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In-display ads Social Ads Social media platforms collect a large amount of data from users to intensify their targeting capabilities. Programmatic socialadvertisements use this data to decide who will see their ads, the ad format, frequency caps, etc and this information helps advertisers optimize their ad spend.
Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% billion in 2020. Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options.
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