Single Grain

JUNE 13, 2023

Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Business Insider ) Google ads on the search network achieve an average click-through rate (CTR) of 4.10%, while the display network achieves a CTR of 0.60%. percentage points compared to the second half of 2020.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Lemonads

NOVEMBER 29, 2020

Native Ads Native advertising is the use of paid ads that match the look, feel, and function of the media format in which they appear. Simply put, native advertising is paid content. We can expect programmatic advertising to continue to grow. Increased engagement with more interaction. With better results.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Clearcode

APRIL 26, 2022

In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022. Then in 2020, Apple announced that it would be introducing new privacy changes to its mobile operating systems in an effort to increase user privacy for iOS, iPadOS and tvOS users. First up we have display advertising.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Ad Monsters

JUNE 29, 2022

In 2020, CheckMyAds Co-Founder Nandini Jammi wrote about how five ad tech companies refused to work with Salty , an independent newsletter magnifying women, trans, and non-binary voices. . For years, LGBTQ media companies have struggled to monetize their traffic.

Ad Tech 98

Ad Tech Media Advertising Ad network 98