AdExchanger

JULY 21, 2022

Jessica JacobsGlobal Director of Partnerships and Growth“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Google launched Google Analytics 4 (GA4) back in October 2020 to unify digital web.

Media 119

Media GDPR 119

Digiday

JANUARY 4, 2023

In the first edition of the Media Briefing in 2023, Digiday’s media team looked ahead to the predominant opportunities and challenges that are expected to drive our coverage this year. Media execs’ top trends for 2023. The podcast boom is over, Vox Media bans fossil fuel ads and more. 3 Qs with the L.A.

Media 76

Media Conversion Ad Inventory GDPR 76

InMobi

MARCH 2, 2020

In 2020, there are lots of marketing challenges facing everyone from the biggest marketing teams all the way down to small businesses. Here’s how these issues will impact your marketing campaigns, and how you need to overcome potential challenges with your marketing strategy in 2020. NBC, who once again owns the U.S.

Marketing 52

Marketing Cookies GDPR Advertising 52

Martech

OCTOBER 21, 2021

businesses were forecast in 2020, according to BIA Advisory Services. During the first half of 2020, Google My Business recorded a 61% jump in consumer calls, from inquiries about open hours to arrangements for curbside pickups. website, social media, search ad), geography, demographics (i.e., age, gender, income) or intent.

Machine Learning 112

Machine Learning Marketing Conversion SEO 112

Digiday

FEBRUARY 19, 2023

In 2020, Arielle Garcia became the first-ever chief privacy officer at IPG’s UM Worldwide, reflective of media agencies readying for the likelihood of increased privacy regulations. Part of it is having our own central team – the first thing that we did here was we had a privacy champions network from GDPR,” she said. “We

Media 69

Media GDPR Conversion Agency 69

Digiday

FEBRUARY 8, 2023

Whether it is clean room technology or installing a privacy team, media agencies are faced with having to juggle emerging state regulations and expand their consumer protection efforts globally. Meanwhile, Europe’s General Data Protection Regulation (GDPR) continues to crack down on privacy violations. While the U.S.

Agency 69

Agency Media GDPR Pharmaceuticals 69

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. It’s the direct result of emerging consumer privacy laws like GDPR and CCPA. Why marketers should care.

Marketing 119

Marketing GDPR Cookies Education 119

Martech Series

DECEMBER 6, 2022

Spending on GDPR fines related to communication security and compliance risks rose 570% from $179M in 2020 to $1.2B in 2021, according to DLA Piper’s GDPR fines and data breach survey. Corporate data breaches alone topped $151M in 2021, according to the 2021 FBI Internet Crime Report.

Communications 89

Communications GDPR Conversion MarTech 89

TechCrunch Ads

MAY 26, 2022

Image Credits: CMA final report on online advertising and platforms market study, July 2020. Behavioral ad industry gets hard reform deadline after IAB’s TCF found to breach Europe’s GDPR. “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Martech

SEPTEMBER 22, 2021

social media feeds, product photos, barcodes), which may comprise up to 80% of all data by 2025, according to IDG. The European Union’s GDPR was implemented in May 2018 and impacts all U.S. Meanwhile, the California Consumer Privacy Act (CCPA) went into effect in January of 2020.

Marketing 135

Marketing Machine Learning Healthcare GDPR 135

VideoWeek

SEPTEMBER 9, 2022

The social media platform will replace the shopping page with a simplified, more generic shopping feature, known internally as Tab Lite. IAB Europe vs GDPR to be Heard at Europe’s Highest Court. The social media firm plans to grow the platform’s base to 450 million daily active users, from around 347 million. The Week in Tech.

GDPR 52

GDPR Media Audience Ad Tech 52

Martech

JULY 7, 2022

He described this archetype in 2020 as the “Operations Orchestrator — MAESTROS who design and manage the workflows, rules, reports, and tech stacks that run the marketing department. The orchestration responsibility multiplies when agency execution teams are delivering on individual tactics and media buys. Processing.Please wait.

