSP is a platform that helps advertisers manage all automatic media buying processes, including placing ads, bidding, moderation, and all other related activities. What is omnichannel marketing?

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Marketing Cookies Demand Side Platform Impressions 52

VideoWeek

JULY 29, 2022

Fifty-four percent of agencies say the industry is facing its worst ever talent crisis, while 48 percent of those surveyed overall (including agencies, advertisers, ad tech companies and media owners) share that sentiment. And 67 percent of those surveyed say that talent shortages are proving to be a major blocker to growth.

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VideoWeek

JULY 18, 2022

Shortly before Netflix’s announcement, Disney announced its own deal with demand-side platform The Trade Desk, which will power programmatic advertising across Hulu, ESPN+, ABC, Freeform, ESPN, National Geographic and FX. Multi-channel DSP Hawk Platform has announced a global partnership with Azerion’s SSP Improve Digital.

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