InMobi

MAY 3, 2021

With in-app header bidding being widely adopted by publishers across the globe in 2020, we are excited to kickstart the new quarter with InMobi’s integration with MoPub’s in-app bidding solution, Advanced Bidding. 

Header Bidding 52

Header Bidding Ad network Impressions Advertising 52

InMobi

DECEMBER 6, 2020

2020 Recap: Publishers See Big Gains with Ad Monetization, InMobi Exchange Grows 2X With over a trillion valid ad requests generated each quarter, InMobi Exchange grew by 200% between Q2 and Q3 in 2020. It circles back to mobile ad monetization reaching new heights over the course of 2020.

Header Bidding 52

Header Bidding Banner Pop-Up Mobile Ads 52

Digiday

FEBRUARY 27, 2025

Between 2020 to 2023, the number of bidstream requests between DSPs and SSPs has increased by 2.3 This surge, driven by the proliferation of SSPs, ad tech intermediaries and increased header bidding adoption, has created a complex supply chain rife with inefficiencies, impacting everyone from brands and agencies to DSPs and SSPs.

Header Bidding 47

Header Bidding Ad Tech Impressions Audience 47

Monetize More

OCTOBER 25, 2022

We’ve seen publishers get deductions of 30%-70% since 2020, and these were not spammy MFA (Made for AdSense) sites but high-quality websites which have been operating fine for years. 3- Use Header Bidding along with AdSense. Use header bidding to make sure that the highest bid wins, regardless of the source.

Header Bidding 52

Header Bidding Impressions Ad Inventory Machine Learning 52

Adtelligent

JUNE 9, 2021

Header Bidding Platform increases programmatic yield. According to the data gathered by Adtelligent, Header Bidding can provide an average up to 40% revenue boost from the programmatic web monetization. In 2020 its market share between the ages of 18 to 54 reached 26%. How does Adblock Bypass work.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

VideoWeek

JULY 27, 2022

Referencing 2020’s study into programmatic transparency by ISBA and PwC, which found that on average 15 percent of ad spend ends up in unknown hands, Thygesen said he is concerned about “its impact on marketer confidence in digital advertising” Those signed up to early trials said they see potential in confirming gross revenues.

Ad Tech 75

Ad Tech Header Bidding Media Communications 75

InMobi

OCTOBER 27, 2020

Here are a few variables to consider as we dive into November: Variable 1: Demand Affinity We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q4 2020. Our exchange grew by a whopping 90% in Q3 2020, compared to the previous year.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Adtelligent

OCTOBER 6, 2021

billion in 2020. Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers. By arranging multiple sources bidding on the same ad slot simultaneously, publishers can achieve better yields.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Automatad Inc.

JANUARY 17, 2022

An unsealed lawsuit against Google reveals how it manipulated ad auction prices through its Global Bernanke program and its collusion with Facebook to hurt header bidding. trillion in 2020. Salesforce and Adobe released a report stating U.S. consumers spent more than $200 billion in 2021’s holiday season.

GDPR 52

GDPR Header Bidding Non-Profit Media 52

Monetize More

JUNE 7, 2022

For starters, cookiepocalypse already arrived in 2020. Although some publishers should expect some hiccups in the status quo of operations as with every major industry change, these sky-is-falling cookiepocalypse predictions are doomsday cult prophecies at best, and clickbait at worst. The revenue on those platforms didn’t go to zero.

Cookies 52

Cookies Header Bidding Clickbait First-Party Cookies 52

InMobi

SEPTEMBER 14, 2021

In looking at the first half of 2021 compared to the same period in 2020, mobile programmatic ad spending rose 273%. In comparing numbers from the first half of 2021 to the same period in 2020, advertisers spent 450% more on native ads, 243% more on vertical video and 188% more on interstitials. Why is in-app bidding beneficial?

Header Bidding 52

Header Bidding Banner Fill rate Ad Exchange 52

Ad Monsters

MARCH 21, 2023

He started out thinking his wrapper would provide a backfill for our main ad company’s inventory, but we quickly started earning more with his header bidding auctions than we were making with them. Shine was launched in 2021, but started as an idea from a travel publisher in 2020, during the height of the pandemic.

Food 98

Food Header Bidding SEO Shipping 98

Paleo AdTech

MARCH 17, 2023

He worked in product management at DoubleClick, AppNexus and Nielsen – and was the CEO and co-founder of Beeswax, which was acquired by Comcast’s Freewheel division in 2020 for an undisclosed amount at a time when it had raised $28 million. From 2014-2020, Ari ran the buy-side platform Beeswax, which he founded.

Non-Profit 59

Non-Profit Header Bidding Ad Tech Ad network 59

Monetize More

JULY 18, 2022

Para começar, o cookiepocalypse já chegou em 2020, quando Safari, Firefox, e Edge começaram a bloquear cookies de terceiros por padrão. Por que o fim dos cookies de terceiros não eliminará a publicidade digital? A receita nessas plataformas não chegou a zero.

Cookies 52

Cookies Header Bidding Clickbait Ad Exchange 52

Monetize More

JULY 20, 2022

Para empezar, el cookiepocalipsis ya llegó en 2020, cuando Safari, Firefox y Edge comenzaron a bloquear las cookies de terceros de forma predeterminada. Por qué parece ser el fin de las cookies de terceros? Los ingresos en esas plataformas no han llegado a cero.

Cookies 52

Cookies Header Bidding 52

OpenX

OCTOBER 10, 2023

The economics shifted dramatically after the introduction of header bidding in 2013. Since 2020, we have evolved our integration with OpenX to now include contextual targeting capabilities within our search intent segments, and the ability to deliver campaigns across display, OLV and CTV.

