Ad Monsters

FEBRUARY 14, 2024

This data is so sensitive, it’s got its own VIP section under GDPR rules. Remember When Grindr Was Found Violating GDPR? It was only back in 2020 that Grindr, Tinder, and OkCupid were exposed for sharing personal user information with advertisers and potentially violating GDPR by the Norwegian Consumer Council.

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GDPR Ad Tech Advertising Agency 105

Playwire

SEPTEMBER 19, 2022

In 2016, you had Europe's General Data Protection Regulation (GDPR). And in 2020, there was Brazil's General Personal Data Protection Law (LGPD). The importance of consent management platforms (CMPs) within the ad tech ecosystem is on a skyrocketing trajectory. Two years later, you had the ?? California Consumer Privacy Act (CCPA).

GDPR 96

GDPR Ad Tech 96

Single Grain

JANUARY 22, 2020

Related Content: 5 E-commerce Trends You Can’t Ignore in 2020. If your e-commerce site has not followed important regulations such as the General Data Protection Regulation ( GDPR ) and subsequently suffered a cyber attack, you could face severe penalties. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance.

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SEO GDPR Conversion 108

Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Sure, it sounds intimidating, but in 2020 you can’t afford to be getting content marketing wrong. How to Think Like an Investor to Win at Content Marketing in 2020. NOW UPDATED!

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SEO Marketing Pop-Up Conversion Rate 105

InMobi

MARCH 2, 2020

In 2020, there are lots of marketing challenges facing everyone from the biggest marketing teams all the way down to small businesses. Here’s how these issues will impact your marketing campaigns, and how you need to overcome potential challenges with your marketing strategy in 2020. NBC, who once again owns the U.S.

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Marketing Cookies GDPR Advertising 52

VideoWeek

MARCH 10, 2023

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. Jedda has been CFO at Stitch Fix since 2020, following a 15-year stint at Amazon. “I Gérard joined Bouygues Group in 2009, and was made Central Head of Strategy, Development and Financial Control in 2019.

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Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. those with first-party relationships) indicate that the industry’s self-regulatory GDPR solution may require a rethink.

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Ad Tech GDPR Demand Side Platform Conversion 87

Playwire

DECEMBER 8, 2022

In 2016, you had Europe's General Data Protection Regulation (GDPR). And in 2020, there was Brazil's General Personal Data Protection Law (LGPD). The importance of consent management platforms (CMPs) within the ad tech ecosystem is on a skyrocketing trajectory. Two years later, you had the ​​ California Consumer Privacy Act (CCPA).

GDPR 52

GDPR Ad Tech 52

Martech

JUNE 21, 2023

2020: Google Analytics 4 is unveiled as UA’s replacement. UA relies on third-party cookies to ID users and new privacy regulations, most notably the European Union’s GDPR, meant no more cookies. It fixes the problems created by having different tagging protocols for Google Analytics and Google Ads.

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Cookies GDPR MarTech Conversion 144

InMobi

FEBRUARY 5, 2020

What about 2020? New laws and privacy initiatives like GDPR and CCPA are making everyone think twice both about their own data collection methods and how they’re sharing data, if at all. We scaled our exchange multi-fold using cloud native technologies alongside smart trafficking systems to optimize supply and demand matching.

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Header Bidding A/B Testing GDPR Cookies 52

Martech Series

OCTOBER 27, 2022

The certification criteria is based upon globally recognized laws and regulatory standards, including the General Data Protection Regulation (GDPR) and the International Organization for Standardization (ISO) 27001 standard. ZoomInfo has achieved TRUSTe certification annually since 2020.

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GDPR MarTech Marketing 77

Monetize More

JUNE 6, 2022

Effective October 15, 2020 – Ad providers will support the TCF2.0 initiative and could stop bidding for EU users on sites where consent signals are not detected. Therefore, all publishers must be TCF2.0 compliant or expect a drop in ad revenues. Read Google’s help center article here. Read our FAQ’s here: [link].

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GDPR Ad Exchange 52

Martech Series

DECEMBER 6, 2022

Spending on GDPR fines related to communication security and compliance risks rose 570% from $179M in 2020 to $1.2B in 2021, according to DLA Piper’s GDPR fines and data breach survey. Corporate data breaches alone topped $151M in 2021, according to the 2021 FBI Internet Crime Report.

