Automatad Inc.

MARCH 17, 2022

Advertisers put a hold on their campaigns and reduced their ad spends during 2020. Owing to the rapidly increasing attention towards user privacy, publishers are coming up with different strategies to build their first-party data repositories by focussing on data gathered from email lists, social media content marketing, and other methods.

Advertising 52

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Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 84

Header Bidding Fill rate Ad Server Audience 84

Automatad Inc.

MARCH 2, 2022

The ad industry is divided into two sides, as Belgian Data Protection Authority rules that IAB Europe’s Transparency and Consent Framework violates GDPR on multiple levels. Today, 30% of all ad opportunities are ID-less and are projected to go up to 75% by 2024. . It’s up to everyone else to act responsibly.” .

Retail 52

Retail Advertising Machine Learning Cookies 52

VideoWeek

APRIL 28, 2023

The JIC was set up by Comcast-NBCUniversal, Paramount Global, Fox, Warner Bros. Some of the changes relate to the action plan submitted in response to the Belgian Data Protection Authority’s ruling that the TCF violates GDPR. Meta stock was up 11 percent following the results. The company said streaming hours were up by 4.2

Agency 52

Agency Ad Exchange Audience Non-Profit 52

Smart-Hub

DECEMBER 22, 2023

The market goes up because more and more people are interested in a data-driven marketing. This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. The AdTech market is projected to grow from 579.4 billion USD in 2023 to 1,496.2

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Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” Basic communication.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” Basic communication.

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Marketing SEO Machine Learning Banner 111

Single Grain

JUNE 5, 2023

from 2020 to 2027. Statista ) The American pay-per-performance value makes up 24.4% Forbes ) Mobile commerce will make up 6% of this figure. from 2020 to 2027. Statista ) The American pay-per-performance value makes up 24.4% Forbes ) Mobile commerce will make up 6% of this figure. from 2020 to 2027.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Digiday

JUNE 8, 2022

But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How the data stacks up. Verizon Media launched ConnectID in December 2020. 10 alternative ID options. Yahoo owns ConnectID. What does it do?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Adtelligent

OCTOBER 6, 2021

billion in 2020. Simple integration of DMP with different DSPs opens up access to new sources of revenue for publishers by offering their segmented audiences intel to multiple platforms. DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. to reach $14.2 Out-stream.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

DECEMBER 6, 2019

UPDATED FOR 2020! Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. And why wouldn’t they be? Get A Free Consultation. 1 ) Artificial Intelligence.

Marketing 145

Marketing SEO Conversion Audience 145

VideoWeek

SEPTEMBER 9, 2022

IAB Europe vs GDPR to be Heard at Europe’s Highest Court. A European court has dismissed IAB Europe’s appeal against the landmark EU ruling that its Transparency and Consent Framework (TCF) violates GDPR. Snapchat Aims to Snap Up Millennial Users. Spend on UK Production Up for Broadcasters, Down for Streamers.

GDPR 52

GDPR Media Audience Ad Tech 52

VideoWeek

OCTOBER 14, 2022

The streamer is signed up to BARB’s measurement service in the UK, as VideoWeek reported. The EU’s competition enforcer is lining up an antitrust fine for Google over anticompetitive practices in its ad tech business, which could be its fourth EU fine in excess of €1 billion, Reuters reported this week.

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Ad Tech Agency Fashion Media 52

Basis

FEBRUARY 21, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. What’s the latest, and how will it impact advertising and marketing professionals?

Advertising 70

Advertising Marketing Pop-Up Cookies 70

Basis

JULY 11, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. What’s the latest, and how will it impact advertising and marketing professionals?

Advertising 40

Advertising Marketing Pop-Up Cookies 40