Header Bidding 52

Header Bidding Audience Search Advertising Cookies 52

InMobi

MARCH 2, 2021

Benefits of First Price Programmatic Auctions for Publishers and Advertisers Second price auctions were more common in the in-app ecosystem, but SSPs are now moving to first price auctions, especially as in-app header bidding rises in popularity. Mobile web and desktop moved to first price auctions a while ago.

Advertising 52

Advertising Header Bidding CPM Ad Exchange 52

Paleo AdTech

DECEMBER 10, 2023

He worked in product management at DoubleClick, AppNexus and Nielsen – and was the CEO and co-founder of Beeswax, which was acquired by Comcast’s Freewheel division in 2020 for an undisclosed amount at a time when it had raised $28 million. From 2014-2020, Ari ran the buy-side platform Beeswax, which he founded.

Non-Profit 52

Non-Profit Header Bidding Ad Tech Ad network 52

InMobi

NOVEMBER 28, 2022

Effective from January 1, 2020 January 1, 2023 Consumer Rights Right to Know Right to Delete Right to Opt-out of Sale of Personal Information Right to Opt-in (for consumers under the age of 16 if applicable) Right to non-discriminatory treatment for exercising any rights Right to initiate a private cause of action for data breaches.

Non-Profit 52

Non-Profit Header Bidding Agency Advertising 52

InMobi

MAY 6, 2019

Over the next 9 months, there will be some challenges with DSPs fitting into header bidding tech for apps rather than connecting to a specific part of the waterfall.” “In We hope to see you next year at MAU 2020! In the Programmatic world, I will NEVER buy on Cost Per Install. There’s too much fraud. Did you miss MAU 2019?

Header Bidding 52

Header Bidding Demand Side Platform ROI Banner 52

Monetize More

JULY 14, 2022

Around November 2020, Google introduced full-screen ads for wider screens, enabling publishers to deliver vignettes on various devices and screens, including smartphones and desktops. Since MonetizeMore runs vignettes along with our PubGuru header bidding wrapper, most publishers get a 20% + session RPM uplift quickly.

Mobile Ads 52

Mobile Ads Header Bidding Banner Pop-Up 52

Admixer

APRIL 10, 2020

According to eMarketer, in 2020, more than 82% of U.S. Non-futuristic look for a programmatic market – what could be expected as the next effective model. Programmatic, called a few years ago as “the apex of advertising technologies,” is a rapidly growing market expanding 20% a year on average. display ads will be purchased using […].

Advertising 52

Advertising Header Bidding Marketing Ad Exchange 52

InMobi

APRIL 23, 2019

According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. On the plus side, there are more mediation companies entering the space and in-app header bidding is starting to show great results.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Automatad Inc.

NOVEMBER 20, 2023

When they switched from open auctions to preferred deals in the ratio of 70:30 to 30:70 from Q1 2019 to Q3 2020, they achieved an 80% increase in the viewability of preferred deal ads. By the end of 2020, preferred deals contributed 25% of their business revenue. They conduct real-time bidding using hybrid header bidding.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Digiday

JUNE 8, 2022

Verizon Media launched ConnectID in December 2020. Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Adoption : Neustar has run nearly 400 campaigns since Fabrick ID launched in July 2020. Yahoo owns ConnectID. What does it do?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Brid.tv

OCTOBER 17, 2022

However, the video completion rate for business videos of up to 10 minutes was slightly over 50% in 2020. The player should be optimized for VAST and VPAID ad tags and video header bidding. According to statistics , the average person watches almost 7 hours of videos a week. And that number gets lower the longer the video is.

Video Ads 52

Video Ads Header Bidding Pop-Up Ad network 52

VideoWeek

SEPTEMBER 13, 2024

There was also a lot of discussion of Google’s efforts to fight back against header bidding, which made it easier for rival supply-side platforms to compete with its own AdX exchange.

Food 52

Food Ad Tech Media Agency 52

Clearcode

APRIL 26, 2022

In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022. Then in 2020, Apple announced that it would be introducing new privacy changes to its mobile operating systems in an effort to increase user privacy for iOS, iPadOS and tvOS users. Lastly, we have the publisher’s waterfall.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Automatad Inc.

MARCH 8, 2022

Buyers can buy against these labels through their partnered DSPs using existing Prebid’s header bidding integrations for OpenRTB. Relationships between Google and publishers have been strained since the anti-competitive behavior lawsuit it faced in December 2020, and unsealed pages of the lawsuit have only worsened things.

Audience 52

Audience Header Bidding Cookies GDPR 52

VideoWeek

OCTOBER 25, 2024

The product bypasses classic header bidding using a cloud-based mediation layer to produce a latency-free solution, according to the company, enabling publishers to integrate with multiple SSPs without using significant processing power. The CEO left the post in 2020 and was replaced by Bob Chapek, but Iger returned in 2022.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

Monetize More

FEBRUARY 7, 2023

Distributed ID Systems Google’s Privacy Sandbox First party data Publisher Provided Identifiers (PPIDs) Contextual advertising User Identity Graphs Private ID Matching Fingerprinting Zero Party Data PubGuru Header Bidding 1. Pubguru Header Bidding utilizes the biggest ID systems in-market.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

PubGuru Header Bidding. Pubguru Header Bidding utilizes the biggest ID systems in-market. Pubguru Header Bidding. Third party cookie apocalypse already arrived in 2020 when Edge, Firefox and Safari started blocking third party cookies by default. Google’s Privacy Sandbox. First party data.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52

VideoWeek

JANUARY 31, 2025

In the new deal, Reach will continue to use Taboola’s products across its titles, and will also implement Taboola’s header bidding product, which the two say will power improved monetisation. million) in damages sought by prosecutors over its role in a bid rigging scandal relating to the 2021 Olympics.

Media 52

Media Healthcare Pharmaceuticals Audience 52