Single Grain

DECEMBER 31, 2019

5 E-commerce Trends You Can't Ignore in 2020. Why Is Instagram Hiding Likes (& What This Means for Social Media Marketers). The Beginner’s Guide to Crafting a Highly Effective Social Media Strategy. According to Gartner , 100 million shoppers will use AR online and in-store by 2020. Chatbots for revenue maximization.

SEO 102

SEO Conversion Audience Retail 102

Martech

SEPTEMBER 24, 2024

The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. of total revenue, down from a high of 11% in 2020 and 9.1% The average marketing budget is 7.7% What’s more troubling is what companies are spending their money on.

ROI 123

ROI MarTech Marketing Agency 123

Single Grain

DECEMBER 23, 2019

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Now, here’s how video will affect PPC in 2020: Businesses will need to adapt to Google’s vertical video ads.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Martech Series

NOVEMBER 30, 2022

CCB, together with its digital media agency Havas and the strategic support of Clictag Digital, sought future-ready solutions to preserve and extend its data-driven marketing across all browsers for its “Soy empresario” video campaign. More viewable impressions across devices (76%). More completed views across devices.

Viewability 80

Viewability Impressions Cookies MarTech 80

Single Grain

FEBRUARY 12, 2020

6 Customer Service Trends You Can't Ignore in 2020. 1) Social Media Shopping Is More Important than Ever. Other popular online places… like social media?” Need proof that the investment into making social media a place to shop is definitely paying off? Book My Free Marketing Consultation.

Machine Learning 98

Machine Learning Communications Media Retail 98

Single Grain

MAY 27, 2021

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 Why Should You Focus on Social Media Marketing? from 2018 to 2023.

Media 145

Media Machine Learning Marketing ROI 145

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. Different companies rely on different tools to analyze their media spending, but you should preferably pick one or two of the best (depending what your tasks are). So what are the best paid media tools? Related Content: 10 PPC Trends You Can’t Ignore in 2020.

Media 127

Media Marketing Machine Learning SEO 127

Ad Monsters

DECEMBER 14, 2023

In 2023, the ad tech hot topics were boiling, and we explored some of the juiciest ones in our LinkedIn Live, “AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media.” This can streamline the process by encountering only one bid request for each available impression.

Cookies 111

Cookies Media Ad Tech Impressions 111

Single Grain

MARCH 4, 2020

Social media is one of the best ways to market your business. billion people using social media worldwide, which is 46% of the world's population: You are definitely going to lag behind your competitors if your business is not present on popular social media channels. What Is Social Media Marketing? There are 3.5

Media 66

Media Marketing Audience ROI 66

Single Grain

JANUARY 24, 2020

Dive Deeper: 9 Effective SEO Techniques to Drive Organic Traffic in 2020. Prepare Your 2020 SEO Reports in 8 Steps. Here are a few important SEO metrics you should include in your report: Links: Links remain an important ranking factor for 2020. The Best Way to Track Your Keyword Rankings: An SEO Expert’s Strategy for 2020.

SEO 90

SEO Conversion Rate Conversion Click Through Rate 90

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Basis

OCTOBER 17, 2022

As a marketing professional, one way to impress a friend who doesn’t work in the space might be to have them look at any current LUMAscape. Since its debut in 2010, the marketing technology LUMAscape has served as a symbol of both the innovation and the complexity that have come to characterize the digital media and marketing space.

Media 98

Media Marketing Healthcare Manufacturing 98

Basis

MARCH 22, 2023

This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. This experience gives our team a diversified view on how digital media is being utilized in political marketing. Native, audio, and others combined had miniscule volume in 2018 (4%) and 2020 (3%).

Advertising 98

Advertising Impressions CPM Cookies 98

AdvertiseMint

JULY 14, 2023

Getting a social media marketing service is a good way to do this. This blog post discusses using social media marketing services to give your business an advantage over other companies! Read on as we cover the following: What Is a Social Media Marketing Service? So, social media provides great marketing opportunities.

