Martech

JULY 29, 2024

By late 2023, 60% of leaders believed AI and machine learning would have a major impact, according to a CMSWire survey (download required). A 2020 study from McKinsey estimated that AI technologies can potentially deliver up to $1 trillion of additional value to businesses each year, particularly in customer service.

Machine Learning 137

Machine Learning Education ROI MarTech 137

Martech

OCTOBER 1, 2024

The digital experience generated for each individual visit is optimized using machine learning to surface content based on visitor attributes. Optimizely, a digital experimentation platform, was acquired by Episerver in 2020, with Episerver then rebranding its entire offering as Optimizely. Edge Delivery.

Machine Learning 59

Machine Learning MarTech 59

Single Grain

JANUARY 6, 2020

It is expected to reach $157 billion in 2020 : Dive Deeper: 10 SaaS Business Lessons from $1B+ Unicorns (like Slack, Twilio, Lyft). 8 SaaS Marketing Trends You Can't Ignore in 2020. The top SaaS marketing trends you should keep an eye on in 2020 are: Feature marketing will rise in popularity. alone in 2020 (up from $3.89

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Martech

JULY 15, 2021

The tool uses deep learning rather than standard machine learning — a technique which employs non-linear layering of algorithms to discover pattern recognition across large data sets. E-commerce exploded in 2020, with an estimated leap of 44% YoY in online spending. Why we care.

Machine Learning 145

Machine Learning MarTech 145

Single Grain

FEBRUARY 12, 2020

6 Customer Service Trends You Can't Ignore in 2020. Dive Deeper: The Power of Social Shopping on Instagram (and How to Sell More in 2020). They use machine learning to analyze the customer's buying history and browsing recommendations – be it from a mobile app or website – and provide personalized suggestions.

Machine Learning 98

Machine Learning Communications Media Retail 98

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Dig deeper: AI and machine learning in marketing analytics: A revenue-driven approach The competitive advantage of AI Organizations that effectively implement AI-driven analytics gain a distinct competitive edge. If stored on 64 GB flash drives, 181 zettabytes would fill roughly 2.8

Marketing 102

Marketing eCommerce Machine Learning Conversion 102

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. “The consumer will never know it’s based off machine learning.” Also, 43% of shoppers are carrying more debt this year than they did in 2023.

Machine Learning 66

Machine Learning Retail MarTech Marketing 66

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. A 2020 McKinsey survey found that those working in marketing and sales had the third-highest rate of AI adoption.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

Martech

FEBRUARY 14, 2023

He’s was also named a Global Influencer on AI, machine learning and digital transformation by Thinkers360. An expert on analytics, data science, machine learning and marketing technology, he’s also a trusted source for MarTech coverage and has delivered many talks at The MarTech Conference and elsewhere.

Machine Learning 111

Machine Learning Marketing Entertainment MarTech 111

Martech

JUNE 14, 2023

64% of B2B marketers consider AI to be valuable in their marketing strategy 80% of marketers in 2020 already had chatbots as part of their customer experience strategy. Marketers’ AI usage increased from 29% in 2018 to 84% in 2020 — a 55% jump. say AI will most likely greatly enhance their marketing efforts.

Marketing 137

Marketing Machine Learning Finance MarTech 137

Single Grain

MAY 27, 2021

With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. More than half of the world now uses social media: As of 2020 there were 3.6 In fact, the market of AI in social media is expected to grow up to $2.2 Higher ROI.

Media 145

Media Machine Learning Marketing ROI 145

Martech Series

JULY 7, 2022

The company doubles down on product innovation with a new Machine Learning Center and expansion of the C-Suite team. billion, and Moovit’s 2020 acquisition by Intel at approximately $1 billion — asserting Israel as one of the world’s most innovative tech hubs.

Machine Learning 79

Machine Learning Conversion MarTech Communications 79

InMobi

DECEMBER 19, 2019

Throughout 2020, marketers will be taking pains to answer these questions. Sourcing Data for Mobile App Advertising in 2020 "I think in mobile for the past couple of years, people have just been taking desktop analogous numbers. One of the biggest trends in 2020 will be the increased use of first-party data.