Marketing 98

Marketing MarTech GDPR Agency 98

Basis

NOVEMBER 8, 2023

86% of people in the US say data privacy is a growing concern for them, and with consumers demanding more control over their online footprint, legislators have stepped in, enacting privacy regulations such as GDPR, CCPA, and CPRA. The demise of third-party cookies stems from concerns over consumer privacy and data protection.

Cookies 98

Cookies GDPR Audience Advertising 98

Martech Series

JULY 1, 2022

The term, zero-party data, was coined by Forrester in 2020. With the guidelines from GDPR, CCPA, CASL, and Google phasing out the third-party cookies support by 2023, companies will have a hard time collecting customers’ data. Social Media. What is Zero-party Data?

GDPR 82

GDPR Cookies MarTech Marketing 82

Clearcode

JANUARY 26, 2023

Safari and Firefox Turn off Support for Third-Party Cookies The European Union’s General Data Protection Regulation (GDPR) What Information Can Be Stored in a Cookie? In January 2020, Google Chrome announced that it too would be shutting off support for third-party cookies in the next few years. How Are Third-Party Cookies Created?

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

Basis

NOVEMBER 21, 2023

At the same time, social media platforms like Facebook, audio platforms like Spotify, and search platforms like Google each have different policies for how marketers can promote cannabis products. And on top of all that, cannabis marketers must comply with a growing matrix of consumer privacy regulations.

Marketing 89

Marketing Pop-Up GDPR Cookies 89

Martech

OCTOBER 29, 2021

In the age of GDPR and CCPA, you might think privacy and consent would be occupying the attention of email marketers. Following the massive changes in all kinds of behavior we saw in 2020, with record-breaking online shopping during the holiday season, we’re watching closely to see whether things level off in 2021. Chris Wood, Editor.

Account-Based Advertising 113

Account-Based Advertising MarTech GDPR Audience 113

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue. However, this is starting to change.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Martech

SEPTEMBER 28, 2021

Participating organizations can build, plan, activate and measure custom audience pools to either target or suppress customers across addressable media. Marketers with customers in the European Union have had to comply with GDPR since May 2018. Privacy compliance and data ownership.

Cookies 117

Cookies Mobile Ads GDPR Ad Tech 117

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), will be programmatic by 2020. 80% of businesses want chatbots by 2020.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), will be programmatic by 2020. 80% of businesses want chatbots by 2020.

Marketing 111

Marketing SEO Machine Learning Banner 111

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. 2018: The EU’s GDPR goes into force on May 25, 2018.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

MNTN

SEPTEMBER 4, 2023

The General Data Protection Regulation (GDPR) As the most commonly known data privacy law, the European Union’s GDPR is a comprehensive set of regulations designed to protect the privacy of EU citizens. This includes many businesses, including social media platforms. Much like the GDPR and EU citizens.)

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GDPR Cookies Pop-Up Audience 52

Digiday

DECEMBER 20, 2022

Digiday compiled a list of who’s been naughty and who’s been nice in this year’s digital media landscape, a list of pugnacious billionaires, privacy crusaders, sustainability advocates, and those that up-end orthodoxy. Who’s been naughty? A scenario that would (surely) result in thousands more looking for employment.

Ad Tech 69

Ad Tech Demand Side Platform Media GDPR 69

InMobi

OCTOBER 1, 2021

Between the expected deprecation of third-party cookies in Chrome by 2020 to Apple’s AppTrackingTransparency framework and legal guidelines like GDPR and CCPA, it’s becoming more difficult for advertisers to identify their best audiences online. ” Who will benefit from the new partnership?

GDPR 52

GDPR Cookies Conversion Audience 52

VideoWeek

AUGUST 26, 2022

DoubleVerify said the scheme is a variant of LeoTerra, an existing server-side ad insertion (SSAI)-based fraud scheme first identified in 2020. The study also revealed a lack of consumer confidence in the security of their online data, and inaction by media companies when it comes to managing forthcoming policy changes.

