MNTN

MARCH 31, 2023

The study found that programmatic ad impressions and spend on Connected TV devices increased by over 60% from 2020 to 2022. Connected TV was a key driver for video’s popularity, with CTV programmatic ad spend growing from 19% of total budgets in 2020 to 30% in 2022.

Retail 98

Retail Video Ads Impressions Social Advertising 98

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

ROI 122

ROI MarTech Marketing Agency 122

Single Grain

DECEMBER 31, 2019

Book My Free Marketing Consultation. 5 E-commerce Trends You Can't Ignore in 2020. Keep in mind that the traditional sales funnel has been replaced by the consumer engagement engine, one of the newest trends in digital marketing : Shoppable Posts. Why Is Instagram Hiding Likes (& What This Means for Social Media Marketers).

SEO 102

SEO Conversion Audience Retail 102

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience). trillion by 2030.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Digital Remedy

FEBRUARY 19, 2025

In Part 1 of our Intro to Incrementality series , we covered the basics of how incrementality analysis helps marketers uncover the true impact of their advertising by comparing two groups: Exposed Group those who saw ads. Before 2020, there were three common methods for creating control groups in digital advertising: 1.

Control Group 66

Control Group A/B Testing Impressions Cookies 66

Martech Series

NOVEMBER 30, 2022

CCB, together with its digital media agency Havas and the strategic support of Clictag Digital, sought future-ready solutions to preserve and extend its data-driven marketing across all browsers for its “Soy empresario” video campaign. Marketing Technology News: REAL Messenger Welcomes New Chief Data Officer Kamal Shaik.

Viewability 80

Viewability Impressions Cookies MarTech 80

Martech

JANUARY 13, 2022

New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. A brand’s website is often the first, and most lasting, impression customers will have of your organization. SEO platforms help marketers draw more insights from their work.

SEO 144

SEO Marketing Education MarTech 144

Martech

JANUARY 18, 2022

I even suggested dusting off your 2020 marketing plan and updating it. Many companies had to file away the grand innovation plans they developed in 2020 and concentrate on getting through 2021. Who knows what’s next? But first, let me caution you with an anecdote from my own work life. ” he asked. .

Marketing 138

Marketing Agency Impressions MarTech 138

Basis

JANUARY 23, 2025

On the complex side, sentiments around brand diversity, equity, and inclusion (DEI) programs have fluctuated in recent years, from brands going all-in in 2020 to a recent string of reductions and cuts. However, at their core, they remain quite simple.

Agency 96

Agency Media Audience Marketing 96

Single Grain

FEBRUARY 12, 2020

Book My Free Marketing Consultation. 6 Customer Service Trends You Can't Ignore in 2020. Dive Deeper: The Power of Social Shopping on Instagram (and How to Sell More in 2020). Dive Deeper: The Effects of Natural Language Processing (NLP) on Digital Marketing. Book My Free Marketing Consultation.

Machine Learning 98

Machine Learning Communications Media Retail 98

Ad Monsters

DECEMBER 7, 2023

Market Made for Advertising Sites Account for 21% of Impressions Purchased Additionally, the study found that display ads account for 56% of media spend on MFA websites, and video accounts for 44%. Private Deals are Not Exempt from MFA Spending For many marketers, private deals and curated marketplaces are a safe haven from MFA sites.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Single Grain

JANUARY 24, 2020

A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. It is important to show your clients that your SEO efforts are working and, therefore, is worth the hard-earned cash they're shelling out to your SEO or digital marketing agency.

SEO 90

SEO Conversion Rate Conversion Click Through Rate 90

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. billion in 2020 to $14.9 Email growth continues to chug along because it delivers consistent and impressive results. Email growth continues to chug along because it delivers consistent and impressive results. over that period.

Marketing 140

Marketing Machine Learning Communications ROI 140

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing 141

Marketing Audience Media ROI 141

Martech

AUGUST 16, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Marketing Operations professionals, Because we’re trying to speak to both of you, but we know you’re each hardwired a little differently. But you know what we mean.).

Marketing 106

Marketing MarTech Impressions Agency 106

Martech Series

NOVEMBER 18, 2022

Once the piece is ready, a team’s content marketers have to do the next part of the job. As the digital world is expanding, there is no denying that Artificial Intelligence or AI is changing the game for content marketing. This gives content marketers information they may use to construct their content strategies and articles.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Martech

FEBRUARY 10, 2022

“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We We believe marketing technology can help improve those digital experiences – helping your brand grow and increase revenue.”. Use marketing technology to help build customer trust.

Marketing 110

Marketing MarTech Impressions Communications 110

Martech

AUGUST 13, 2021

But from an advertising perspective, marketers should look at the CTV share in relation to other digital channels. Extreme Reach, as a global ad platform for all forms of TV and streaming video, shows that CTV is holding steady in their latest Video Benchmarks report , as marketing dollars rebound from the pandemic. Why we care.

