Single Grain

DECEMBER 23, 2019

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Now, here’s how video will affect PPC in 2020: Businesses will need to adapt to Google’s vertical video ads.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

DECEMBER 31, 2019

5 E-commerce Trends You Can't Ignore in 2020. According to Gartner , 100 million shoppers will use AR online and in-store by 2020. trillion by 2020 , now’s the perfect time to cash in on this opportunity. Take users through your brand narrative in first-person for a lasting impression. AR and VR experiences in e-commerce.

SEO 102

SEO Conversion Audience Retail 102

Single Grain

MARCH 16, 2020

Last year pushed us to completely new-era advertising transformations and new advertising trends that entail big changes in the customer experience and that will be evident long after 2020. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation .

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

JUNE 26, 2020

This post on effective SEO techniques has been refreshed for 2020. In this post, we’ve broken down the best SEO techniques for 2020 to help you retain and increase your organic search presence — covering both basic and advanced SEO techniques. Here are 10 SEO methods that will help your site dominate the SERPs in 2020.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! GET IT NOW What Our 2020 Mobile Video Advertising Trends Report is All About If a picture is worth a thousand words, then what is a video worth? mobile phones).

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

DECEMBER 13, 2019

Does it all fall off a cliff in 2020? Continued Growth and Maturation of In-App Advertising It’s hardly surprising to say that in-app advertising is likely to grow in 2020. But how will mobile in-app advertising change and evolve in 2020? This one-two standing will very likely remain in place in 2020. Answer: likely not.

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

SEPTEMBER 10, 2017

On the 22nd of August, the brightest marketing minds across Indonesia came together under one roof at Impressions 2017, InMobi’s flagship mobile advertising conference, held in Jakarta, Indonesia. The day-long event saw CXOs, agency heads, marketers and technology experts discuss and reimagine the future of a mobile-first Indonesia, 2020.

Impressions 52

Impressions Mobile Ads Conversion Audience 52

Single Grain

FEBRUARY 12, 2020

6 Customer Service Trends You Can't Ignore in 2020. Dive Deeper: The Power of Social Shopping on Instagram (and How to Sell More in 2020). That’s quite impressive, isn’t it? So here you go, the top six customer service trends that will make a difference in 2020. Book My Free Marketing Consultation. End quote.).

Machine Learning 98

Machine Learning Communications Media Retail 98

Lemonads

MARCH 25, 2020

You can create a lasting impression on prospective customers. Here are the most famous events to attend in 2020: Affiliate Summit West Las Vegas, 27 Jan - 29 Jan 2020 Source : [link] What is the best way to start the upcoming year? And of course, lemonads was present at the Affiliate Summit West 2020.

Affiliates 52

Affiliates Marketing Education SEO 52

Single Grain

SEPTEMBER 15, 2020

This post was updated September 2020. Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020.

SEO 52

SEO Impressions Real Estate Click Through Rate 52

PubMatic

OCTOBER 24, 2024

According to eMarketer , CTV political ad spending will grow sixfold this year compared to 2020, comprising 45% of all digital political ad spending. These collective efforts have opened access to over 250 unique publishers for political ads, generating an additional 3 trillion monthly ad requests for this election cycle compared to 2020.

Ad Tech 86

Ad Tech Machine Learning Impressions Media 86

Single Grain

JANUARY 24, 2020

Dive Deeper: 9 Effective SEO Techniques to Drive Organic Traffic in 2020. Prepare Your 2020 SEO Reports in 8 Steps. Here are a few important SEO metrics you should include in your report: Links: Links remain an important ranking factor for 2020. The Best Way to Track Your Keyword Rankings: An SEO Expert’s Strategy for 2020.

SEO 90

SEO Conversion Rate Conversion Click Through Rate 90

Ad Monsters

OCTOBER 5, 2024

Bidstream congestion occurs when the same ad impression opportunity is offered multiple times through different supply paths. Over this timeframe, we saw Google’s gross ad spend take off in 2021, with them dominating the market from 2020 to 2024. It leads to discrepancies, increased cost, and complexity in the bidding process.

