Lemonads

JULY 14, 2020

The issue of ad fraud has received a lot of attention over the last few years and for good reasons. At lemonads, we’ve developed a wide range of in-house ad fraud detection mechanisms to help weed out deceitful interactions in our network. Desktop ad fraud attacks are usually performed using more rudimentary tactics.

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Lemonads

FEBRUARY 2, 2021

So, we understand the importance of finding the best mobile ads network. This is the reason why we’ve put together an Airpush review, where we’ll go over the advantages and setbacks of partnering with this mobile network. More than 60% of Google searches already occur on mobile, which means only one thing.

Advertising 52

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Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Innovations such as Facebook’s Mobile App Install Ads demonstrated the potential of mobile advertising for user acquisition. Infinite Potential On SmartHub Ad Exchange!

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

JUNE 10, 2022

Musk Calls Out YouTube Scam Ads. Elon Musk called YouTube “nonstop scam ads” this week, drawing attention to the platform’s lack of fraud protections for users; Insider said in 2020 alone the company was the subject of at least 18 lawsuits involving cryptocurrency scams. million in losses in 2020.

Non-Profit 52

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Single Grain

JUNE 5, 2023

from 2020 to 2027. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%.

Advertising 52

Advertising Finance CPC Brand Awareness 52

InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. A lot more machine learning, which is making an impact in the desktop world, will come over to mobile. if they meet certain requirements.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

VideoWeek

AUGUST 18, 2023

“Personalised advertising has never been allowed on YouTube Kids, and in January 2020 we expanded this to anyone watching “made for kids” content on YouTube, regardless of their age. Nano’s consumer intent algorithm uses consumer journey data, on-page contextual analysis and machine learning technology in a cookieless environment.

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Ad Tech Audience Agency Media 52