Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram. Here are the seven top digital advertising trends that every marketer should know in 2020.

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Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Sure, it sounds intimidating, but in 2020 you can’t afford to be getting content marketing wrong. How to Think Like an Investor to Win at Content Marketing in 2020. NOW UPDATED! Not sure where to start?

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Single Grain

FEBRUARY 12, 2020

6 Customer Service Trends You Can't Ignore in 2020. 1) Social Media Shopping Is More Important than Ever. Other popular online places… like social media?” Need proof that the investment into making social media a place to shop is definitely paying off? Book My Free Marketing Consultation.

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Martech

JANUARY 10, 2022

58% of those surveyed now think the pandemic will have a lasting effect on how they view their homes, an eye-popping increase on the 12% when Gartner posed the question in 2020. Straightforward media. That means people are thinking hard about their homes, how to manage them and how to feel safe and secure in them.

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Single Grain

DECEMBER 8, 2020

Most importantly, you will learn why T-shaped marketers are the best fit for your start-up now. You might have heard of Inbound, Brand, Social Media, and Content Marketers. Managing marketing at a start-up often equates to wearing many hats. Dive Deeper : * How to Start a Marketing Agency in 2020 (From a 7-Figure Agency CEO). *

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Single Grain

AUGUST 11, 2020

” Attention marketing is a category of online marketing that aims to engage and acquire new customers through non-invasive means, often via social media. The Complete Guide for 2020. It can be a quick blog post, a video or an infographic, and is well suited for social media. What Is Feature Marketing?

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Single Grain

OCTOBER 30, 2020

This post was updated October 2020. Infographics receive 3x more shares than any other type of content on social media. 84 Influencer Marketing Statistics for 2020 [Infographic]. * Find a researcher to come up with content or topic ideas for an infographic. Related Content : * SEO Keyword Research Made Easy in 2020. *

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Digiday

NOVEMBER 20, 2022

As the entire marketing and media ecosystem braces for a rough 2023 by most definitions, local media — particularly traditional media including broadcast and print — are expected to be hit hard by revenue losses. Small businesses are essentially the lifeblood of much of ad-supported local media.)

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Digiday

JULY 27, 2022

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. And beyond that, how much the economic slowdown of 2022 mirrors the pandemic-induced recession of 2020.

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Martech

AUGUST 29, 2022

It is so strongly entrenched in American pop culture that this remains true even though the date is now almost always before Labor Day (this year it’s Aug. He writes in his blog that search interest for it was higher in October 2020 — the height of the lockdown — than the year before. in 2019, according to Forbes. Why we care.

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Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. “In 2020, the focus was on Instagram Stories and creating in-the-moment content.

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Martech Series

DECEMBER 29, 2022

Metaverse is forecasted as the future of social media, many brands are strategizing quick marketing campaigns to capitalize on the metaverse concept. Industries are making strides in Metaverse whether its retail, fashion, alcohol, food, media, music, entertainment, etc. From May to June 2020, Virtual Sentosa Island was in operation.

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Single Grain

SEPTEMBER 10, 2020

On May 28, 2020, Google announced the Page Experience Update , set to release in 2021. Google said it would switch to mobile-first indexing for all sites starting September 2020. How to Keep Your E-commerce Site Secure Against Cyber Threats in 2020. * 30 Ways to Come Up with Great Ideas for Your Blog Posts. *

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Digital Turbine

JUNE 20, 2022

A recent blog in strategy+business gave an overview of PWC’s recent Global Entertainment & Media Outlook. The blog shows how after the early stages of the pandemic caused worldwide advertising revenues to fall 7% in 2020, the industry rebounded in 2021 by growing a “stunning” 22.6%. Advertising as a whole has become more clever.

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Martech

OCTOBER 10, 2023

Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey. There are also over 16% more online shoppers in 2023 compared to 2020. Audiences increasingly distrust and avoid traditional ads like banners and pop-ups.

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Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. For SaaS companies, though, almost every digital marketing dollar spent can be traced back to one unifying goal: to convince prospects to sign up for a free trial, demo or a paid version of your software platform.

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Martech

JANUARY 21, 2022

Digital disruptions are occurring more than ever before thanks to the 2020 pandemic and technological innovation. Brand awareness can be found in obvious areas like the ad you see when you’re scrolling through social media or a pop up that you click on. Source: Megan Sangha.

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Single Grain

OCTOBER 1, 2020

This post was updated October 2020. Social Media Icons. You don’t need five paragraphs of build-up. than text: The proof: Infographics are shared 3x more than any other content on social media. Because of this, statistics can help you back up your claims while bringing in a third party to validate them.

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Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. It turns out that there’s a different way. It’s an element of breaking the ice.”