Ad Tech 104

Ad Tech Impressions Ad Inventory Search Advertising 104

AdExchanger

JANUARY 20, 2023

ISBA and PwC rang alarm bells in 2020 about the complexity of programmatic. But increased transparency is making it easier to track impressions from start to finish. Plus: YouTube Shorts The post The Big Story: Programmatic Purification appeared first on AdExchanger.

Impressions 89

Impressions 89

Basis

MARCH 22, 2023

This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns.

Advertising 79

Advertising Impressions CPM Cookies 79

Digiday

JANUARY 17, 2023

In early 2020, the duo produced a landmark report suggesting that less than half (49%) of all ad dollars spent using such technologies end up in publishers’ pockets, and also noted a 15% “ unknown delta ” within the supply chain. Key findings included: Match rates were 58% compared to 12% in 2020.

Impressions 68

Impressions Ad Server Ad Tech Media 68

Digiday

OCTOBER 16, 2023

More ad dollars are making their way to Black-owned publishers , as a result of agencies’ commitments to spend a percentage of their media budgets with Black-owned publishers after the media reckoning spurred by the murder of George Floyd in 2020.

Impressions 92

Impressions Agency Media Audience 92

Martech

DECEMBER 5, 2023

billion impressions between September 2022 and January 2023. It represented approximately 5 percent of web auctions in early 2020 and grew to nearly 30 percent of all web auctions by mid-2023. The data analyzed in the report is based on log-level data, a detailed record of everything about an impression.

Demand Side Platform 94

Demand Side Platform Viewability Impressions Ad Tech 94

Digiday

OCTOBER 11, 2023

Last year, a number of Black-owned publishers said agencies’ commitments to spend a percentage of their media dollars with them after the murder of George Floyd and subsequent protests in 2020 had, in fact, led to increases in ad revenue and new advertisers.

Impressions 88

Impressions Agency Media Advertising 88

More About Advertising

JUNE 26, 2022

Jigsaw restructured after a CVA in 2020, closing some stores. Jigsaw digital director Raine Peake says: “We were impressed with Croud’s experience in the retail fashion and luxury. Croud kicks off in July to widen Jigsaw’s audience on platforms including Pinterest and TikTok.

Fashion 59

Fashion Marketing Retail Impressions 59

Digital Remedy

MAY 31, 2022

Prior to 2020, there were three common methods for creating control (or holdout) groups for marketing and advertising campaign analysis: 1. In 2020, a new method for creating a holdout emerged called ghost bidding, which allows media buyers to create a holdout by setting a cadence against individual line items or ad groups.

Control Group 98

Control Group Impressions A/B Testing Ad Space 98

Martech

AUGUST 13, 2021

CTV impressions and share. Across the industry, overall CTV impressions are up 3X over Q2 2020. After closing 2020 at 35% share of ads, CTV actually rose to 40% in Q1. In terms of share, CTV maintains its lead over other video platforms, holding at 35%.

Impressions 126

Impressions Video Ads ROI Conversion 126

Ad Monsters

DECEMBER 14, 2023

. ” For example, he said, “DSPs receive a filtered view of the available supply, encountering an excess of duplicated high-value impressions while remaining unaware of lower and medium value ones. This can streamline the process by encountering only one bid request for each available impression.

Cookies 111

Cookies Media Ad Tech Impressions 111

More About Advertising

JULY 21, 2021

Three of the big ad holding companies have posted spectacular post-pandemic bouncebacks in the first half of 2021, in effect a free hit as Q2 2020 saw advertisers across the world slashing budgets. Even so the numbers look pretty impressive. Publicis is reporting a “full recovery with all KPIs exceeding 2019 levels.”

Impressions 64

Impressions Advertising Finance Media 64

Digital Turbine

MAY 22, 2023

Advertising Execution From Q4 2020 to Q1 2023, Marriott Bonvoy has had 2x more impressions than Hilton, while running 2x more unique ad creatives and a heavier focus on social media. While still a long way to catch up to big players in the category, 64% of the app’s users are willing to recommend it to others.