Communications 89

Communications GDPR Conversion MarTech 89

MNTN

SEPTEMBER 4, 2023

The General Data Protection Regulation (GDPR) As the most commonly known data privacy law, the European Union’s GDPR is a comprehensive set of regulations designed to protect the privacy of EU citizens. With an emphasis on accountability, consent, and rights, the GDPR has firm penalties for breaking these regulations, including fines.

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GDPR Cookies Pop-Up Audience 52

Martech Series

SEPTEMBER 13, 2022

Jumio is proud to have previously achieved ISO/IEC 27001:2013 and PCI DSS certifications, and has also maintained SOC2 Type 2 certification for Jumio Transaction Monitoring since 2020. This year Jumio chose to go through the SOC2 Type 2 certification process for the Jumio platform as a whole.

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Machine Learning GDPR MarTech Marketing 84

TechCrunch Ads

JUNE 22, 2022

However that’s a line doing a lot of heavy lifting given a mechanism within the EU’s General Data Protection Regulation (GDPR) that’s intended to streamline investigations of cross-border issues by funnelling complaints through a lead DPA has been accused of contributing to major enforcement bottlenecks.

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CPC GDPR Pop-Up Advertising 80

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. It’s the direct result of emerging consumer privacy laws like GDPR and CCPA. Ironically, U.S.

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Marketing GDPR Cookies Education 104

Automatad Inc.

NOVEMBER 24, 2023

Google and IAB: A Short Flashback In 2020, Google integrated its ad systems with IAB’s TCF, the industry standard for user data collection and management. TCF (Transparency and Consent Framework) is an industry-standard that helps publishers and digital advertising stakeholders follow GDPR requirements in user data collection and management.

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GDPR CPM Ad Space Ad Tech 52

Clearcode

OCTOBER 21, 2024

In 2018, the General Data Protection Regulation (GDPR) regulation went into effect to enhance user privacy by setting new rules for processing personal data. Apart from the GDPR in the European Union, there are a few other privacy regulations around the world that terminate how personal information can be stored and processed.

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Cookies Retargeting GDPR Ad Targeting 52

InMobi

DECEMBER 17, 2019

CCPA becomes effective from January 2020 and at a high level imposes transparency with regard to the collection, processing and use of consumer’s personal information and provides consumers with certain rights regarding such usage. The law doesn’t just cover consumer data collected in 2020 and beyond.

Ad Tech 52

Ad Tech GDPR Electronics Audience 52

Martech

OCTOBER 21, 2021

But this digital transformation in customer relationships had been underway many years prior to 2020. Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR. Those opt-outs can never be contacted again.”.

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Marketing GDPR MarTech CPA 111

Clearcode

JANUARY 26, 2023

Safari and Firefox Turn off Support for Third-Party Cookies The European Union’s General Data Protection Regulation (GDPR) What Information Can Be Stored in a Cookie? In January 2020, Google Chrome announced that it too would be shutting off support for third-party cookies in the next few years. How Are Third-Party Cookies Created?

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Cookies First-Party Cookies GDPR Retargeting 67

InMobi

JUNE 26, 2020

By August 15, 2020, the second iteration of the Transparency and Consent Framework (TCF 2.0) One of the main provisions of GDPR is that it requires consumers to specifically opt in to receiving targeted advertising of any kind. to be the default standard for ensuring compliance for GDPR. and how InMobi is here to help.

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GDPR Demand Side Platform Ad Tech Advertising 52

Martech

OCTOBER 21, 2021

businesses were forecast in 2020, according to BIA Advisory Services. During the first half of 2020, Google My Business recorded a 61% jump in consumer calls, from inquiries about open hours to arrangements for curbside pickups. More than 170 billion inbound mobile calls to U.S. consumers used the telephone more than ever before.

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Machine Learning Marketing Conversion SEO 99

Digiday

FEBRUARY 8, 2023

Meanwhile, Europe’s General Data Protection Regulation (GDPR) continues to crack down on privacy violations. The European Commission will soon require EU nations to share GDPR investigations and actions taken on them every two months to step up enforcement. million to more than $420 million. As Stacey Stewart, U.S.

