Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. Majority share for mobile ads served via programmatic is steady.

Advertising 98

Advertising Impressions CPM Cookies 98

Single Grain

JANUARY 31, 2020

Lets you promote your content effectively and gain more earned media by mapping your competitor’s position online with SEMrush Advertising Research. You can easily discover the difference between your and your competitors' ad strategies. Related Content: 10 PPC Trends You Can’t Ignore in 2020. 2) Google Ads Editor.

Media 127

Media Marketing Machine Learning SEO 127