Single Grain

DECEMBER 23, 2019

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Now, here’s how video will affect PPC in 2020: Businesses will need to adapt to Google’s vertical video ads.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023. The study found that: Only $0.36

Marketing 116

Marketing Demand Side Platform Audience Impressions 116

Digital Remedy

FEBRUARY 19, 2025

Before 2020, there were three common methods for creating control groups in digital advertising: 1. Challenges: PSA ads are costly since impressions must be purchased. PSA ads prevent competitors from winning those impressions, which skews results in favor of the exposed group. External Noise : Uncontrollable variables (e.g.,

Control Group 66

Control Group A/B Testing Impressions Cookies 66

Martech Series

NOVEMBER 30, 2022

Cookieless targeting produced more impressions and reached more unique people, resulting in less saturation and frequency. Impressed with the results, CCB and its agencies have incorporated Lotame’s identity solution and high-quality data into the media mix, running additional video and display campaigns.

Viewability 80

Viewability Impressions Cookies MarTech 80

Single Grain

FEBRUARY 12, 2020

6 Customer Service Trends You Can't Ignore in 2020. Dive Deeper: The Power of Social Shopping on Instagram (and How to Sell More in 2020). That’s quite impressive, isn’t it? So here you go, the top six customer service trends that will make a difference in 2020. Book My Free Marketing Consultation. End quote.).

Machine Learning 98

Machine Learning Communications Media Retail 98

Single Grain

JANUARY 24, 2020

Dive Deeper: 9 Effective SEO Techniques to Drive Organic Traffic in 2020. Prepare Your 2020 SEO Reports in 8 Steps. Here are a few important SEO metrics you should include in your report: Links: Links remain an important ranking factor for 2020. The Best Way to Track Your Keyword Rankings: An SEO Expert’s Strategy for 2020.

SEO 90

SEO Conversion Rate Conversion Click Through Rate 90

Martech

SEPTEMBER 24, 2024

of total revenue, down from a high of 11% in 2020 and 9.1% It’s as if we regressed to the early 2000s when we were all about the number of eyeballs, list size and impressions. The average marketing budget is 7.7% What’s more troubling is what companies are spending their money on.

ROI 123

ROI MarTech Marketing Agency 123

AdExchanger

JANUARY 20, 2023

ISBA and PwC rang alarm bells in 2020 about the complexity of programmatic. But increased transparency is making it easier to track impressions from start to finish. Plus: YouTube Shorts The post The Big Story: Programmatic Purification appeared first on AdExchanger.

Impressions 105

Impressions 105

Martech

AUGUST 1, 2024

This is impressive, considering Chick-fil-A is only open six days a week compared to McDonald’s’s seven-day workweek. In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. million, compared to the Golden Arches’ $3.7

Marketing 130

Marketing Food Impressions Conversion 130

Martech

AUGUST 13, 2021

CTV impressions and share. Across the industry, overall CTV impressions are up 3X over Q2 2020. After closing 2020 at 35% share of ads, CTV actually rose to 40% in Q1. In terms of share, CTV maintains its lead over other video platforms, holding at 35%.

Impressions 129

Impressions Video Ads ROI Conversion 129

Digital Turbine

JUNE 22, 2022

While mobile app adoption increased impressively at the start of the pandemic in 2020, the metrics have started to show some readjustment in 2022. The growth rate is expected to remain low in the short- term since the market saw an abnormally high level in 2020 but is expected to bounce back again over the next four years.

Impressions 52

Impressions Marketing 52

Ad Colony

JUNE 22, 2022

While mobile app adoption increased impressively at the start of the pandemic in 2020, the metrics have started to show some readjustment in 2022. The growth rate is expected to remain low in the short- term since the market saw an abnormally high level in 2020 but is expected to bounce back again over the next four years.

Impressions 52

Impressions Marketing 52

Basis

MARCH 22, 2023

This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns.

Advertising 91

Advertising Impressions CPM Cookies 91

Basis

JANUARY 23, 2025

On the complex side, sentiments around brand diversity, equity, and inclusion (DEI) programs have fluctuated in recent years, from brands going all-in in 2020 to a recent string of reductions and cuts. However, at their core, they remain quite simple.

