Martech

OCTOBER 21, 2021

businesses were forecast in 2020, according to BIA Advisory Services. During the first half of 2020, Google My Business recorded a 61% jump in consumer calls, from inquiries about open hours to arrangements for curbside pickups. More than 170 billion inbound mobile calls to U.S. consumers used the telephone more than ever before.

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Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

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Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

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Martech

JUNE 21, 2023

On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) — the most widely used marketing analytics tool in internet history. 2020: Google Analytics 4 is unveiled as UA’s replacement. The UApocalypse is drawing nigh. Everyone’s ready for that, right?

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Martech

JULY 7, 2022

This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here.

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InMobi

MARCH 2, 2020

In 2020, there are lots of marketing challenges facing everyone from the biggest marketing teams all the way down to small businesses. But, we think there will be three issues that will have an outsized impact on brand marketing efforts in the U.S. In particular, the election presents marketers with three key issues.

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InMobi

DECEMBER 19, 2019

Data is extremely top of mind for just about everyone in the mobile marketing and advertising industries. Throughout 2020, marketers will be taking pains to answer these questions. Throughout 2020, marketers will be taking pains to answer these questions.

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Ad Monsters

FEBRUARY 14, 2024

This data is so sensitive, it’s got its own VIP section under GDPR rules. Remember When Grindr Was Found Violating GDPR? It was only back in 2020 that Grindr, Tinder, and OkCupid were exposed for sharing personal user information with advertisers and potentially violating GDPR by the Norwegian Consumer Council.

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Automatad Inc.

JANUARY 17, 2022

Google Analytics might be violating the GDPR according to the Austrian DSB. This paradox is in tune with how consumers use media compared to marketing and advertising spending in times of recession and recovery periods i.e. the global pandemic. trillion in 2020. AdTech and Consumer Trends. Ad-supported Media Share in 2022.

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Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. those with first-party relationships) indicate that the industry’s self-regulatory GDPR solution may require a rethink.

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Automatad Inc.

MARCH 23, 2022

Vox EU examines how GDPR has affected global businesses. However, spending levels of these categories decreased from 2020. A recently released report by Vox EU, CEPR (Centre for Economic Policy Research) Policy Portal, has revealed the impacts of the General Data Protection Regulation (GDPR) on business performance globally.

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Basis

NOVEMBER 21, 2023

Cannabis marketing regulations are multi-tiered and constantly in flux. At the same time, social media platforms like Facebook, audio platforms like Spotify, and search platforms like Google each have different policies for how marketers can promote cannabis products. The result? For example: Facebook’s U.S.

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Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

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Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

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Martech Series

FEBRUARY 2, 2023

Personalized Marketing: Customer data can be used to create personalized marketing campaigns that resonate with each individual customer. By understanding what customers want and need, you can create products that better meet their requirements and increase the chances of success in the market.

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Martech Series

OCTOBER 27, 2022

The Global Go-To-Market Platform Strengthens Its Data Privacy Commitment and Security Leadership. The certification criteria is based upon globally recognized laws and regulatory standards, including the General Data Protection Regulation (GDPR) and the International Organization for Standardization (ISO) 27001 standard.

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Martech Series

DECEMBER 6, 2022

Spending on GDPR fines related to communication security and compliance risks rose 570% from $179M in 2020 to $1.2B in 2021, according to DLA Piper’s GDPR fines and data breach survey. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact.

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TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March. .” But, years on, the CMA is still waiting for the U.K.

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Martech Series

SEPTEMBER 13, 2022

Jumio is proud to have previously achieved ISO/IEC 27001:2013 and PCI DSS certifications, and has also maintained SOC2 Type 2 certification for Jumio Transaction Monitoring since 2020. Marketing Technology News: FullThrottle Announces Hire of Spencer Janis as Vice President of Enterprise Partnerships.

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Single Grain

NOVEMBER 3, 2020

For most SaaS companies, the reasons to start content marketing are beyond compelling. For instance: On average, content marketing costs 62% less than traditional marketing, yet generates around 3x more leads. SaaS companies that use content marketing see 30% higher growth rates and 5-10% higher retention rates.

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InMobi

FEBRUARY 5, 2020

What about 2020? New laws and privacy initiatives like GDPR and CCPA are making everyone think twice both about their own data collection methods and how they’re sharing data, if at all. These laws will likely end up strengthening the position that current leaders have in the market.

