InMobi

SEPTEMBER 23, 2020

The 2020 India Festive Season Guide found that 77% of Indian shoppers use mobile to research and explore products and 62% make purchases on mobile. To win the shoppers this festive season, savvy brands must leverage mobile advertising strategies as early as September to connect with the customer. The Results Reached 2.2

Brand Awareness 52

Brand Awareness Mobile Ads Electronics Video Ads 52

InMobi

SEPTEMBER 2, 2020

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. Why creatives are a key component to ad spend budgets.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Basis

MARCH 22, 2023

This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Native, audio, and others combined had miniscule volume in 2018 (4%) and 2020 (3%).

Advertising 98

Advertising Impressions CPM Cookies 98

InMobi

SEPTEMBER 22, 2020

For retailers, that means that their best sellers from the 2019 holiday shopping season may be their best sellers in 2020. Even though 2020 has been an abnormal year, consumers are still ready to open up their wallets. In short, expect some level of continuity.

Retail 52

Retail Shipping Audience Mobile Ads 52

VideoWeek

JULY 25, 2022

The acquisition, which will further strengthen Tremor’s CTV credentials, is Tremor’s third major acquisition in as many years, following its buyouts of Unruly in 2020 and Spearad last year. Amobee has three core business segments – its DSP, the Amobee Advanced TV Platform, and its Email Marketing Platform.

Demand Side Platform 105

Demand Side Platform Ad Tech Mobile Ads Advertising 105

Monetize More

JULY 14, 2022

Are Vignette Ads Intrusive? Around November 2020, Google introduced full-screen ads for wider screens, enabling publishers to deliver vignettes on various devices and screens, including smartphones and desktops.

Mobile Ads 52

Mobile Ads Header Bidding Banner Pop-Up 52

Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? million by 2024.

Advertising 98

Advertising Mobile Ads Retail Entertainment 98

Smarty Ads

OCTOBER 13, 2021

According to eMarketer, mobile ad spend will outperform traditional media by 2020 and make 43% of all media spending. A lot of app developers and publishers are excited about the future, and there is a good reason for it. If this stat does not get you excited.

Header Bidding 52

Header Bidding Mobile Ads Media 52

Digital Remedy

MAY 31, 2022

Prior to 2020, there were three common methods for creating control (or holdout) groups for marketing and advertising campaign analysis: 1. Using existing technology and cookie, IP, or Mobile Ad ID (MAID) lists, agencies and advertisers were able to actively hold out randomly generated subsets of people from seeing ads.

Control Group 98

Control Group Impressions A/B Testing Ad Space 98

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Why do marketers need identity resolution platforms? The goal is to consider multiple signals like location and browsing history.

Cookies 115

Cookies Mobile Ads GDPR Ad Tech 115

Ad Monsters

NOVEMBER 30, 2023

Desktop ad blocking surged, vying for the top spot over mobile throughout 2022, with mobile taking lead at the end of Q2 2023 claiming over 495M estimated monthly active ad blocking users. That’s just about 25M shy of mobile’s ad blocker heyday between 2020 and 2021.

Machine Learning 114

Machine Learning Ad Tech Audience Mobile Ads 114

InMobi

NOVEMBER 18, 2020

Even as e-commerce grows by leaps and bounds in 2020, driving retail footfall still needs to be a key goal for retails brands both during and after the 2020 holiday shopping season. Yet, one of the best ways to drive in-person retail sales may actually be mobile in-app advertising.

Retail 52

Retail Advertising Brand Lift Mobile Ads 52

VideoWeek

JUNE 12, 2023

This was followed up by the acquisitions of Unruly from News Corp in 2020 in a deal with around £15 million in stock plus £30 million in guaranteed revenues, then Spearad in 2021 for $14.7 This deal also strengthened Taptica’s connected TV capabilities, mostly due to RhythmOne’s ownership of advanced TV specialist YuMe.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

Digiday

NOVEMBER 17, 2022

That’s the key question on everyone’s lips given how Apple’s depletion of its MAID, known as ‘ID for advertisers’ or IDFA, has hamstrung mobile advertising on iOS devices. IDFAs meant that just about every party in ad tech could profiteer from advertising to – and tracking of – iPhone users.

Ad Tech 75

Ad Tech Manufacturing Mobile Ads Media 75

InMobi

JULY 2, 2021

Day 1, Nighttime: Mobile’s Role in Product Discovery Mobile plays a key role in product discovery, so it pays to understand the different ways consumers use mobile and what they expect at different moments of their shopping journey. Where do consumers notice mobile ads? Develop and invest in your own app.

Mobile Ads 52

Mobile Ads Retail Shipping Advertising 52

InMobi

AUGUST 15, 2020

According to eMarketer, India and SEA see a tremendous rise in the ad spends on digital growing by 33% and 18% respectively from 2020 to 2021. The mobile ad spends have also seen an upward trajectory in growth in India by 38% and 20% SEA by 20% from 2020 to 2021.

