Martech

AUGUST 6, 2024

What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape. In 2020, privacy concerns prompted Google to plan to remove cookies in Chrome with a deadline that was continually moved back, regularly sending panic waves through the marketing world.

Cookies 125

Cookies Marketing Pop-Up Conversion 125

Adweek

SEPTEMBER 11, 2023

After George Floyd was murdered in 2020, those who embraced diversity, equity, inclusion and compassion weren't meant to be the vanguard but, rather, the norm. Calls for change that began more than three years ago received few meaningful answers, even among the brands and marketers on Adweek's pages.

Marketing 307

Marketing 307

Adweek

APRIL 24, 2023

From Innocent Drinks' 6,000-plant wildflower garden in London's Trafalgar Square to Netflix's neon Stranger Things experience in New York, brands are going big on experiential marketing, post-lockdown. and across Europe.

Marketing 274

Marketing 274

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. 4 tips for using AI in your email marketing campaigns 1. We get it, FNAME.

Marketing 129

Marketing Food Impressions Conversion 129

Adweek

FEBRUARY 28, 2024

Fashion rental platform Rent the Runway has a new chief marketer for the first time in four years, the company announced Wednesday.

Public Relations 261

Public Relations Fashion Marketing 261

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. ” That’s essentially the theory behind Sendoso’s offering : a personalized gifting automation platform, primarily for B2B marketers.

Marketing 129

Marketing Retail Retargeting Conversion Rate 129

Adweek

MARCH 2, 2023

The consensus among publishers and buyers is that the TV ad market has seen better days. However, no one would've guessed that those better days were during the height of the Covid-19 pandemic in 2020. This is weaker than it was during Covid," Warner Bros. Discovery CEO David Zaslav said at an RBC conference last.

Marketing 258

Marketing 258

Adweek

DECEMBER 8, 2022

Automotive giant Ford's first global chief marketing officer Suzy Deering is set to leave the automaker after two years. Deering, who joined from online marketplace eBay in 2020, will leave Friday. She does so after the Motor Company saw sales increase 16% to 464,674 units during the third quarter of 2022 in the United States.

Marketing 246

Marketing 246

Martech

DECEMBER 18, 2024

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. zettabytes in 2020 to 181 zettabytes by 2025. trillion USB sticks.

Marketing 102

Marketing eCommerce Machine Learning Conversion 102

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. And, as an observer of younger generations of marketers using AI, they may be particularly vulnerable.

Marketing 123

Marketing SEO MarTech Advertising 123

Martech

JULY 24, 2024

What does this mean for marketers? Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). professional teams, most of their fans live outside of the home market, said Salarvand. In the U.S.,

Marketing 113

Marketing Pop-Up Fashion Entertainment 113

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. While they might offer seemingly attractive metrics, several considerations are crucial for marketers to avoid unintended consequences, particularly concerning the impact on publishers.

Marketing 115

Marketing Demand Side Platform Audience Impressions 115

Adweek

JUNE 13, 2022

economy, British accounting and payroll technology company Sage has named Craig Inglis--former marketing boss at department store chain John Lewis--as executive vice president of global brand and integrated marketing. Inglis left John Lewis in 2020 after a much lauded 12 years at.

Marketing 236

Marketing 236

Adweek

JANUARY 31, 2023

According to the 2023 Pinterest Predicts survey, pins related to train travel were up significantly from September 2020 to September 2022: Inter-railing Europe aesthetic: +105% Train trip aesthetic: Rail companies, too, are preparing for a resurgence of train travel.

Marketing 261

Marketing 261

Adweek

JULY 16, 2024

There is an unfortunate backward slide on DEI efforts happening in marketing, after a surge following the murder of George Floyd in 2020. However,

Agency 312

Agency Marketing 312

Fuel Lines

SEPTEMBER 19, 2018

Agencies talk about the value of content marketing but few are doing it and even fewer do it well. I spoke recently, for the first time, at Content Marketing World Conference & Expo. There were over 4000 marketers from 50 different countries that participated. Content marketing has exploded over the past four years.

Agency 256

Agency Marketing Brand Awareness Audience 256

Adweek

DECEMBER 9, 2024

BetMGM announced today that it has appointed Casey Hurbis as its chief marketing officer. Hurbis is the sports betting brand's first CMO since 2020. The new CMO brings over 30 years of consumer marketing experience to. He will report to chief revenue officer Matt Prevost, who served as CMO prior to becoming the company's CRO.

Marketing 274

Marketing 274

Digiday

JANUARY 20, 2025

Brands from Hallmark to Univision have been testing this product placement method since 2020. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. South Korean ad company Inshorts last year also applied its AI digital product placement to drama “Maestra.”

Agency 95

Agency Marketing Media 95

Adweek

OCTOBER 25, 2022

million people in 2020. In a new proposed settlement, the online liquor company Drizly plans to settle with the Federal Trade Commission (FTC) over a data breach that exposed the information of 2.5 Under the settlement, Drizly is required to destroy unnecessary data and limit future data collection. Going a step further, it requires its.

Marketing 245

Marketing 245

Adweek

FEBRUARY 20, 2024

Founded in 2020 during the Covid-19 pandemic, Colossus worked with consumer brands like Jack Daniel's and Best Buy before it made a pitch for Athenahealth--a cloud-based network services provider for health care companies. Marketing in Athenahealth's category.

Agency 293

Agency Marketing Media Advertising 293

Adweek

DECEMBER 3, 2024

Bumble's chief marketing officer (CMO), Selby Drummond, is leaving after four years with the dating app. Drummond joined Bumble in 2020 and served as its chief brand officer before taking on the. The business confirmed she will exit in January to pursue an external opportunity. It did not state how her role would be replaced.

