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JUNE 7, 2022

Third party cookies are cross-domain cookies often set by advertisers, agencies, and DSPs to track users across different sites. This is in opposite to first party cookies , or those used by the publisher themselves and are unaffected by the change. For starters, cookiepocalypse already arrived in 2020.

Cookies 52

Cookies Header Bidding Clickbait First-Party Cookies 52

Digiday

JUNE 8, 2022

Verizon Media launched ConnectID in December 2020. The first-party data resolution ID solution. Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Does this solution use third-party cookie data?

First-Party Cookies 67

First-Party Cookies Cookies Header Bidding Ad Tech 67

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FEBRUARY 7, 2023

Distributed ID Systems Google’s Privacy Sandbox First party data Publisher Provided Identifiers (PPIDs) Contextual advertising User Identity Graphs Private ID Matching Fingerprinting Zero Party Data PubGuru Header Bidding 1. Pubguru Header Bidding utilizes the biggest ID systems in-market.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

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JUNE 17, 2022

First party data. Zero Party Data. PubGuru Header Bidding. First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Pubguru Header Bidding utilizes the biggest ID systems in-market. Pubguru Header Bidding.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52