Agency 80

Agency Media Audience Marketing 80

Martech

DECEMBER 5, 2023

billion impressions between September 2022 and January 2023. It represented approximately 5 percent of web auctions in early 2020 and grew to nearly 30 percent of all web auctions by mid-2023. The data analyzed in the report is based on log-level data, a detailed record of everything about an impression.

Demand Side Platform 109

Demand Side Platform Viewability Impressions Ad Tech 109

Digiday

OCTOBER 16, 2023

More ad dollars are making their way to Black-owned publishers , as a result of agencies’ commitments to spend a percentage of their media budgets with Black-owned publishers after the media reckoning spurred by the murder of George Floyd in 2020.

Impressions 96

Impressions Agency Media Audience 96

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 In these auctions, advertisers compete with each other for the right to serve an ad impression to a particular user on a particular website or app. Ad impressions are served on different websites or apps connected to programmatic. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Ad Monsters

OCTOBER 5, 2024

Bidstream congestion occurs when the same ad impression opportunity is offered multiple times through different supply paths. Over this timeframe, we saw Google’s gross ad spend take off in 2021, with them dominating the market from 2020 to 2024. It leads to discrepancies, increased cost, and complexity in the bidding process.

Ad Tech 105

Ad Tech Impressions Ad Inventory Search Advertising 105

Digital Remedy

MAY 31, 2022

Prior to 2020, there were three common methods for creating control (or holdout) groups for marketing and advertising campaign analysis: 1. In 2020, a new method for creating a holdout emerged called ghost bidding, which allows media buyers to create a holdout by setting a cadence against individual line items or ad groups.

Control Group 98

Control Group Impressions A/B Testing Ad Space 98

Ad Monsters

JULY 14, 2022

billion in 2020 and is projected to increase to $17.9 This means we have little-to-no error rates in impression and click reporting where other services struggle for direct in-GAM reporting, or completely lose impression and click data. Year after year, newsletter advertising continues to increase in volume. billion by 2027 1.

Ad Ops 119

Ad Ops Ad Server Advertising Impressions 119

Single Grain

SEPTEMBER 8, 2020

For example, if you have a Guide to Search Engine Optimization for 2020, but it contains dated tactics such as keyword stuffing, not only would it be irrelevant in 2020, but that once-useful information is now actually harmful to the reader. . The Top Reviewed Red Shoes of 2020. What Is Click-Through Rate (CTR)?

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Digiday

OCTOBER 11, 2023

Last year, a number of Black-owned publishers said agencies’ commitments to spend a percentage of their media dollars with them after the murder of George Floyd and subsequent protests in 2020 had, in fact, led to increases in ad revenue and new advertisers.

Impressions 92

Impressions Agency Media Advertising 92

Chief Martech

APRIL 26, 2022

Surely the 2020 martech landscape with its 8,000 solutions was Peak Martech! There were 157 in 2019, 85 in 2020, and 166 in 2021. All those headlines naturally give the impression of massive consolidation. It’s impressive. You can register for free here. You might already be leaping to a conclusion. ” Perhaps.

MarTech 106

MarTech Impressions Marketing 106

Digiday

JANUARY 17, 2023

In early 2020, the duo produced a landmark report suggesting that less than half (49%) of all ad dollars spent using such technologies end up in publishers’ pockets, and also noted a 15% “ unknown delta ” within the supply chain. Key findings included: Match rates were 58% compared to 12% in 2020.

Impressions 69

Impressions Ad Server Ad Tech Media 69

Martech

OCTOBER 22, 2021

Engagement on Snap has been impressive, even in the months following peak U.S. lockdowns in the middle of 2020. This is perhaps the biggest evidence so far of the effect that iOS updates are having on the mobile advertising business, which is a significant marketing channel.