Marketing 265

Marketing 265

Adweek

OCTOBER 18, 2023

The company is "further ahead than we've ever been, from a pure sales perspective," Dan Lovinger, president of Olympic and Paralympic partnerships, told Adweek, saying the best comparison would be the company's performance with the original 2020.

Marketing 346

Marketing 346

Adweek

JULY 22, 2022

In 2020, the Covid-19 pandemic shut down San Diego Comic-Con for the first time in 50 years. Comic-Con is back. Unfortunately, the virtual Comic-Con events that followed didn't quite match the former glory or excitement fans felt on their annual pop culture pilgrimages to the West Coast.

Marketing 347

Marketing 347

Adweek

NOVEMBER 10, 2022

and Canada in 2021 after introducing the beverage the year prior with a Super Bowl commercial--rival PepsiCo is continuing to invest in the growing market. billion in 2020, As the Coca-Cola Company reevaluates its plans for the energy drink category--it discontinued Coca-Cola Energy in the U.S.

Marketing 284

Marketing 284

AdExchanger

AUGUST 24, 2022

Marketers often don’t pay for weeks or months after a campaign is served while waiting to verify that their ads were served properly and against acceptable content. In Q2 2020, late programmatic campaign payments jumped for the. The programmatic payment gap is a well-known issue.

Marketing 122

Marketing Advertising 122

Adweek

FEBRUARY 6, 2023

In 2021, Kraft Heinz announced plans to expand The Kitchen, the in-house marketing agency it launched in 2020 to create data-led social campaigns at "the speed of culture." It's also.

Agency 261

Agency Marketing Media 261

Adweek

JANUARY 14, 2024

Between 1987 and 2020, the average length of these partnerships has steadily declined from seven years to less than three, according to The Bedford Group. Enduring client-agency relationships are a rarity in advertising.

Agency 334

Agency Advertising Marketing 334

Adweek

MAY 18, 2023

And in 2020, WNBA team the Atlanta Dream did both. Dreams can change lives--and the U.S. political landscape. Just ahead of the 27th WNBA season tip-off, Amazon Prime Video has ordered a documentary film Power of the Dream that details how the team took on their owner, and permanently altered Georgia politics. "We We believe in.

Marketing 332

Marketing 332

Adweek

AUGUST 12, 2024

So when the NFL and the NFL Players Association decided to continue the NFL Votes public awareness and voter registration campaign launched in 2020, they wanted Hispanic and Latinx fans. Football is a team sport, and the NFL doesn't want to keep certain fans on the sidelines until there's a special day to acknowledge them.

Marketing 301

Marketing 301

Adweek

JUNE 7, 2023

Brands and marketing agencies have, largely, made good on their 2020 commitments to devote more ad spend to Black media. But the increase in investment has gone primarily to a handful of scaled publishers, according to interviews with eight Black media executives.

Agency 273

Agency Media Advertising Marketing 273

Adweek

JULY 31, 2022

As leaders in the advertising and marketing space, we have a once-in-a-lifetime opportunity to redefine work. Many of us quickly and successfully pivoted to working from home in March 2020 at. While this is true of all workplace leaders, there is an urgency and salience for those of us who are influencers of cultural trends.

Pop-Up 273

Pop-Up Agency Advertising Marketing 273

Adweek

FEBRUARY 14, 2023

Between 2010 and 2020, the percentage of U.S. With more of everybody else, marketers have an. People shopping for everything from shampoo to furniture to life insurance look different today than they did a decade ago. residents who identify as white fell from 63.7% of the total population to 57.8%, according to the Census Bureau.

Audience 272

Audience Marketing 272

Adweek

SEPTEMBER 21, 2022

With Euromonitor pitting the global e-commerce market to expand by $1 trillion by 2025, Havas Group has acquired consultancy Expert Edge to boost its credentials in the space. The London-based business will bolster Havas Market, the network's dedicated shopping agency which first launched in the U.K.

eCommerce 259

eCommerce Agency Marketing 259

Adweek

SEPTEMBER 20, 2024

Elliott Hill, who retired from the post of president of consumer and marketplace in 2020, will succeed Donahoe on. John Donahoe's bumpy run as president and CEO of footwear and athletic apparel colossus Nike will reach its end on Oct. 13, with the company announcing Thursday that his retirement makes way for a familiar face.

Fashion 293

Fashion Retail Marketing 293

Adweek

JULY 30, 2024

Back in 2020, more. The 2024 Paris Summer Olympics are officially underway and if brands are smart, they'll capitalize on the trending event by creating content that proactively (and authentically) engages their audiences.

Audience 293

Audience Media Marketing 293

Adweek

OCTOBER 18, 2022

s Competition and Markets Authority (CMA) has ordered social media giant Meta to sell Giphy, having found that the deal to buy the platform "would limit choice for social media users and reduce innovation in the country's display advertising." The ruling follows the announcement in 2020 that Meta had reached a deal worth around.

Display Advertising 261

Display Advertising Media Advertising Marketing 261

Adweek

FEBRUARY 17, 2023

If you had asked that in 2020, that number would've been close to zero. In this episode of The Speed of Culture podcast, Tony Marlow, chief marketing officer at LG Ad Solutions, joins Suzy founder and CEO Matt Britton to. Did you know that 70% of connected TV viewers in the U.S. prefer ad-supported models?

Marketing 261

Marketing 261