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4 Ways We’re Preparing for Changes in Data Privacy (& You Can Too)

PrograMetrix

It came into effect in January of 2020. First-party data will likely become the best way to run retargeting -style digital ad campaigns going forward. CCPA : The California Consumer Privacy Act (CCPA) is a state-wide law that governs the collection, use, sharing, and selling of the personal information of California residents.

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