Single Grain

AUGUST 20, 2020

7 Advanced SEO Hacks for Your To-Do List in 2020. In this post, I’m going to give you an advanced SEO to-do list for 2020, which is going to go over in-depth tactics that you aren’t seeing anywhere else. Dive Deeper: 10 Effective SEO Techniques to Drive Organic Traffic in 2020. Get A Free Consultation. Add a new “block”.

SEO 138

SEO Click Through Rate Pop-Up Conversion Rate 138

Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Content marketing is no longer the simple, easy-to-execute tactic it was in the early days of the boom when it was all about blogs and keywords, and “content strategy” was a concept that was yet to be born.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation .

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

illumin

NOVEMBER 12, 2024

This nationwide patchwork of location and sector-specific regulations addresses everything from telecommunications to marketing. California was the first state to introduce its own privacy legislation in 2020, followed by Virginia the following year. Since then, similar laws have been passed in Colorado, Connecticut, and Utah.

Advertising 98

Advertising Pop-Up Education CPA 98

Single Grain

DECEMBER 20, 2019

In fact: Google has 90.46% of the search engine market share worldwide. Google has a market value of $739 billion. Google is constantly adding to and upgrading its massive suite of products, which makes it hard for the typical advertiser to keep up with what’s available to them. Book My Free Marketing Consultation.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Single Grain

DECEMBER 8, 2020

As a founder, you have a few challenges when hiring for a marketing role or outsourcing marketing, such as: You can’t hire a full marketing team. In this article, you will find out what to pay attention to when choosing both marketing consultants and agencies to work on growing your tech business.

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Martech

FEBRUARY 26, 2024

One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants to review marketing’s technology expenses, top to bottom. Although this is my dramatized version of my fear for marketers, it need not be the end of the story.

Marketing 135

Marketing Finance MarTech Pop-Up 135

Single Grain

AUGUST 11, 2020

The COVID-19 pandemic has ensured that most marketers are facing moderate to significant budget cuts ; this means you need to find lean ways to reach out and connect with potential buyers. That’s where attention marketing can make a big difference. Book My Free Marketing Consultation. What Is Attention Marketing?

Marketing 145

Marketing Audience Education Pop-Up 145

Single Grain

FEBRUARY 12, 2020

Book My Free Marketing Consultation. 6 Customer Service Trends You Can't Ignore in 2020. Dive Deeper: The Power of Social Shopping on Instagram (and How to Sell More in 2020). Dive Deeper: The Effects of Natural Language Processing (NLP) on Digital Marketing. Book My Free Marketing Consultation.

Machine Learning 98

Machine Learning Communications Media Retail 98

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. What Is Different about SaaS Marketing? ” Traditional digital marketing for businesses often has many goals, including making a sale, earning an email address or even raising brand awareness.

Marketing 145

Marketing Conversion Rate Pop-Up Conversion 145

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. “For marketers, it’s not so fun. Through psychology.”.

Marketing 139

Marketing Brand Awareness Pop-Up Communications 139

Single Grain

OCTOBER 13, 2020

In the first quarter of 2020, e-commerce accounted for 11.5% You don’t need to be a computer whiz or a programming genius — there are tons of e-commerce website building services out there that don’t require a lick of code to get your digital storefront up and running. Book My Free E-commerce Marketing Consultation .

eCommerce 145

eCommerce Pop-Up Shipping SEO 145

Martech

DECEMBER 16, 2021

Marketers give it a 50/50 chance they will attend an in-person event, conference or trade show in the first half of 2022, a new MarTech survey has found. That outlook improved slightly for the second half of 2022, when marketers gave the likelihood a 6 out of 10. But each time those far-away dates got closer, their comfort level fell.

Marketing 104

Marketing Pop-Up Audience MarTech 104

Martech

MARCH 11, 2022

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Advertising 111

Advertising Pop-Up Banner Video Ads 111

Martech

JANUARY 10, 2022

Marketers need to take account of five key trends in current consumer behavior as they plan for 2022 says a new survey from the Gartner marketing practice. “Marketers must recognize that consumers are in the midst of an exhausting practical and spiritual overhaul,” said VP analyst Kate Muhl. Why we care.

Pop-Up 106

Pop-Up Entertainment MarTech Marketing 106

Chief Martech

MAY 31, 2022

Catching up on my backlog of data and topics from before #MartechDay earlier this month — which featured the 2022 marketing technology landscape and the 2022 Stackies — the top of my list is the latest State of Agile Marketing report from AgileSherpas. That’s close to the 42% from 2020.

Marketing 111

Marketing Shipping Pop-Up Communications 111

Basis

NOVEMBER 21, 2023

Cannabis marketing regulations are multi-tiered and constantly in flux. At the same time, social media platforms like Facebook, audio platforms like Spotify, and search platforms like Google each have different policies for how marketers can promote cannabis products. The result? For example: Facebook’s U.S.

Marketing 89

Marketing Pop-Up GDPR Cookies 89

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Martech

MAY 9, 2022

That’s up from 26% last year and about the same as in 2020, according to a new poll from YouGov. Overall, there are about 30 million fewer cable subscribers in the US this year than in 2020 where there were slightly more 140 million. And you know YouTube’s pop-up ads for its TV service? Cable subscriptions down.

