Single Grain

MARCH 13, 2020

Most e-commerce businesses are familiar with the basics of search engine optimization (SEO) best practices like adding meta descriptions to your pages or picking relevant keywords. However, some online stores aren't that familiar with SEO or have only dipped their toes in it. Think: “silk flowers” and “content marketing.”

SEO 124

SEO Shipping Audience Click Through Rate 124

Single Grain

AUGUST 30, 2019

Are you ready for SEO in 2020? I know you’re probably saying, “But Eric, 2020 is months away! The biggest change to SEO next year is going to be the growth of voice search. 50% of all online searches will be voice-based by 2020. 50% of all online searches will be voice-based by 2020. I’ll tell you why.

SEO 89

SEO Banner Real Estate Brand Awareness 89

Single Grain

DECEMBER 16, 2019

Not so long ago, it was easy to overlook influencer marketing trends, but now that influencers are a vital aspect of the modern marketing machine, it would be foolish to turn a blind eye. In the past decade, we've gone from zero to having 93% of marketers using influencer marketing. Book My Free Marketing Consultation.

Marketing 110

Marketing ROI Audience Brand Awareness 110

Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Content marketing is no longer the simple, easy-to-execute tactic it was in the early days of the boom when it was all about blogs and keywords, and “content strategy” was a concept that was yet to be born.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Single Grain

DECEMBER 27, 2019

People listen to podcasts to learn new growth tactics for their business, improve their marketing skills and get inspired by entrepreneurial interviews. In 2020, the podcast industry is going to grow even faster with a flurry of advertising activity and technological changes, which is great news for content creators and listeners alike.

SEO 23

SEO Audience Pop-Up Advertising 23

Ad Rants

FEBRUARY 28, 2023

Public relations and marketing used to be like oil and water, two separate entities that didn't mix. There was a set PR team and a set marketing team, and brands needed both to succeed. PR and marketing firms had two sets of goals and thus two separate ways of reaching and achieving said goals.

Marketing 201

Marketing SEO Food Public Relations 201

Martech

NOVEMBER 3, 2021

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. In 2020 alone, US businesses invested an estimated $79.3 But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question.

SEO 115

SEO Conversion Rate ROI Conversion 115

Single Grain

NOVEMBER 12, 2020

SEO is still a viable channel for startups heading into 2021. In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. The so-called “SEO experts” told digital marketers that they needed large volumes of content and backlinks in order to be successful.

SEO 114

SEO Brand Awareness Audience ROI 114

Smarty Ads

NOVEMBER 16, 2020

Seo title Black Friday Advertising Ideas for 2020 Seo Descr Black Friday advertising ideas: when to start an advertising campaign, how to craft a message, how to target and reach the right audience using DSP. Black Friday Advertising Ideas: What’s Trending in 2020? Black Friday advertising season is peaking after.

SEO 98

SEO Advertising Audience Marketing 98

Martech

JANUARY 13, 2022

“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham.

SEO 144

SEO Marketing Education MarTech 144

Single Grain

JANUARY 6, 2020

Because of its flexibility, scalability and cost-effectiveness, more and more companies are entering the SaaS market. The market size will grow by USD $60.36 It is expected to reach $157 billion in 2020 : Dive Deeper: 10 SaaS Business Lessons from $1B+ Unicorns (like Slack, Twilio, Lyft). Video marketing will now be mainstream.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

FEBRUARY 28, 2020

Product marketing is not easy. The answer lies in feature marketing. It is a strategy that can help you market your product more effectively and convert more people. It is a strategy that can help you market your product more effectively and convert more people. What Is Feature Marketing? Get A Free Consultation.

Marketing 114

Marketing ROI Click Through Rate Pop-Up 114

Single Grain

MAY 5, 2020

SEO has always been an integral part of every digital marketing strategy. 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. That’s where enterprise SEO comes into the picture. Book My Free Marketing Consultation .

SEO 98

SEO Conversion Education Audience 98

Single Grain

JANUARY 10, 2020

But Shopify SEO plugins can make it a whole lot easier to manage the search engine optimization of your Internet shop and thus push you ahead of your competitors in the SERPs. Here are the top 18 Shopify SEO plugins that will help increase your e-tail store's organic rankings and drive more traffic to your site. 1) Plug in SEO.

SEO 110

SEO Conversion Conversion Rate Click Through Rate 110

Smart Insights

AUGUST 29, 2022

Keyword research data reveals the SEO CTR rewards for top of SERP rankings in Google. Inform your SEO marketing strategy with the latest trends You often hear company owners saying “I want to rank top” for their target keywords.

SEO 108

SEO Marketing 108

Single Grain

FEBRUARY 21, 2020

One of the most important assessments that your business needs to make is how much to budget for marketing in 2020, and how exactly you want to allocate that budget. Marketing is essential to reaching your target audience, to promote new products and services, and to grow your client list. Book My Free Marketing Consultation.

Marketing 84

Marketing SEO Non-Profit A/B Testing 84

Single Grain

OCTOBER 1, 2019

We often think of conversion rate optimization (CRO) and search engine optimization (SEO) as distinctly different disciplines, or even being in opposition to one another. The role is different: those in SEO are focused on how to get visitors to your site , while those in CRO are focused on getting visitors to buy. Dive Deeper: .

