Adweek

AUGUST 21, 2023

A cocktail of adverse economic factors has brought the number of merger and acquisition deals in the media sector this year to its lowest level since 2020, according to financial data provider LSEG Deals Intelligence.

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Adweek

OCTOBER 3, 2024

million viewers Tuesday night, significantly fewer than the face-off between the vp candidates in 2020, according to Nielsen. The vice presidential debate between Sen. Vance (R-Ohio) and Minnesota Gov. Tim Walz drew 43.1 NYT) An average of 9.1 million people tuned into CBS, which hosted the debate, followed by 7.7 million who watched on.

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Media 167

Adweek

JULY 26, 2024

Star athlete and former San Francisco 49ers quarterback Colin Kaepernick is no stranger to the cutthroat world of media. In 2020, he started Kaepernick Publishing to emphasize minority voices.

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Media 349

Adweek

OCTOBER 20, 2023

quietly shuttered Catalyst, the audience network originally launched by Complex Media in March 2020, over the summer, according to three people familiar with the program. which acquired Complex Media in December 2021. Entertainment publisher BuzzFeed Inc. The publisher did not respond to a request for comment.

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Adweek

MARCH 3, 2025

Reddit cofounder and Seven Seven Six partner Alexis Ohanian has joined billionaire Frank McCourt's bid to acquire TikTok, serving as a strategic advisor specializing in social media, according to Reuters.

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Media 299

Adweek

JANUARY 17, 2025

Back in the 2010s, journalists and the legacy media outlets that employed them famously pivoted to video on digital platforms like Facebook and Twitter. In 2020, they pivoted to TikTok. As the world went into lockdown amidst the Covid-19 pandemic, the platform saw its audience skyrocket.

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Adweek

AUGUST 27, 2024

Founded in New York in 2020, Serhant is a real estate and media company with a vision to change the way real estate is sold. Selling multimillion-dollar homes and launching various businesses, Ryan Serhant is truly doing it all. But how did he come to found Serhant, which is truly transforming the real estate industry?

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Adweek

NOVEMBER 15, 2024

The year was 2020 and while the rest of the world was grappling with a global pandemic, YouTube was having quite the year. The video platform saw the biggest growth in usage out of all the social media apps during the pandemic, with its user base growing from 73% of US adults in 2019 to.

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Adweek

JUNE 7, 2023

Brands and marketing agencies have, largely, made good on their 2020 commitments to devote more ad spend to Black media. But the increase in investment has gone primarily to a handful of scaled publishers, according to interviews with eight Black media executives.

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Martech

SEPTEMBER 18, 2024

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. Digital media costs will soar. This surge signals a dramatic disruption in the commercial media landscape. The 2024 U.S.

Media 69

Media Ad Inventory Electronics Audience 69

Basis

JANUARY 23, 2025

The questions of whether, why, and how to invest in diverse-owned media and partnerships may appear complex in todays industry environment. On the complex side, sentiments around brand diversity, equity, and inclusion (DEI) programs have fluctuated in recent years, from brands going all-in in 2020 to a recent string of reductions and cuts.

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Agency Media Audience Marketing 92

Adweek

JANUARY 6, 2023

The Week aimed at children ages 8 to 14, surpassed 100,000 paying subscribers last year after launching in March 2020, indicating there's demand for media catering to younger audiences. edition of The Week Junior, an offshoot of the Future plc. The publisher is almost exclusively a print subscription product, with an annual cost.

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Audience Media 274

Adweek

JANUARY 18, 2024

Twitch invited the publishers to establish channels on its platform--Complex in 2020, Rolling Stone in 2021 and Vice in 2022--as part of a.

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Media 363

Adweek

OCTOBER 18, 2022

s Competition and Markets Authority (CMA) has ordered social media giant Meta to sell Giphy, having found that the deal to buy the platform "would limit choice for social media users and reduce innovation in the country's display advertising." The ruling follows the announcement in 2020 that Meta had reached a deal worth around.

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Adweek

AUGUST 9, 2022

The stakes were particularly high--given that it used 2020 to expand its media plan beyond its single annual campaign in traditional media.

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Adweek

OCTOBER 11, 2024

Far-right conspiracy site The Gateway Pundit settled a defamation lawsuit from Ruby Freeman and Shaye Moss, two Georgia election workers who were falsely accused of rigging the 2020 results. The site.

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Media 274

Adweek

OCTOBER 29, 2024

billion this cycle, up 17% relative to 2020. Amid another contentious presidential election year, where neither side seems to agree on any of the issues, one thing is certain: Political ads have been pummeling the public for months. One estimate expects advertising for the presidential general election alone to hit $2.16

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Adweek

DECEMBER 22, 2022

Beginning in the summer of 2020, social media platforms including Facebook, Instagram and YouTube--as well as Pinterest, Twitter and even Amazon--began launching and promoting vertical video products in a sweeping response to the ascendant popularity of TikTok.

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Media Marketing 246

Adweek

JULY 20, 2022

Black-owned digital media company Blavity has seen a seven-fold increase in a share of its ad revenue from the first half of 2021 to the first half of this year, partly thanks to working with minority-publisher-focused supply side platform Colossus. The two have worked together since 2020.

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Media 246

Adweek

JULY 30, 2024

Back in 2020, more. The 2024 Paris Summer Olympics are officially underway and if brands are smart, they'll capitalize on the trending event by creating content that proactively (and authentically) engages their audiences.

