Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. Impressions This is the number of times your ad has been viewed overall and does not account for unique viewers. Viewability Viewability refers to whether a viewer saw the ad.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

InMobi

DECEMBER 13, 2019

Does it all fall off a cliff in 2020? Continued Growth and Maturation of In-App Advertising It’s hardly surprising to say that in-app advertising is likely to grow in 2020. But how will mobile in-app advertising change and evolve in 2020? This one-two standing will very likely remain in place in 2020. Answer: likely not.

Advertising 52

Advertising Banner Marketing Rich Media 52

Martech Series

JUNE 28, 2022

Connatix has continued to test its contextual targeting offerings with a select group of advertisers since 2020, and today announced that Deep Contextual is officially available to all advertising partners. Marketing Technology News: ESET Leader in G2 summer report for ESET PROTECT Advanced.

Viewability 85

Viewability Impressions Video Ads MarTech 85

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. And while 100% viewability isn’t feasible, yours should be around 40-60%. What is ad fraud?

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Digiday

JUNE 2, 2022

since 2020 with another attention firm, Adelaide, including a separate bespoke solution. And viewability is still [a] way more popular [metric] than attention.”. If you think about what gets plugged into a media mix model, for example, it tends to be impressions and cost of reach of a media channel,” he said. “If

Media 55

Media Viewability Impressions Ad Tech 55

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Digiday

JULY 24, 2022

The study, as Marketing Brew reported, found that advertisers spent an eye-bulging $115 million between January 2020 and May 2022 on something ad execs call “made-for-advertising” (MFA) inventory — sites that exist for the sole purpose of aggressively monetizing traffic so they don’t have to worry about the cost of acquiring it in the first place.

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

Digiday

DECEMBER 7, 2022

whether it’s a fraud-free, brand-safe, viewable impression. For the 2020 study, ISBA and PwC U.K. The PwC team that performed the programmatic audit published in 2020 was sidelined when it came to the latest study, according to three separate sources with knowledge of those plans. study possible.

Advertising 72

Advertising Ad Tech Impressions Viewability 72

Digiday

APRIL 18, 2023

Media.Monks partnered with Meta and the NBA on its VR efforts beginning in 2020 with an immersive 180-degree court-side VR experience. This year, 52 NBA games were made viewable through Meta’s Oculus headset, and it featured five immersive broadcasts with live commentary from NBA stars and special guests. “The

Agency 75

Agency Entertainment Viewability Impressions 75

Digital Remedy

FEBRUARY 16, 2022

To provide the highest possible level of campaign security across media channels for our clients and help ensure every ad impression we serve is validated and delivered on high-quality, fraud-free inventory sources, Digital Remedy collaborates with Oracle Moat.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Digital Remedy

FEBRUARY 16, 2022

To provide the highest possible level of campaign security across media channels for our clients and help ensure every ad impression we serve is validated and delivered on high-quality, fraud-free inventory sources, Digital Remedy collaborates with Oracle Moat.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Monetize More

DECEMBER 29, 2022

Source: Google Ad Manager Internal Data, Q4 2020 – Q1 2021, Global). Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). Predicted Viewability Bucket. Viewability : Signals that indicate a premium video ad experience. The numbers below speak for themselves.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

InMobi

OCTOBER 27, 2020

Here are a few variables to consider as we dive into November: Variable 1: Demand Affinity We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q4 2020. Our exchange grew by a whopping 90% in Q3 2020, compared to the previous year. returns for every impression opportunity.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

InMobi

SEPTEMBER 19, 2019

Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns. In Q2 2019, we saw, on average, video completion rates of around 80% and viewability of 91% via private marketplace deals. For a good example of just how viewable in-app video ads can be, consider fast food chain Wendy’s.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

SpotX

MAY 24, 2021

Quality video ad measurement can be complex, with inconsistent viewability measurement, inadequate protection controls, transparency challenges, and operational inefficiencies. From 2019 to 2020, DoubleVerify saw a 37% increase in CTV video fraud despite a 13% drop in fraud for video across other devices. 6: Fraud is low in OTT.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

InMobi

SEPTEMBER 16, 2020

According to the latest reporting from DoubleVerify in their Global Insights Report 2020 , fraud rate for mobile apps declined by nearly one-third in just the last one year, decreasing from 2.8% in 2019-2020. . While fraud may have been a major problem once upon a time, it is not a major concern anymore with in-app advertising.

Advertising 52

Advertising Impressions Viewability Agency 52

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. And while 100% viewability isn’t feasible, yours should be around 40-60%. What is ad fraud?

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Automatad Inc.

NOVEMBER 20, 2023

Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). Bonus point: Programmatic Guaranteed: The main difference between Guaranteed and preferred deals is the guarantee of impressions. How Does Preferred Deal Work?

CPM 52

CPM Header Bidding Ad Space Impressions 52

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. NYT’s Impressive Growth Continues. AVOD Revenues to Hit $19 billion.

Ad Tech 98

Ad Tech Agency Media Audience 98

Clearcode

SEPTEMBER 7, 2022

A green ad tag to estimate the emission in digital ad campaigns and plant a tree for every thousand impressions purchased ( Good-Loop ). In 2020, more than 100 brands ran such ad campaigns on YouTube, according to Videoweek. A media owner showcase page to highlight important steps taken by prominent brands ( IPA Media ).