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Agency Media GDPR Pharmaceuticals 68

Martech Series

JULY 1, 2022

The term, zero-party data, was coined by Forrester in 2020. With the guidelines from GDPR, CCPA, CASL, and Google phasing out the third-party cookies support by 2023, companies will have a hard time collecting customers’ data. What is Zero-party Data? Zero-party data is data that a customer willingly shares with the brand.

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GDPR Cookies MarTech Audience 82

AdExchanger

JULY 21, 2022

Google launched Google Analytics 4 (GA4) back in October 2020 to unify digital web. Jessica JacobsGlobal Director of Partnerships and Growth“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. appeared first on AdExchanger.

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Media GDPR 108

TechCrunch Ads

MAY 26, 2022

Image Credits: CMA final report on online advertising and platforms market study, July 2020. Behavioral ad industry gets hard reform deadline after IAB’s TCF found to breach Europe’s GDPR. Google was contacted for comment on the latest CMA probe.

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Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Martech

JULY 7, 2022

He described this archetype in 2020 as the “Operations Orchestrator — MAESTROS who design and manage the workflows, rules, reports, and tech stacks that run the marketing department. A tipping point was reached in 2020. Modernizers – Are most likely to be the “original” technologists, constantly modernizing their martech stack.

Marketing 88

Marketing MarTech GDPR Agency 88

InMobi

OCTOBER 1, 2021

Between the expected deprecation of third-party cookies in Chrome by 2020 to Apple’s AppTrackingTransparency framework and legal guidelines like GDPR and CCPA, it’s becoming more difficult for advertisers to identify their best audiences online.

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GDPR Conversion Cookies Audience 52

Single Grain

JULY 21, 2021

The publication of the General Data Protection Regulation ( GDPR ) has forced online businesses to adopt more robust data privacy policies, Google being no exception. In September 2020, Google introduced Consent Mode , a method that adjusts how Google tags behave based on the consent status of a website’s visitors.

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Conversion CPA GDPR SEO 111

Basis

NOVEMBER 8, 2023

86% of people in the US say data privacy is a growing concern for them, and with consumers demanding more control over their online footprint, legislators have stepped in, enacting privacy regulations such as GDPR, CCPA, and CPRA. The demise of third-party cookies stems from concerns over consumer privacy and data protection.

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Cookies GDPR Audience Advertising 83

Digiday

FEBRUARY 19, 2023

In 2020, Arielle Garcia became the first-ever chief privacy officer at IPG’s UM Worldwide, reflective of media agencies readying for the likelihood of increased privacy regulations. Part of it is having our own central team – the first thing that we did here was we had a privacy champions network from GDPR,” she said. “We

Media 67

Media GDPR Conversion Agency 67

Basis

NOVEMBER 21, 2023

This includes preparing for the impending deprecation of third-party cookies , updating marketing strategies to meet the growing consumer demand for data privacy, and ensuring compliance with privacy regulations such as GDPR , CCPA , and CPRA. The post Regulation-Compliant Cannabis Marketing: A How-To appeared first on Basis Technologies.

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Marketing Pop-Up GDPR Cookies 62

PrograMetrix

APRIL 14, 2021

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. GDPR requires websites who process personal data on EU citizens to first obtain their consent (“lawful basis”) in order to do so.

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Cookies GDPR Ad Targeting Foot Traffic Attribution 52

illumin

APRIL 29, 2024

With growing concerns over user privacy, data protection regulations like GDPR and CCPA, and the rise of consumer awareness about online tracking, the cookie’s days were numbered. Ever since Google’s announcement back in 2020 of its planned cookie phase-out by 2022, marketers have been on edge.

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Advertising Cookies Ad Tech GDPR 59

VideoWeek

OCTOBER 11, 2024

Vidds, founded in 2020, is a video creation tool which has a number of AI generation tools built in. Our projections indicate that the number of households reachable via HbbTV will grow at a compound annual growth rate of 17 percent from 2020 to 2026,” said Ophélie Boucaud, Principal Analyst at Dataxis. “By Read more on VideoWeek.

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Video Ads Ad Tech Retail GDPR 64