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Adweek

AUGUST 28, 2024

In 2020, along with several other categories that were impacted due to massive consumer behavior shifts stemming from the pandemic, the skin care industry was revived. Driven by Gen Z and Gen Alpha, fresh players entered the chat, including Bubble Skincare.

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Media 295

Adweek

AUGUST 8, 2023

Wonya Lucas, president and CEO of Hallmark Media, will step down from her current role at the end of 2023. The executive joined the company in 2020 during a tumultuous period following the departure of longtime CEO Bill Abbott, who exited due to backlash from Hallmark Channel pulling several ads from wedding planning brand Zola.

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Media 246

Adweek

SEPTEMBER 22, 2022

Outdoor media buying agency Mediabridge has strengthened its European aspirations with the hiring of Jean-Philippe Amos, who joins as EMEA managing director to launch and strengthen its business out of Paris.

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Agency Media 246

Adweek

OCTOBER 1, 2024

million people watched the premiere live, the best opening for the show since 2020. The 50th season of Saturday Night Live is off to a strong ratings start and is a record-breaker for streaming service Peacock. NBC said Monday that 5.3 ABC News / AP) The 5.3 million viewers also makes SNL one of the.

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Media 284

Adweek

OCTOBER 18, 2022

When Jon Beebe joined Epsilon as its senior vice president of marketing and customer experience in 2020, one of the first things he said to his new boss was, "Oh my God, I wish I would have put more eggs in your basket." When Beebe was a performance marketing director at General Motors, he felt.

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MNTN

MARCH 31, 2023

The study found that programmatic ad impressions and spend on Connected TV devices increased by over 60% from 2020 to 2022. Connected TV was a key driver for video’s popularity, with CTV programmatic ad spend growing from 19% of total budgets in 2020 to 30% in 2022.

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Retail Impressions Video Ads Social Advertising 98

Adweek

FEBRUARY 20, 2024

Founded in 2020 during the Covid-19 pandemic, Colossus worked with consumer brands like Jack Daniel's and Best Buy before it made a pitch for Athenahealth--a cloud-based network services provider for health care companies. Marketing in Athenahealth's category.

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Adweek

OCTOBER 28, 2022

Today is Vote Early Day, the MTV-declared national holiday that began during the 2020 presidential election to educate viewers about early voting before Election Day. With the U.S. midterm elections fast approaching, MTV Entertainment Group wants its viewers to get ahead of the poll lines and vote early. But there was more to it: MTV.

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Entertainment Education Audience Media 293

Digiday

MARCH 5, 2025

By 2026, nine streaming services are projected to generate over $1 billion in ad revenue, up from just two in 2020. At that time, CTV will also account for one-fifth of the daily media consumption of U.S. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Media Marketing 66

Ad Monsters

FEBRUARY 27, 2025

Shifting platform policies, evolving DEI priorities, and outdated brand safety tactics are creating challenges for Black-owned media and ad tech as a wholeheres how publishers can thrive. He views the influx of funding in 2020 as a temporary correction rather than a sustainable model, recognizing that many took advantage of the moment.

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Media Ad Tech Fashion Audience 70

Adweek

DECEMBER 14, 2023

But when stores shut down, either temporarily or permanently, during 2020 and 2021, online shopping emerged as the de facto victor. Before the pandemic, retail was already locked in competition with online sales, forcing brands to navigate a nimble balancing act. And now here we.

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Retail eCommerce Media Advertising 274

Adweek

NOVEMBER 10, 2022

O'Toole has amassed more than 2 million TikTok followers since joining the platform in 2020, where her fans eat up the self-proclaimed Potato Queen's recipes. Following a decade in professional kitchens, including Michelin-starred restaurants, Poppy O'Toole is trying on a new apron: social influencer.

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Media 273

AdExchanger

NOVEMBER 7, 2023

Demand for online shopping has fallen closer to pre-pandemic levels following the frenzied highs of 2020. Slickdeals, a publisher that aggregates discounts and coupon codes for online goods, is turning to data […] The post Slickdeals’ First-Party Data Is Powering Direct Retail Media Sales appeared first on AdExchanger.

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Retail Media eCommerce Audience 124

Adweek

FEBRUARY 6, 2023

In 2021, Kraft Heinz announced plans to expand The Kitchen, the in-house marketing agency it launched in 2020 to create data-led social campaigns at "the speed of culture." It's also.

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Agency Marketing Media 261

Adweek

FEBRUARY 7, 2023

Ad Net Zero, which formed in 2020, describes itself as "advertising's response to the climate crisis" and boasts wide-ranging support that includes the six biggest ad industry holding companies, Climate advocacy campaign Clean Creatives is pressuring trade group Ad Net Zero to take a stance on fossil fuel companies ahead of the latter's U.S.

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Adweek

JUNE 24, 2022

The city-based network of free, local newsletters from Axios--Axios Local--has surpassed 1 million cumulative email subscribers across its 21 locations, according to the publisher--a key milestone for a venture that launched in December 2020. The expansion of Axios Local into new cities across the U.S.

Media 246

Media 246

Martech

SEPTEMBER 13, 2023

It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. Retail media has become increasingly popular in recent years, as retailers look to grow their revenue streams and brands and agencies seek to reach consumers in a buying mindset. Why we care. Get MarTech! In your inbox.

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Retail Media Demand Side Platform Viewability 121