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Digiday

NOVEMBER 16, 2022

This week’s Media Briefing takes a look at publishers’ Q3 earnings reports, which show that despite hard economic conditions, optimism is still in the air. For Dow Jones, publisher of The Wall Street Journal, digital subscriptions represented 68% of the company’s total circulation revenue, up from 66% the year prior.

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Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), will be programmatic by 2020. 80% of businesses want chatbots by 2020.

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Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), will be programmatic by 2020. Basic communication. Product recommendations.

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Basis

NOVEMBER 21, 2023

At the same time, social media platforms like Facebook, audio platforms like Spotify, and search platforms like Google each have different policies for how marketers can promote cannabis products. An ever-shifting regulatory landscape that requires a considerable amount of up-front research compared to other consumer packaged goods.

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Basis

JANUARY 4, 2023

Meanwhile, privacy enforcement is heating up, online platforms might lose essential legal protection , and consumer behavior continues to transform. in 2023 (up from 90.2% last year), and it’s growing in other maturing media formats, too—the likes of connected TV (CTV), digital out-of-home (DOOH), and digital audio.

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TechCrunch Ads

JUNE 24, 2022

” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.

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Basis

SEPTEMBER 20, 2023

Pop quiz: In which digital space can you find the exact location of a friend, attend a virtual concert, send pics and texts that only last as long as you want them to, peruse digital content generated and shared just for specific audiences, and peek into the lives of celebrities? Snapchat, of course! Read on to find out. Not at all!

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Chief Martech

MAY 31, 2022

Catching up on my backlog of data and topics from before #MartechDay earlier this month — which featured the 2022 marketing technology landscape and the 2022 Stackies — the top of my list is the latest State of Agile Marketing report from AgileSherpas. That’s close to the 42% from 2020. Is agile marketing backsliding?

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Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue. However, this is starting to change.

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Digiday

OCTOBER 25, 2022

Keisha Andrews, vp and head of media at omnichannel advertising partner Anagram, said an increase in in-store holiday shopping will give advertisers the opportunity to connect with consumers through outdoor and digital signage. In 2020, OOH ad spending plummeting by 29% , according to OAAA. But spending in Q4 2021 was up 37.4%

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Basis

FEBRUARY 20, 2023

Where once the only control we had over audio was changing the radio station or popping in a new tape or CD (or LP), digital audio now gives us seemingly endless choices right at our fingertips. This share will continue to inch up on the back of strong gains during the pandemic, increasing to 65.5% This year, an estimated 130.5

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Basis

OCTOBER 11, 2024

Where once the only control audiences had over audio was the ability to change the radio station or pop in a new tape or CD (or LP), digital audio now gives listeners seemingly endless choices—all at the touch of a button or tap of a screen. This number will continue to inch up in the years ahead, reaching 165 million users in 2028.

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Single Grain

OCTOBER 27, 2020

You can use this type of research to get new ideas, steal the competition's best strategies, find new ways to differentiate yourself, and (of course) make sure that they aren’t one-upping you to become the best deal in town. There’s a lot to keep up with, and you need to be smarter about how you’re utilizing the data you collect.

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Single Grain

MARCH 27, 2020

This blog post on content ideation has been updated and vastly expanded for 2020! However, after a certain amount of time publishing content, it can be difficult to come up with new blog post ideas that will resonate with your audience. Maybe yours includes up-to-date info. Effective content marketing is a long-term strategy.

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Single Grain

MARCH 23, 2020

Wrapping Up. Dive Deeper: * 9 Effective SEO Techniques to Drive Organic Traffic in 2020. * SEO Keyword Research Made Easy in 2020. In this section, I’m going to show you how you can set up a Google Ads account (which is free) to start using the popular keyword tool. Get more website sales or sign-ups.

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Digiday

FEBRUARY 9, 2023

But even as the return to physical, in-person gatherings have picked up post-pandemic, a number of agencies and their clients will return to the Big Game with virtual or hybrid war rooms this year. It’s a trend that will continue from 2020. The pandemic has really changed the way those war rooms are set up.

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Digiday

JULY 12, 2022

Since #Creators4BIPOC began in 2020, the program has worked with more than 100 creators as part of Logitech’s efforts to address inequality with a $1 million commitment to be spent over a decade. It’s the same concept of someone running for (political) office and they’ve never met a Black person before so they pop up to a church in Harlem.”.

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InMobi

DECEMBER 6, 2020

2020 Recap: Publishers See Big Gains with Ad Monetization, InMobi Exchange Grows 2X With over a trillion valid ad requests generated each quarter, InMobi Exchange grew by 200% between Q2 and Q3 in 2020. It circles back to mobile ad monetization reaching new heights over the course of 2020. revenue for every ad opportunity.

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