Media 98

Media Marketing SEO Impressions 98

InMobi

SEPTEMBER 10, 2017

On the 22nd of August, the brightest marketing minds across Indonesia came together under one roof at Impressions 2017, InMobi’s flagship mobile advertising conference, held in Jakarta, Indonesia. The day-long event saw CXOs, agency heads, marketers and technology experts discuss and reimagine the future of a mobile-first Indonesia, 2020.

Impressions 52

Impressions Mobile Ads Conversion Audience 52

Digiday

OCTOBER 16, 2023

More ad dollars are making their way to Black-owned publishers , as a result of agencies’ commitments to spend a percentage of their media budgets with Black-owned publishers after the media reckoning spurred by the murder of George Floyd in 2020. Continue reading this article on digiday.com.

Impressions 97

Impressions Agency Media Audience 97

Martech

DECEMBER 5, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. billion impressions between September 2022 and January 2023. The data analyzed in the report is based on log-level data, a detailed record of everything about an impression.

Demand Side Platform 108

Demand Side Platform Viewability Impressions Ad Tech 108

Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

Ad Tech 105

Ad Tech Media Real Estate Communications 105

Digiday

SEPTEMBER 16, 2022

After hearing more about the plan, it’s safe to say Minute Media drinks from that same well. Let’s start with the basics: Minute Media’s SSP is a programmatic marketplace for its own impressions (i.e. On that latter point, Minute Media really wants those publishers to see it as an upmarket version of a typical SSP.

Media 72

Media Impressions Ad Tech Demand Side Platform 72

InMobi

NOVEMBER 25, 2020

With the 2020 U.S. By taking a look at mobile app habits and install trends around November 3, 2020, we can see what Americans were doing during this momentous period. By taking a look at mobile app habits and install trends around November 3, 2020, we can see what Americans were doing during this momentous period. Between Oct.

Video Ads 52

Video Ads Ad Click Impressions Audience 52

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 and by 2021, programmatic will account for 68% of digital media advertising spend. Programmatic is a technology that utilizes ML and AI algorithms to automate the processes of digital media (i.e. If so, here’s what you should know. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Digiday

OCTOBER 11, 2023

In the crackdown on made-for-advertising sites (MFAs), smaller, independently-owned publishers, including Black-owned media companies, are feeling the effects. But this year, declining referral traffic from Facebook has led to one Black-owned publisher struggling to fulfill the ad impressions required.

Impressions 94

Impressions Agency Media Advertising 94

Digital Remedy

MAY 31, 2022

In our first Intro to Incrementality piece , we explained what incrementality analysis is and how marketers can use it to make more informed decisions about what success means for their media campaigns. Prior to 2020, there were three common methods for creating control (or holdout) groups for marketing and advertising campaign analysis: 1.

Control Group 98

Control Group Impressions A/B Testing Ad Space 98

Digiday

OCTOBER 3, 2022

As Stagwell Media Network continues to beef up its offerings by adding creative, commerce and other agencies to its roster, one of its lesser known properties is serving as an internal “influencer” agency — a model for how to build for the future of media, which is anything but media alone.

Media 69

Media Agency SEO Ad Tech 69

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., is forecasted to spend more than $30B on CTV ads, an increase of over 233% from the $9B spent in 2020. Latin America, and Canada. Our success together in the U.S. By 2025, the U.S.

Demand Side Platform 89

Demand Side Platform Audience Manufacturing Advertising 89

PubMatic

OCTOBER 24, 2024

According to eMarketer , CTV political ad spending will grow sixfold this year compared to 2020, comprising 45% of all digital political ad spending. Through our AI-enabled creative approval and category manager tools , we’ve partnered with leading media companies to serve political ads that align with their user experience strategies.

