Basis

MAY 9, 2022

A 2020 Salesforce study found that 66% of all buyers (including both B2B and B2C) expect companies to understand their unique needs and expectations, 52% expect offers to always be personalized, and 76% expect consistent interactions across departments. Geo-targeting campaigns. Geo-targeting campaigns.

Geo targeting 94

Geo targeting Advertising Machine Learning Audience 94

MNTN

JULY 13, 2022

As Forbes pointed out back in 2020, “The NFL is the most dominant property on TV, with 41 of the 50 most-watched telecasts in 2019, but cable subscribers continue to cut the cord, and the average NFL viewer is 52, according to Nielsen.” Geo-targeting is made easy within a channel already only available to that region.

Geo targeting 98

Geo targeting Audience Advertising Media 98

InMobi

JULY 13, 2016

Geo-Targeting More than half of the millennial population allows location data on their mobile phones. The younger generation is more receptive to geo-targeting than any other demographic as it provides more relevant and contextual offers at a specific instance. trillion, or 30% of total retail sales volume, by 2020.

Retail 52

Retail Geo targeting Communications Conversion 52

Digiday

OCTOBER 18, 2022

. “We’ve noticed a large shift to shorter-form video content in the last two years, particularly Instagram Reels and TikTok,” Holly Eagleson, Misfits Market’s vp of brand, said when asked about how the company’s marketing strategy shifted from 2020 to 2021.

Media 72

Media Marketing Food Geo targeting 72

Digiday

JULY 21, 2022

While there’s typically more focus on presidential elections, experts predict that advertising spend will be roughly the same in the 2022 midterm cycle as in the 2020 election, reaching nearly $9 billion. With thin margins in the U.S. Senate and House, every seat matters for how the next two years of President Joe Biden’s term will pan out.

Advertising 72

Advertising Geo targeting Audience Media 72

Kevel

APRIL 19, 2022

For reference, the PEW research group reports that from 1956-2020, newspaper advertising revenue surpassed circulation revenue every single year. And in 2020, digital advertising made up nearly 40% of that ad revenue. Geo-targeting : You can target brands/products based on the user’s location, like city or zipcode.

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

PrograMetrix

JULY 7, 2021

drastically increased, with multi-state operators (MSOs) closing out 2020 with record sales and revenue. Related: Report: Cannabis & CBD Digital Advertising Trends in 2020. Most cannabis brands need a trusted partner to manage the implementation of age group and geo targeting parameters in each digital ad campaign.

Advertising 52

Advertising Retargeting Geo targeting Retail 52