Pop-Up 98

Pop-Up MarTech Marketing Advertising 98

Single Grain

SEPTEMBER 23, 2020

It’s symbolized best by our logo, a Phoenix egg : Through perseverance and ingenuity, we rose from the dustheap of digital marketing agencies and grew to the point where we now work with companies like Uber, Amazon and Airbnb. Book My Free SaaS Marketing Consultation . We set out to figure out why. Methodology.

Agency 98

Agency SEO Marketing Pop-Up 98

Basis

SEPTEMBER 20, 2023

Pop quiz: In which digital space can you find the exact location of a friend, attend a virtual concert, send pics and texts that only last as long as you want them to, peruse digital content generated and shared just for specific audiences, and peek into the lives of celebrities? Snapchat, of course! Read on to find out.

Advertising 98

Advertising Marketing Pop-Up Audience 98

Martech Series

DECEMBER 29, 2022

Metaverse is forecasted as the future of social media, many brands are strategizing quick marketing campaigns to capitalize on the metaverse concept. For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

Single Grain

OCTOBER 30, 2020

This post was updated October 2020. Like any marketing tactic, the infographic space is now saturated. 65% of brands use infographics in their content marketing efforts. Infographics have had the biggest increase in usage among B2B marketers in the last four years — now at 65%. Digital Marketing Philippines Infographic.

ROI 145

ROI Pop-Up SEO Media 145

Single Grain

AUGUST 27, 2020

If you own a business or work as a marketer for any industry with strict regulatory considerations – such as cannabis, which we'll use as our example, alcohol and tobacco – you are painfully aware of the limitations in how these companies can be marketed. Marketing Consultation . No unsolicited internet pop-up ads.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Single Grain

JULY 28, 2020

Few marketing channels are as direct as email — and few are as effective. Almost 60% of marketers say that email marketing is their biggest source of ROI. Clearly, email marketing is a force to be reckoned with. With so many popular email marketing tools vying for your business, it can be hard to choose one.

Marketing 90

Marketing A/B Testing Pop-Up Machine Learning 90

Martech

AUGUST 29, 2022

It is so strongly entrenched in American pop culture that this remains true even though the date is now almost always before Labor Day (this year it’s Aug. Read next: Only 38% of marketers very confident in their customer data and analytics systems. Marketers can’t afford to ignore them. What this has to do with martech.

Conversion 101

Conversion Pop-Up MarTech Retail 101

Martech

MARCH 30, 2022

Nearly all Hollywood releases had to adjust their 2020 schedules, but now they’ve added virtual and hybrid events to their marketing strategy, embracing the same transformation as many organizations that have helped virtual events establish themselves as a channel. Get the daily newsletter digital marketers rely on.

Pop-Up 98

Pop-Up ROI Marketing MarTech 98

Single Grain

SEPTEMBER 10, 2020

On May 28, 2020, Google announced the Page Experience Update , set to release in 2021. Thankfully, this time Google has announced this new update well in advance, giving webmasters and marketers enough time to plan for it. Google said it would switch to mobile-first indexing for all sites starting September 2020.

Pop-Up 105

Pop-Up SEO Banner Audience 105

Chief Martech

JULY 30, 2022

“What is it about marketing that spawns so many software apps? ” While there are certainly dynamics specific to marketing that feed the frenzy of new martech startups , the truth is that martech is merely a part of a much larger software revolution. Up to 20% of the current martech landscape could churn before 2024.

MarTech 133

MarTech Pop-Up Marketing Impressions 133

Single Grain

MARCH 20, 2020

When your customers have already invested their time in curating the products they want, you simply don’t want to tangle them up with an incomprehensible checkout process. 5 E-commerce Trends You Can’t Ignore in 2020. * How to Keep Your E-commerce Site Secure Against Cyber Threats in 2020. Add Exit-Intent Pop-Ups.

Pop-Up 69

Pop-Up Retargeting Conversion Shipping 69

Martech

OCTOBER 10, 2023

Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey. There are also over 16% more online shoppers in 2023 compared to 2020. To stay competitive, companies must adapt their digital marketing strategies.

Pop-Up 119

Pop-Up Banner Audience eCommerce 119

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

Media 72

Media Marketing Food Geo targeting 72

Digiday

OCTOBER 25, 2022

In the face of an economic downturn, marketers and agency executives see OOH as a safe bet. So it’s no surprise going into the fourth quarter that they will likely add more out of home advertising to their marketing mix. In 2020, OOH ad spending plummeting by 29% , according to OAAA. But spending in Q4 2021 was up 37.4%

Marketing 69

Marketing Pop-Up Retail Agency 69

Single Grain

OCTOBER 1, 2020

This post was updated October 2020. If you’re using content marketing as a key part of your marketing strategy, there’s a good chance that you answered “yes.” While blog post audits can be an extension of a content marketing audit, it’s best to conduct them separately. Gather Feedback. Split Testing.

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111

Digital Turbine

JUNE 20, 2022

The blog shows how after the early stages of the pandemic caused worldwide advertising revenues to fall 7% in 2020, the industry rebounded in 2021 by growing a “stunning” 22.6%. Men still dominate the console world, making up two-thirds of the gamers – while three quarters of mobile-only gamers are women.

Advertising 98

Advertising Pop-Up Entertainment Communications 98

Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. It turns out that there’s a different way. It’s an element of breaking the ice.”

Pop-Up 109

Pop-Up Audience Conversion MarTech 109