Marketing 52

Marketing Brand Awareness Mobile Ads ROI 52

illumin

NOVEMBER 24, 2023

Perhaps this new technology can help marketers reach audiences on mobile? Mobile ads are also becoming increasingly popular with both audiences and advertisers as we move into the holiday shopping season. This makes short-form videos the most effective way to ensure an ad is seen and watched until completion.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

InMobi

DECEMBER 6, 2020

2020 Recap: Publishers See Big Gains with Ad Monetization, InMobi Exchange Grows 2X With over a trillion valid ad requests generated each quarter, InMobi Exchange grew by 200% between Q2 and Q3 in 2020. It circles back to mobile ad monetization reaching new heights over the course of 2020.

Header Bidding 52

Header Bidding Banner Pop-Up Mobile Ads 52

InMobi

MAY 21, 2019

Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. It’s expected to reach three hours and 49 minutes by 2020. Time spent on mobile websites? By 2020, that will likely drop to 12 minutes daily. How is mobile advertising changing over time?

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. LEARN MORE What’s so special about in-app mobile advertising?

Advertising 52

Advertising Marketing Mobile Ads Banner 52

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. This represents a growth of 3.6

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

VideoWeek

OCTOBER 26, 2022

Google’s parent company Alphabet only began disclosing YouTube’s specific revenues in financial results in 2020, but even without seeing the numbers, it’s safe to say the prior decade was one of tremendous ad revenue growth for the video sharing behemoth.

Mobile Ads 72

Mobile Ads Video Ads Agency Advertising 72

InMobi

MARCH 23, 2021

This rate was measured off over 350 billion impressions in 2020, and includes app-first channels like in-app video, in-app display and connected television. InMobi has long been committed to fighting mobile ad fraud and championing a clean and open programmatic landscape.

Mobile Ads 52

Mobile Ads Impressions Advertising Marketing 52

InMobi

AUGUST 4, 2021

in 2020 and will account for over 15% of all retail sales in 2021. This kind of contactless buying skyrocketed in popularity in 2020, enabling consumers to quickly and conveniently buy needed items without having to set foot in a physical store or deal with shipping delays.

Retail 52

Retail Shipping Mobile Ads Media 52

Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. 2006: Popular ad-blocking software, Adblock Plus, launches.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

InMobi

SEPTEMBER 10, 2017

The day-long event saw CXOs, agency heads, marketers and technology experts discuss and reimagine the future of a mobile-first Indonesia, 2020. The event was witness to an industry-first, CXO-exclusive Mobile Ad Lib session.

Impressions 52

Impressions Mobile Ads Conversion Audience 52

InMobi

SEPTEMBER 10, 2021

“The 2021 holidays will stand in stark contrast with the 2020 season. Key Insights You Need To Know 37% of Americans say the learn about retailer app availability through mobile ads. are likely or highly likely to use a retail mobile app in the future. I WANT A COPY! 39% of adults in the U.S. billion and $766.7

Retail 52

Retail Mobile Ads Marketing Advertising 52

Digital Turbine

NOVEMBER 21, 2023

manga sales saw a significant increase compared to 2020, driven by growing consumer interest in streaming platforms and anime content, offering lucrative opportunities for the regional market. What does the app developer and ad monetization landscape in APAC look like? In 2021, U.S.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Digiday

DECEMBER 11, 2022

While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% Short video apps are expected to drive ad spend for social platforms, while gaming spend will face challenges as privacy regulations become clearer. Horizon Media had handled traditional media since 2020.

Media 69

Media Mobile Ads Agency Brand Lift 69

Digiday

DECEMBER 11, 2022

While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% Short video apps are expected to drive ad spend for social platforms, while gaming spend will face challenges as privacy regulations become clearer. Horizon Media had handled traditional media since 2020.

Media 69

Media Mobile Ads Agency Brand Lift 69

Lemonads

FEBRUARY 2, 2021

So, we understand the importance of finding the best mobile ads network. This is the reason why we’ve put together an Airpush review, where we’ll go over the advantages and setbacks of partnering with this mobile network. More than 60% of Google searches already occur on mobile, which means only one thing.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

Digital Remedy

MAY 31, 2022

Prior to 2020, there were three common methods for creating control (or holdout) groups for marketing and advertising campaign analysis: 1. Using existing technology and cookie, IP, or Mobile Ad ID (MAID) lists, agencies and advertisers were able to actively hold out randomly generated subsets of people from seeing ads.

Control Group 52

Control Group Impressions A/B Testing Ad Space 52

Single Grain

APRIL 8, 2021

Businesses running mobile ads on platforms such as Facebook, Google, Instagram, InMobi, AdMob, Flurry and others will be affected by the recent release of Apple's iOS 14 mobile operating system. . iOS 14 is Apple's latest version of its mobile operating system and it was launched on September 16, 2020. Conclusion.

Conversion 52

Conversion Mobile Ads Ad network SEO 52