SEO 108

SEO Conversion A/B Testing Conversion Rate 108

Single Grain

MAY 19, 2020

And while some of the world's most successful investors may track short-term market changes, they’re almost always focused on long-term returns. . To put it simply: Investing is as much an art as it is a science and as much a risk as it is luck, which is why investing and content marketing have a lot more in common than we think.

Marketing 116

Marketing Conversion ROI Conversion Rate 116

Single Grain

NOVEMBER 20, 2019

Marketers have made a career from the consumer’s tendency to get a little distracted during the journey of seeking answers to a question, but now that they’re only getting one specific answer from an audio speaker, there are no visual distractions and no backlinks to send them bouncing around your site. Beginner’s Guide to Voice Search SEO.

SEO 111

SEO Conversion Machine Learning Marketing 111

Single Grain

DECEMBER 13, 2019

Then topic clusters should become your go-to content marketing technique. The year is 2020 and SEO has evolved again. Yet another SEO strategy to get your head around! But here’s the deal: Topic clusters will continue to be the rock ’n’ roll star of SEO as we head into the new year. I know, I know.

SEO 105

SEO Non-Profit Education Marketing 105

Single Grain

DECEMBER 20, 2019

There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. In fact: Google has 90.46% of the search engine market share worldwide. In fact: Google has 90.46% of the search engine market share worldwide. Book My Free Marketing Consultation.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience). trillion by 2030.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Martech Series

NOVEMBER 9, 2022

The Google and PatientPop veteran to advance integration of Rio SEO’s Local Experience (LX) solutions within the Forsta HX platform. In this role, Headley will lead and execute product strategy for Rio SEO, the industry-leading local marketing platform for enterprise brands, which joined Forsta earlier this year.

SEO 92

SEO Healthcare MarTech Retail 92

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. In this article, I will discuss what audio SEO is and explain the types of podcast carousels that Google uses. TABLE OF CONTENTS: ↓ What Is Audio SEO? What Is Audio SEO?

SEO 98

SEO Real Estate Audience Pop-Up 98

Single Grain

MARCH 2, 2020

This post was refreshed with new content for 2020. If you’re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. 81% of businesses use video in their marketing strategy, a 63% increase since last year. And not just on social media, either.

Audience 130

Audience Marketing SEO ROI 130

Single Grain

DECEMBER 31, 2019

Book My Free Marketing Consultation. 5 E-commerce Trends You Can't Ignore in 2020. Top 18 Magento SEO Plugins for Your E-commerce Site. Keep in mind that the traditional sales funnel has been replaced by the consumer engagement engine, one of the newest trends in digital marketing : Shoppable Posts.

SEO 102

SEO Conversion Audience Retail 102

Single Grain

AUGUST 19, 2021

Imagine that you are a grocery e-commerce store owner and you want to increase your market share in major countries, including the United States, Russia, India, China, Canada, Brazil, Australia, etc. International SEO helps you overcome both these challenges. What Is International SEO? What Is Global SEO? for Germany.

SEO 98

SEO Audience Conversion Pop-Up 98

Martech

SEPTEMBER 8, 2021

Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. Marketing Automation and Email. Click here for the full report (no registration required).

Marketing 141

Marketing SEO Retail Finance 141

Single Grain

DECEMBER 8, 2020

As a founder, you have a few challenges when hiring for a marketing role or outsourcing marketing, such as: You can’t hire a full marketing team. In this article, you will find out what to pay attention to when choosing both marketing consultants and agencies to work on growing your tech business.

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Dive Deeper: How to Understand Searcher Intent and Use It to Boost SEO Rankings. Dive Deeper: SEO Keyword Research Made Easy in 2019. Targeting Branded vs. SEO Keywords: Which Should You Focus On? High focus.

SEO 92

SEO Real Estate Conversion Banner 92

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Martech Series

AUGUST 5, 2022

Most leaders understand the basics of digital marketing. SEO priorities change regularly, design trends quickly lose their relevance, and platforms and systems are constantly rolling out new features to explore. The biggest challenge in marketing is still the effectiveness of your website. It’s not static.

Marketing 124

Marketing SEO Conversion Communications 124

Single Grain

JUNE 29, 2021

2020 was the year that divided the world into pre-pandemic and post-pandemic strategies. The surreal situation changed customer preferences and their buying behavior, which has compelled marketing professionals to revamp their strategies. 11 Email Marketing Trends You Can't Ignore in 2021. 1) Agile Email Marketing.

Marketing 137

Marketing A/B Testing SEO Conversion Rate 137

Single Grain

FEBRUARY 10, 2020

Have you ever been sitting in a marketing meeting and felt baffled by the mysterious jargon or acronyms being tossed around the room? Like any other discipline, content marketing has its own lingo that may not always make immediate sense to newbies. Content marketing is not just about creative processes such as writing blog posts.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

MAY 27, 2021

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 Why Should You Focus on Social Media Marketing? Reduced marketing costs.

Media 145

Media Machine Learning Marketing ROI 145

Smart Insights

FEBRUARY 16, 2023

2023 Search Engine Marketing (SEM) and Search Engine Optimization (SEO) statistics: Discover the latest search usage and adoption data to inform your digital marketing strategies and tactics Statistics help us turn data into information, allowing us to make informed and … The post Search engine marketing statistics 2023 appeared first on Smart (..)

Marketing 101

Marketing SEO 101

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. What Is Different about SaaS Marketing? ” Traditional digital marketing for businesses often has many goals, including making a sale, earning an email address or even raising brand awareness.

Marketing 145

Marketing Conversion Rate Pop-Up Conversion 145