Ad Tech 100

Ad Tech Machine Learning Impressions Media 100

Ad Monsters

DECEMBER 7, 2023

A peek inside the data that’s driving the ANA’s Programmatic Media Supply Chain Transparency Study. In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. It represented approximately 5 percent of web auctions in early 2020 and grew to nearly 30 percent of all web auctions by mid-2023.”

Marketing 111

Marketing Brand Lift CPM Viewability 111

Ad Monsters

OCTOBER 5, 2024

On Day 2 of Programmatic IO,Chris Kane, the founder of Jounce Media, unveiled the intricacies of bidstream congestion, exploring auction duplication, inefficiencies in the ad tech supply chain, and the future of the ecosystem’s battle for attention. It leads to discrepancies, increased cost, and complexity in the bidding process.

Ad Tech 105

Ad Tech Impressions Ad Inventory Search Advertising 105

Lemonads

MARCH 25, 2020

You can create a lasting impression on prospective customers. Here are the most famous events to attend in 2020: Affiliate Summit West Las Vegas, 27 Jan - 29 Jan 2020 Source : [link] What is the best way to start the upcoming year? And of course, lemonads was present at the Affiliate Summit West 2020.

Affiliates 52

Affiliates Marketing Education SEO 52

Digital Turbine

MAY 22, 2023

Advertising Execution From Q4 2020 to Q1 2023, Marriott Bonvoy has had 2x more impressions than Hilton, while running 2x more unique ad creatives and a heavier focus on social media. In Q1 2023, the social media app had much bigger growth than all others in its category. BRAG Ratio.

Impressions 98

Impressions Media Advertising Marketing 98

Martech

APRIL 21, 2023

That’s the finding of Scope3’s State of Sustainability Report which found that media properties with the biggest carbon footprint are typically fraud, click-bait or offer low-value inventory. Between January 2020 and May 2022, $115 million was spent on advertising on these sites. Media distribution via CMS; CDNs and hosting services.

Impressions 105

Impressions MarTech Retail Advertising 105

Digiday

JANUARY 17, 2023

Research from The Incorporated Society of British Advertisers (ISBA) and PriceWaterhouseCoopers (PwC) suggests the murkiness around programmatic media trading is gradually improving. Key findings included: Match rates were 58% compared to 12% in 2020. Unattributable ad spend, A.K.A.

Impressions 69

Impressions Ad Server Ad Tech Media 69

Martech Series

JULY 18, 2022

Jun Group, a New York-based mobile advertising platform that delivers full-screen video, display and rich media campaigns for Fortune 500 advertisers, has been certified as a 2022 Great Place to Work. Jun Group’s award-winning culture builds on the recognition from Great Places to Work in 2019 and 2020.

Rich Media 92

Rich Media Impressions MarTech Advertising 92

Single Grain

SEPTEMBER 15, 2020

This post was updated September 2020. Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020.

SEO 52

SEO Impressions Real Estate Click Through Rate 52

Single Grain

SEPTEMBER 22, 2020

And with those same giveaways, they increase social media followers, engagement, build email lists, get referral sales, and more. A single giveaway campaign over a short period of time can drastically boost website traffic, social media followers and email subscribers. Dive Deeper: * The Impact of Social Media on Business in 2020. *

Media 141

Media Audience Conversion SEO 141

Martech

OCTOBER 18, 2022

That and other ways DOOH is adding to the digital media landscape were the focus of last week’s DPAA Global Summit in New York. “We Viewers are going to limit any intrusion by ads into their paid-for services,” said François de Gaspé Beaubien, Chairman & COO of Zoom Media and DPAA Chair. “As Cross-channel amplification.

Retail 115

Retail Impressions Shipping Media 115

Single Grain

SEPTEMBER 8, 2020

But the best part is that, unlike paid ads or social media ads, there is no cost to increasing your clicks. . In Google Search Console, however, you might notice that the query receiving the highest impression count is “video engagement.”. The Top Reviewed Red Shoes of 2020. What Is Click-Through Rate (CTR)?

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138