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Single Grain

JULY 21, 2021

Every Google Ads campaign you have ever run had the same targeting options that you, the marketer, defined. The publication of the General Data Protection Regulation ( GDPR ) has forced online businesses to adopt more robust data privacy policies, Google being no exception. Book My Free Google Ads Consultation.

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TechCrunch Ads

JUNE 22, 2022

We welcome that TikTok has committed to improve the transparency of marketing on their platform but the impact of such commitments on consumers remains highly uncertain. This is because the (GDPR Article 60) review stage can take several months to play through. Both those probes remain ongoing.

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Martech

OCTOBER 29, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and we’re talking about Facebook yet again. But does this also mean that the metaverse will get a boost as the next big marketing channel? Chris Wood, Editor. Read more here.

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Martech

NOVEMBER 5, 2021

Predictive Audiences were first offered as an add-on in 2020 including filters like Lookalike of Program Members, Likelihood to Register, Likelihood to Attend, and Likelihood to Unsubscribe. MOPs Rundown is presented through a partnership between MarTech and Perkuto , a marketing operations consultancy. Why does it matter?

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Martech Series

JULY 1, 2022

With increased scrutiny from governments into tech companies’ management of users’ data, and the consequent reactions from the top brands like Google, Apple, and others, it is crucial for SaaS companies to adjust their marketing strategies. The term, zero-party data, was coined by Forrester in 2020. Benefits of zero-party data.

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Martech

SEPTEMBER 29, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, there are still many hours of MarTech talks I haven’t seen yet from our recent conference ( free registration here ). But isn’t it great that it’s there? ” Read more here.

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Single Grain

NOVEMBER 24, 2020

These days, marketing compliance is a constant battle for companies. The trouble is that with so much digital content being produced every day, it can be challenging for the marketing team to ensure that all marketing collateral meets the legal and regulatory standards set by internal and external bodies.

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Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Why do marketers need identity resolution platforms? What identity resolution platforms do.

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Martech

SEPTEMBER 27, 2021

” NYC & Co became a marketing organization to encourage residents to undertake appropriate activities around the city and support local institutions. ” Operational and marketing intelligence. There’s the marketing intelligence side, and then there’s the operational intelligence side. ” Near manages some 1.6

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Basis

NOVEMBER 8, 2023

86% of people in the US say data privacy is a growing concern for them, and with consumers demanding more control over their online footprint, legislators have stepped in, enacting privacy regulations such as GDPR, CCPA, and CPRA. The demise of third-party cookies stems from concerns over consumer privacy and data protection.

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VideoWeek

SEPTEMBER 9, 2022

IAB Europe vs GDPR to be Heard at Europe’s Highest Court. A European court has dismissed IAB Europe’s appeal against the landmark EU ruling that its Transparency and Consent Framework (TCF) violates GDPR. It is too important to be left in the hands of a free market.”. The Week in Tech. Snapchat Aims to Snap Up Millennial Users.

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Martech

JUNE 3, 2024

This means marketers will soon have to comply with the regulations in 17 different states. That’s 17 slightly different headaches for marketers to deal with. The post The marketer’s guide to state data privacy laws appeared first on MarTech. Five are already in effect, 12 more will come online by October of next year.

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MediaFuse

JUNE 6, 2019

Rising Trends in Programmatic Digital Marketing. It wasn’t, however, until late 2017 when marketers noticed its growth and new potential. This year you should be staying on your toes as new trends are constantly emerging and the old ones are strengthening their position in digital marketing. In-Housing. In-App Advertising.

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Clearcode

JANUARY 26, 2023

Safari and Firefox Turn off Support for Third-Party Cookies The European Union’s General Data Protection Regulation (GDPR) What Information Can Be Stored in a Cookie? In January 2020, Google Chrome announced that it too would be shutting off support for third-party cookies in the next few years. How Are Third-Party Cookies Created?

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MNTN

SEPTEMBER 4, 2023

But their necessity doesn’t mean they don’t still create challenges for marketing teams worldwide. Many organizations have already become accustomed to using this data in their marketing strategies; there’s so much of it that its availability has changed precision targeting and personalization forever.

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Digiday

FEBRUARY 8, 2023

“Globally, the application of policy [varies] by country, by continent, by region, by marketer.” Meanwhile, Europe’s General Data Protection Regulation (GDPR) continues to crack down on privacy violations. On top of that, firms still have to comply with ongoing GDPR and California Consumer Privacy Act protections. “We

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