Impressions 109

Impressions MarTech Advertising Marketing 109

Martech

APRIL 21, 2023

Between January 2020 and May 2022, $115 million was spent on advertising on these sites. Global emissions per 1000 programmatic ad impressions are approximately 514.8 What can be done: Each ad impression travels through an “advertising life cycle,” which starts with the programmatic selection process and ends when the ad is delivered.

Impressions 106

Impressions MarTech Retail Advertising 106

Ad Monsters

DECEMBER 14, 2023

. ” For example, he said, “DSPs receive a filtered view of the available supply, encountering an excess of duplicated high-value impressions while remaining unaware of lower and medium value ones. This can streamline the process by encountering only one bid request for each available impression.

Cookies 111

Cookies Media Ad Tech Impressions 111

Digital Turbine

MAY 22, 2023

Advertising Execution From Q4 2020 to Q1 2023, Marriott Bonvoy has had 2x more impressions than Hilton, while running 2x more unique ad creatives and a heavier focus on social media. While still a long way to catch up to big players in the category, 64% of the app’s users are willing to recommend it to others.

Impressions 98

Impressions Media Advertising Marketing 98

Ad Monsters

DECEMBER 7, 2023

Market Made for Advertising Sites Account for 21% of Impressions Purchased Additionally, the study found that display ads account for 56% of media spend on MFA websites, and video accounts for 44%. It represented approximately 5 percent of web auctions in early 2020 and grew to nearly 30 percent of all web auctions by mid-2023.”

Marketing 111

Marketing Brand Lift CPM Viewability 111

Martech Series

JULY 18, 2022

Jun Group’s award-winning culture builds on the recognition from Great Places to Work in 2019 and 2020. The team at Jun Group assessed their company with impressive scores across justice, camaraderie and teamwork, with 96%, 90% and 90% respectively compared to an industry average of 88%.

Rich Media 92

Rich Media Impressions MarTech Advertising 92

PubMatic

OCTOBER 24, 2024

According to eMarketer , CTV political ad spending will grow sixfold this year compared to 2020, comprising 45% of all digital political ad spending. These collective efforts have opened access to over 250 unique publishers for political ads, generating an additional 3 trillion monthly ad requests for this election cycle compared to 2020.

Ad Tech 86

Ad Tech Machine Learning Impressions Media 86

Single Grain

APRIL 8, 2020

To analyze your Instagram account and find your top-performing posts, you can use Whatagraph’s Instagram Analytics Reporting tool: Whatagraph will go through your entire account and tell you which posts got the most impressions, likes, saves, comments, etc. 5 E-commerce Trends You Can’t Ignore in 2020. * 2 – Use Subtitles.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

Martech

JANUARY 13, 2022

New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. A brand’s website is often the first, and most lasting, impression customers will have of your organization.

SEO 144

SEO Marketing Education MarTech 144

More About Advertising

JULY 21, 2021

Three of the big ad holding companies have posted spectacular post-pandemic bouncebacks in the first half of 2021, in effect a free hit as Q2 2020 saw advertisers across the world slashing budgets. Even so the numbers look pretty impressive. Publicis is reporting a “full recovery with all KPIs exceeding 2019 levels.”

Impressions 64

Impressions Advertising Finance Media 64

Martech

JANUARY 18, 2022

I even suggested dusting off your 2020 marketing plan and updating it. Many companies had to file away the grand innovation plans they developed in 2020 and concentrate on getting through 2021. Who knows what’s next? Give them an opportunity to help you sell your plan inside your company. Review and update your KPIs.

Marketing 139

Marketing Agency Impressions MarTech 139

Ad Monsters

MAY 27, 2024

Also, the share of programmatic advertising in digital spending worldwide has increased since 2020. In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%. The numbers are $10-20 per thousand impressions for direct ads and $1-5 for programmatic ads.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Digiday

SEPTEMBER 30, 2022

“We are anticipating growth in ad-supported CTV impressions for obvious reasons: Netflix and Disney+ enter the marketplace in Q4,” said Kelly Metz, managing director of advanced TV at Omnicom Media Group. However, some other areas are growing at a slower rate when compared to the height of the pandemic in 2020 and 2021.

Manufacturing 71

Manufacturing Education Impressions Media 71