Remove 2020 Remove Demand Side Platform Remove Video Ads
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What Is a Demand Side Platform (DSP)?

SODP

While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? How Does a DSP Work?

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7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

Last year pushed us to completely new-era advertising transformations and new advertising trends that entail big changes in the customer experience and that will be evident long after 2020. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation .

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Most Viewed Video Ads: 4th of July 2021

illumin

This year, brands celebrated the 4th of July with ad campaigns that promoted themes of unity and togetherness. As Americans move forward from the turmoil of 2020 due to the pandemic, Independence Day returns to “normal” for the first time since COVID-19.

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How Will The Mobile App Advertising Market Evolve in 2020?

InMobi

This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments. Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers. Does it all fall off a cliff in 2020?

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The Ultimate Guide to Programmatic Advertising for Brands in 2021

Single Grain

In 2020, ad impressions sold programmatically reached $129.1 Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. This piece of ad tech software is connected to numerous advertising exchanges and SSPs. billion U.S.,

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Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

Through the partnership feature with Adtelligent and StarLightMedia, media portal MC.today found out why they had created Adblock Bypass, how the most extensive media company had implemented it in Ukraine, and how it had brought a 50% boost in programmatic video ad sales within 6 months. What solutions does Adtelligent have?

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What is the Future of Mobile Video Advertising? 5 Bold Predictions

InMobi

How will everything look in 2019, 2020 and beyond? Based on trends from the recent past, here’s what we see happening in the coming months and years: 1) Short, In-Your-Face Video Ads Will be the Norm While the amount of time people are spending on their phones is rising, users don’t want their time interrupted by too much advertising.