2020 Header Bidding Mobile Ads 
Smarty Ads
OCTOBER 13, 2021
According to eMarketer, mobile ad spend will outperform traditional media by 2020 and make 43% of all media spending. A lot of app developers and publishers are excited about the future, and there is a good reason for it. If this stat does not get you excited.
InMobi
DECEMBER 6, 2020
2020 Recap: Publishers See Big Gains with Ad Monetization, InMobi Exchange Grows 2X With over a trillion valid ad requests generated each quarter, InMobi Exchange grew by 200% between Q2 and Q3 in 2020. It circles back to mobile ad monetization reaching new heights over the course of 2020.
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Monetize More
JULY 14, 2022
Are Vignette Ads Intrusive? Around November 2020, Google introduced full-screen ads for wider screens, enabling publishers to deliver vignettes on various devices and screens, including smartphones and desktops. You should see a full-page ad. Open the domain. Right click > inspect. Enable device toggle. Conclusion.
InMobi
SEPTEMBER 14, 2021
How InMobi Works With App Publishers: The Latest Figures By the end of June 2021, over 23,000 apps were getting mobile ad demand through InMobi Exchange, with 80% of them having directly integrated the InMobi SDK. In looking at the first half of 2021 compared to the same period in 2020, mobile programmatic ad spending rose 273%.
InMobi
APRIL 23, 2019
Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. On the commercial side there is consolidation of ad networks and increasing server costs. On the monetization front, in-app advertising remains ascendant.
Clearcode
APRIL 26, 2022
In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.
Digiday
JUNE 8, 2022
Verizon Media launched ConnectID in December 2020. Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Adoption : Neustar has run nearly 400 campaigns since Fabrick ID launched in July 2020. Yahoo owns ConnectID. What does it do?
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