Video Ads 127

Video Ads Impressions ROI Conversion 127

Single Grain

JULY 7, 2020

Now, I understand that you might love more traditional marketing tools, like subscription forms, email marketing services, landing page builders, and specific social media tools. For every marketer. Marketers who use video grow revenue 49% faster than those who don't. So what's the benefit for marketers?

Marketing 122

Marketing Audience Media Impressions 122

Single Grain

MAY 27, 2021

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 Why Should You Focus on Social Media Marketing? Reduced marketing costs.

Media 145

Media Machine Learning Marketing ROI 145

Chief Martech

JUNE 13, 2022

Half of martech and marketing ops professionals received a promotion in the past year. But still, that’s impressive, and speaks to the incredible growth and demand for talent in this field. But still, that’s impressive, and speaks to the incredible growth and demand for talent in this field.

MarTech 124

MarTech Marketing Impressions Audience 124

Basis

MARCH 22, 2023

This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.

Advertising 98

Advertising Impressions CPM Cookies 98

Martech Series

JUNE 29, 2022

Partnership allows brand marketers direct access to the TikTok Creator Marketplace, including first-party data and analytics for seamless end-to-end management and measurement within the Mavrck platform. Marketing Technology News: Cavai Appoints Mats Persson as CEO. And brands have taken notice.

Marketing 88

Marketing MarTech Impressions Communications 88

Single Grain

MARCH 4, 2020

Social media is one of the best ways to market your business. Getting started with social media marketing is not that difficult. What Is Social Media Marketing? Social media marketing refers to the use of social media channels to build a brand, drive website traffic and promote products or services. There are 3.5

Media 66

Media Marketing Audience ROI 66

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation. 1) SEMrush.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 111

Marketing SEO Machine Learning Banner 111

Martech Series

SEPTEMBER 22, 2022

Multichannel Marketing Hubs Market Impact and Opportunities During Coronavirus Lockdown and Forecast Assessment 2030. Global Multichannel Marketing Hubs Market Research Report 2022 published by Market.Biz Including the latest industry research and analysis data and future trends in the industry.

Marketing 90

Marketing Manufacturing MarTech Impressions 90

Martech

OCTOBER 18, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” More than just marketing? The announcement at Opticon last week of Optimizely One, a holistic (again) OS for marketers looked like another attempt at positioning the brand. ” But it’s not just marketing, he emphasized.

Marketing 125

Marketing Machine Learning Conversion Rate eCommerce 125

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Single Grain

FEBRUARY 10, 2020

Have you ever been sitting in a marketing meeting and felt baffled by the mysterious jargon or acronyms being tossed around the room? Like any other discipline, content marketing has its own lingo that may not always make immediate sense to newbies. Content marketing is not just about creative processes such as writing blog posts.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Digital Turbine

JUNE 22, 2022

According to Mobile Market 2022-2026 Forecast Report , Google Play will contribute 143 billion downloads with 5.2% While mobile app adoption increased impressively at the start of the pandemic in 2020, the metrics have started to show some readjustment in 2022. Global Mobile App Download Forecast . App Store Downloads by Region.

Impressions 52

Impressions Marketing 52

Ad Colony

JUNE 22, 2022

According to Mobile Market 2022-2026 Forecast Report , Google Play will contribute 143 billion downloads with 5.2% While mobile app adoption increased impressively at the start of the pandemic in 2020, the metrics have started to show some readjustment in 2022. Global Mobile App Download Forecast. App Store Downloads by Region.

Impressions 52

Impressions Marketing 52

Martech

OCTOBER 19, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” More than just marketing? The announcement at Opticon last week of Optimizely One, a holistic (again) OS for marketers looked like another attempt at positioning the brand. But it’s not just marketing, he emphasized. “We

Marketing 112

Marketing Machine Learning Conversion Rate eCommerce 112

Martech

DECEMBER 5, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 billion impressions between September 2022 and January 2023.

Demand Side Platform 108

Demand Side Platform Viewability Impressions Ad Tech 108

Martech Series

OCTOBER 25, 2022

“Through our unique integration with Column6, our Beeswax clients are now able to efficiently identify and reach their desired audiences on CTV devices across the Americas – including the growing Latin America market. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial. By 2025, the U.S.

Demand Side Platform 89

Demand Side Platform Audience Manufacturing Advertising 89

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Basis

OCTOBER 17, 2022

As a marketing professional, one way to impress a friend who doesn’t work in the space might be to have them look at any current LUMAscape. They wouldn’t be remiss in asking, given that more than half of marketers say they want to quit their jobs. Marketers use an average of nine different platforms to run a typical campaign.

Media 98

Media Marketing Healthcare Manufacturing 98