Advertising 52

Advertising Machine Learning GDPR Audience 52

Martech

OCTOBER 21, 2021

businesses were forecast in 2020, according to BIA Advisory Services. During the first half of 2020, Google My Business recorded a 61% jump in consumer calls, from inquiries about open hours to arrangements for curbside pickups. More than 170 billion inbound mobile calls to U.S. consumers used the telephone more than ever before.

Machine Learning 111

Machine Learning Marketing Conversion SEO 111

InMobi

MARCH 31, 2021

InMobi was a big winner at the MMA SMARTIES MENA awards for 2020, coming away with 15 total wins. Not only was InMobi named 2020 Tech Enabler of the Year, but the Snickers campaign we worked on was named Smarties 2020 Best in Show. Overall, InMobi won four golds, five silvers and four bronzes.

Machine Learning 52

Machine Learning Brand Awareness Conversion 52

Martech

OCTOBER 20, 2023

Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales? The simple answer is “no.”

Machine Learning 119

Machine Learning Click Through Rate Conversion Conversion Rate 119

Martech

JANUARY 31, 2023

Personalization, often enhanced with AI and machine learning. Only one in ten said their approach was fully automated, powered by machine learning, and delivering personalized experiences that tie back to measurable commercial benefits, according to a 2020 Decibel and Econsultancy report.

Conversion 104

Conversion Machine Learning A/B Testing Conversion Rate 104

Martech Series

JUNE 24, 2022

Barracuda previously won this award, which recognizes outstanding email security solutions and services, in 2020. Barracuda previously won this award in 2020, at the time one judge commented, “What Barracuda does in this space is exceptionally important and offers a critical layer of email protection.”

Machine Learning 82

Machine Learning Ad Tech Impressions MarTech 82

Martech

OCTOBER 26, 2022

It launched a CDP , to be known as 360 Audiences in 2020. Back in 2020, Chris O’Hara, then Salesforce’s VP of product marketing, spoke of integrating Salesforce CDP with the sales and service clouds as well as the marketing cloud. Machine learning. Now Salesforce is dreaming of Genie. Getting clearer on Genie.

Machine Learning 101

Machine Learning MarTech Conversion Audience 101

Ad Monsters

NOVEMBER 30, 2023

More users are opting into Acceptable Ads and AI and machine learning will make ad filtering more effective. That’s just about 25M shy of mobile’s ad blocker heyday between 2020 and 2021. Ad blocking is on the rise again, set to cause $54 billion in ad revenue losses worldwide.

Machine Learning 114

Machine Learning Ad Tech Audience Mobile Ads 114

InMobi

DECEMBER 20, 2019

The industry has made major strides in its fight against fraudsters in 2019, and our team of mobile marketing and advertising experts expect this push to continue throughout 2020. How to More Effectively Fight All Forms of Fraud What can brands do to more efficiently protect their in-app ad spend from fraud in 2020?

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

Martech Series

DECEMBER 22, 2022

According to analysis from Conduent Incorporated , a global technology-led business process solutions company, customer service via chat grew from 14% of all interactions in January 2020 to 30% in January 2022 and remained at around that level through October 2022. The impact of increased chat usage on customer experience.

Machine Learning 87

Machine Learning Communications MarTech Cookies 87

Martech

JUNE 3, 2022

billion in 2020 to $14.9 For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. Artificial intelligence and machine learning capabilities can surface useful insights that marketers may not know to look for. over that period.

Marketing 141

Marketing Machine Learning ROI Communications 141

Martech Series

JULY 6, 2022

Extends IBM’s leadership in observability to the full stack of capabilities for IT — across infrastructure, applications, data and machine learning. IBM has acquired more than 25 companies since Arvind Krishna became CEO in April 2020. -Acquisition helps enterprises catch “bad data” at the source.

Machine Learning 82

Machine Learning Marketing MarTech Retail 82

Martech

SEPTEMBER 28, 2021

Through two strategic acquisitions — Teemo in November 2020 and UberMedia in April this year — it acquired extensive location intelligence capabilities, resulting in the people-and-places intelligence proffer. Google Ads announces machine learning-based attribution models in new privacy landscape. “In It manages some 1.6

Machine Learning 97

Machine Learning Marketing Cookies Conversion 97

Martech

MAY 8, 2024

Dischler was quoted discussing the impact of increasing prices from 5% to 15% in two slides: Other slides from the deck the DOJ used to make its case: Google Search ad CPCs more than doubled between 2013 and 2020. A screenshot of this document seemed to indicate Kumamon would add more machine-learning signals in the auction.)