Impressions 98

Impressions Media Advertising Marketing 98

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 In these auctions, advertisers compete with each other for the right to serve an ad impression to a particular user on a particular website or app. Ad impressions are served on different websites or apps connected to programmatic. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Ad Monsters

DECEMBER 7, 2023

Market Made for Advertising Sites Account for 21% of Impressions Purchased Additionally, the study found that display ads account for 56% of media spend on MFA websites, and video accounts for 44%. It represented approximately 5 percent of web auctions in early 2020 and grew to nearly 30 percent of all web auctions by mid-2023.”

Marketing 111

Marketing Brand Lift CPM Viewability 111

Digiday

SEPTEMBER 30, 2022

“We are anticipating growth in ad-supported CTV impressions for obvious reasons: Netflix and Disney+ enter the marketplace in Q4,” said Kelly Metz, managing director of advanced TV at Omnicom Media Group. However, some other areas are growing at a slower rate when compared to the height of the pandemic in 2020 and 2021.

Manufacturing 69

Manufacturing Education Impressions Media 69

Martech Series

JULY 18, 2022

Jun Group’s award-winning culture builds on the recognition from Great Places to Work in 2019 and 2020. The team at Jun Group assessed their company with impressive scores across justice, camaraderie and teamwork, with 96%, 90% and 90% respectively compared to an industry average of 88%.

Rich Media 92

Rich Media Impressions MarTech Media 92

Ad Monsters

JULY 14, 2022

billion in 2020 and is projected to increase to $17.9 This means we have little-to-no error rates in impression and click reporting where other services struggle for direct in-GAM reporting, or completely lose impression and click data. Year after year, newsletter advertising continues to increase in volume. billion by 2027 1.

Ad Ops 119

Ad Ops Ad Server Advertising Impressions 119

Ad Monsters

MAY 27, 2024

Also, the share of programmatic advertising in digital spending worldwide has increased since 2020. In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%. The numbers are $10-20 per thousand impressions for direct ads and $1-5 for programmatic ads.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Martech

APRIL 21, 2023

Between January 2020 and May 2022, $115 million was spent on advertising on these sites. Global emissions per 1000 programmatic ad impressions are approximately 514.8 What can be done: Each ad impression travels through an “advertising life cycle,” which starts with the programmatic selection process and ends when the ad is delivered.

Impressions 87

Impressions MarTech Retail Advertising 87

Paleo AdTech

DECEMBER 10, 2023

Since March, 2020, Dave has been Global President of Deputy , a workforce management software company based in the Bay Area he calls home. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Chief Martech

APRIL 26, 2022

Surely the 2020 martech landscape with its 8,000 solutions was Peak Martech! There were 157 in 2019, 85 in 2020, and 166 in 2021. All those headlines naturally give the impression of massive consolidation. It’s impressive. You can register for free here. You might already be leaping to a conclusion. ” Perhaps.

MarTech 105

MarTech Impressions Marketing 105

Digiday

APRIL 1, 2024

It’s a step toward making that seismic, yet cryptic, announcement from way back in 2020 a reality. This split lets ad execs compare the prices of ad impressions bought via the Privacy Sandbox with those acquired through traditional third-party cookies. Continue reading this article on digiday.com.

Cookies 67

Cookies Impressions Media Marketing 67

Martech Series

JUNE 24, 2022

Barracuda CloudGen WAN impressed the judges as it enables organizations to automatically build a secure cloud-based network by leveraging the Microsoft global network. Barracuda previously won this award, which recognizes outstanding email security solutions and services, in 2020.

Machine Learning 82

Machine Learning Ad Tech Impressions MarTech 82

InMobi

JULY 28, 2021

This allows publishers to identify and earn the highest value for each impression. In-app bidding allows publishers to maximize monetization results by increasing the competition for each impression at scale, as multiple buyers bid in real time. In 2020, video ads accounted for 23% of the total ad spending on InMobi.

Fill rate 52

Fill rate Ad Server Video Ads Impressions 52