Brand Lift 98

Brand Lift Media Agency Electronics 98

Martech Series

FEBRUARY 2, 2023

Your website, mobile applications, social media, surveys, and marketing initiatives help in collecting customer data. For instance, the GDPR allows non-PII like cookies to be classified as personal data. Engagement on social media: views of native videos, shares of posts, comments on posts, etc. billion in 2020 to USD 10.3

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. Merging will combine their sell-side client lists, which the two say cover 2,000 blue-chip media companies, including eighty percent of the top 25 Comscore US publishers. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Automatad Inc.

JANUARY 31, 2022

The inability of IAB Europe being able to audit the TCF makes it unreliable and doesn’t assure that user data is not being collected without consent, making it a potential GDPR violation. However, it has been dubbed as unreliable and a misleading gesture aimed at GDPR. . Privacy Updates. Google Topics API in Privacy Sandbox.

Cookies 52

Cookies GDPR Ad Tech Advertising 52

Ad Monsters

DECEMBER 28, 2023

Canada Online News Act In the summer of 2023, Canada passed the Online News Act , which requires dominant platforms to compensate news organizations when their content is made available in search results and social media. citizens — don’t fly under GDPR.

Cookies 64

Cookies GDPR Banner Retail 64

Automatad Inc.

MARCH 17, 2022

Advertisers put a hold on their campaigns and reduced their ad spends during 2020. With the upsurge in digital media consumption during the pandemic, advertisers increased their ad spending on digital channels, a trend that has been years in the making. . – Sam Tomlinson, Marketing & Media lead, PwC, UK. Unified ID 2.0

Advertising 52

Advertising GDPR Cookies Pop-Up 52

Single Grain

NOVEMBER 3, 2020

Dive Deeper : * How to Create a High-Performance Content Marketing Strategy in 2020. * There are numerous pain points involved in sending emails, including issues of deliverability, technical woes of verifying your domain, and GDPR compliance. 22 Brands with the Best Content Marketing Campaigns. B) Your Customers.

Marketing 98

Marketing SEO Education Audience 98

Single Grain

NOVEMBER 24, 2020

In fact, consumers cite brand transparency and authenticity on social media as an essential purchase motivator that impacts their decision – and marketing compliance ensures that they get exactly what they are looking for. Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018.

Marketing 64

Marketing GDPR Shipping Fashion 64

Automatad Inc.

MARCH 2, 2022

The ad industry is divided into two sides, as Belgian Data Protection Authority rules that IAB Europe’s Transparency and Consent Framework violates GDPR on multiple levels. On February 2, the Belgian authorities ruled that IAB Europe’s Transparency and Consent Framework (TCF) violates the GDPR on multiple levels. Moments That Matter.

Retail 52

Retail Advertising Machine Learning Cookies 52

Lemonads

NOVEMBER 22, 2020

Mobile Content By the Numbers Even before the start of 2020, the global phone industry had reported the worst decline in their worldwide shipments, which led many affiliates to believe that the industry had finally hit its peak. In 2020, it’s estimated that 6.95 billion people used mobile devices on a regular basis.

Affiliates 52

Affiliates Entertainment Conversion Conversion Rate 52

TechCrunch Ads

JUNE 24, 2022

Media attention to the TrustPid trial in Germany was quickly followed by an announcement by the country’s federal data protection authority, the BfDI — presumably getting a lot of alarmed inbound from citizens of the famously privacy-loving country at that point — admitting that the project was presented to it in 2021.

Ad Targeting 107

Ad Targeting Pop-Up Cookies GDPR 107

MediaFuse

JUNE 6, 2019

AI influences the media-related decisions as it provides very accurate and detailed data directly impacting the effectiveness of marketing efforts. According to eMarketer by 2020 more than $65 billion will be spent on programmatic digital display advertising. GDPR and ePrivacy.

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Marketing CPC CPA CPM 52