Search Advertising 112

Search Advertising Advertising Click Through Rate Machine Learning 112

Ad Ops Hero

OCTOBER 2, 2023

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. A 2020 McKinsey survey found that those working in marketing and sales had the third-highest rate of AI adoption.

Machine Learning 88

Machine Learning Marketing ROI SEO 88

Martech Series

NOVEMBER 18, 2022

According to Salesforce Research’s most recent State of Marketing Study, marketers’ use of AI increased dramatically between 2018 and 2020, rising from 29% in 2018 to 84% in 2020. By 2020, 30% of all B2B organizations, according to Gartner, will be using AI for at least one of their main sales processes.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Martech Series

JULY 29, 2022

During the pandemic in 2020 – 21, numerous touchless technologies helped to reduce touchpoints and increased safety. Artificial Intelligence and machine learning have a profound impact on how we interact with smart devices. Voice search has also been steadily growing with the increasing dominance of smartphones.

SEO 102

SEO Machine Learning Conversion eCommerce 102

Martech Series

FEBRUARY 21, 2023

billion in 2020 to $2.4 The first platform to integrate Machine Learning with customizable Rules in email. Anyone can combine their local domain knowledge with Sublime’s Machine Learning models including Natural Language Understanding (NLU), Computer Vision (CV), and more. billion in 2021.

Machine Learning 83

Machine Learning MarTech Marketing 83

Single Grain

JUNE 26, 2019

Machine Learning: Machine learning is a whole other topic, but essentially, it uses the data that NLP interprets to “teach” itself about future actions. The degree to which companies manage to do this is the key challenge influencing how NLP will affect the world of marketing in 2020 and beyond.

Machine Learning 97

Machine Learning Marketing Banner Fashion 97

Martech Series

SEPTEMBER 13, 2022

Jumio is proud to have previously achieved ISO/IEC 27001:2013 and PCI DSS certifications, and has also maintained SOC2 Type 2 certification for Jumio Transaction Monitoring since 2020. This year Jumio chose to go through the SOC2 Type 2 certification process for the Jumio platform as a whole.

Machine Learning 84

Machine Learning GDPR MarTech Marketing 84

Martech Series

JUNE 22, 2022

At ArcSpan, Rimando will focus on developing artificial intelligence and machine learning solutions to power advanced audience lookalike and propensity modeling as part of ArcSpan’s SaaS platform solution. Rimando will report directly to Balaji Rao, SVP Engineering. “We are excited to welcome Kelly to ArcSpan.

Machine Learning 87

Machine Learning Retail Audience Finance 87

Single Grain

SEPTEMBER 27, 2019

First, a quick definition : “Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey.” It provides AI systems with the ability to automatically learn and improve.

Machine Learning 103

Machine Learning Marketing Banner Fashion 103

PubMatic

OCTOBER 24, 2024

According to eMarketer , CTV political ad spending will grow sixfold this year compared to 2020, comprising 45% of all digital political ad spending. These collective efforts have opened access to over 250 unique publishers for political ads, generating an additional 3 trillion monthly ad requests for this election cycle compared to 2020.

Ad Tech 88

Ad Tech Machine Learning Impressions Media 88

Martech

AUGUST 18, 2021

I told him that machine learning is all about unlocking creativity (and listening enjoyment, I might add) for humans. This was just one lesson from the last year and a half, but in 2020-2021, we learned and relearned it constantly. Below, Holistic Email Marketing CEO Kath Pay applies some of the same spirit to emails.

Marketing 125

Marketing Cookies Machine Learning MarTech 125

Basis

JULY 20, 2022

To begin with, healthcare costs in the US are significantly higher than in most other countries—and they’re only continuing to increase: From 2010 to 2020, US national health expenditures increased by nearly 60 percent. percent from 2019 to 2020, reaching $4.1 US health care spending saw a jump of 9.7

Healthcare 97

Healthcare Marketing Machine Learning Advertising 97