Advertising 52

Advertising Viewability Impressions Ad Server 52

Ad Monsters

APRIL 25, 2024

In 2020 he joined OpenX as Senior Vice President, Buyer Development, getting involved in the ad tech company’s path to net zero. I’m not saying that the industry should ignore things like data waste, advertising waste and non- viewable ads. That’s a lot of data transfer just for one impression! and Google.

Ad Tech 52

Ad Tech Viewability Non-Profit Media 52

Single Grain

JUNE 13, 2023

( Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. percentage points compared to the second half of 2020. This represents a growth of 3.6 Social Shepherd ) 50.7%

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

AdvertiseMint

OCTOBER 22, 2023

At its essence, the GRP measures the total advertising impressions an ad campaign achieves relative to the target audience. Thus, GRP emerges as a product of these elements: Impressions as a percentage of the target audience multiplied by the ad’s frequency. Enter the digital age.

Viewability 40

Viewability Audience Impressions Media 40

VideoWeek

JUNE 17, 2022

Most of those lost impressions come from ancillary devices, with 17 percent of ads played via dongles, sticks and gaming consoles being delivered when the TV is off. The survey found that in the US, AVOD streaming increased by 29 percent between 2020 and 2022, compared with 21 percent for SVOD streaming.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Ad Monsters

OCTOBER 7, 2022

Montenes explained how A&E Networks was the first to do a guaranteed against business outcomes—they put tracking in store locations, website visitation, and, more recently, viewability. ” The film premiered in November 2020, but a viral TikTok from March of this year made the film pop. . Tackling Targeted TV.

Pop-Up 90

Pop-Up Audience Ad Tech Media 90

Digiday

JUNE 8, 2022

Verizon Media launched ConnectID in December 2020. Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Adoption : Neustar has run nearly 400 campaigns since Fabrick ID launched in July 2020. Yahoo owns ConnectID. What does it do?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Automatad Inc.

FEBRUARY 29, 2024

The rise in the adoption of ad blockers cost publishers $12 billion in 2020. Imagine the cost of viewable impressions of video ads. You will get high viewable impressions. According to the study, the ad spending rate of native ads will jump 372% between 2020 and 2025. Are you one among them?

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Digiday

SEPTEMBER 22, 2022

You’re going to see a 50% delta in CPMs between [cookie-enabled and cookieless impressions] for the same ad unit.”. “It If you’re going to try to monetize that [cookieless] inventory, it’s got to be viewable. Because low viewability plus no user-agent is almost borderline unmonetizable.”. It just doesn’t translate.

Media 68

Media Cookies Conversion Rate Affiliates 68

SODP

JUNE 27, 2023

Key metrics such as impressions, clicks, conversions and return on investment (ROI) serve as vital indicators for assessing campaign success. Cybercriminals or bots can exploit vulnerabilities, creating fake impressions, click farms and non-human traffic and jeopardizing ad budgets and eroding ROI in the process.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Adtelligent

OCTOBER 6, 2021

billion in 2020. With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. Open Auction or Real-time Bidding (RTB) is a way of media buying/selling ad impressions that can be bid in real-time.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

InMobi

APRIL 23, 2019

Breaking this down, in the brand advertising world, the larger agencies have been adding more boxes on their IO’s for ad networks to tick, and demanding viewability and anti-fraud technology. How many impressions are you sacrificing to keep the ad unrefreshed for that length of time? That AdOps people would care about users.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

VideoWeek

JULY 21, 2023

US Linear Ad Impressions Rise as Spend Falls, Finds iSpot.TV for H1 2023 have revealed a 5 percent increase in US linear ad impressions – even as national ad spend fell 7.4 Linear household TV impressions reached 4.2 Linear household TV impressions reached 4.2 Figures from iSpot.tv percent over the same period.

Retail 52

Retail Agency Media Impressions 52

VideoWeek

SEPTEMBER 1, 2023

According to the lawsuit, Disney’s top executives have “repeatedly misled investors” about the extent of the streaming service’s losses since December 2020. The suit names Disney CEO Bob Iger, as well as former CEO Bob Chapek and CFO Christine McCarthy.

Entertainment 52

Entertainment eCommerce Agency Media 52

Single Grain

NOVEMBER 17, 2020

Click-through rate, or “CTR,” measures the number of clicks that each of your ads received, compared to the number of times it was viewed (aka, “impressions”). That last one is actually a brand new field option, as of early 2020. Click-Through Rate. Instead, stick to a mix of 4-5 less scary, but still valuable, fields, such as: Name.

CPL 98

CPL Retargeting ROI Click Through Rate 98

VideoWeek

OCTOBER 20, 2023

NBCU on Track to Double its 2020 Olympics Ad Sales NBCUniversal’s ad sales for the 2024 Olympics are double that of 2020, according to Adweek , when the broadcaster exceeded $1.2 CBS Sports, which owns the NFL rights, is expected to become the home of all Paramount sports content. billion in revenues.

Ad Tech 52

Ad Tech Media Agency Retail 52

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” The tech giant bought Giphy in 2020 for $315 million.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52