illumin

NOVEMBER 24, 2023

Perhaps this new technology can help marketers reach audiences on mobile? Mobile ads are also becoming increasingly popular with both audiences and advertisers as we move into the holiday shopping season. This makes short-form videos the most effective way to ensure an ad is seen and watched until completion.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

Basis

MARCH 22, 2023

This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Video ads, whether linear TV or digital formats, have long been popular for political marketers.

Advertising 79

Advertising Impressions CPM Cookies 79

InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. How can retailers make effective banners and video ads?

Retail 40

Retail Advertising Banner Entertainment 40

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. billion of all social media ad spending globally.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? million by 2024.

Advertising 83

Advertising Mobile Ads Retail Entertainment 83

InMobi

MAY 21, 2019

Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. It’s expected to reach three hours and 49 minutes by 2020. Time spent on mobile websites? By 2020, that will likely drop to 12 minutes daily. How is mobile advertising changing over time?

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Monetize More

APRIL 26, 2023

There are several types of in-app ads that publishers can integrate into their apps, such as banner ads, interstitials, rewarded video ads, and native ads. Rewarded video ads allow users to watch a video ad in exchange for a reward, such as in-game currency or access to premium content.

Video Ads 52

Video Ads Pop-Up Banner Conversion Rate 52

VideoWeek

OCTOBER 26, 2022

Google’s parent company Alphabet only began disclosing YouTube’s specific revenues in financial results in 2020, but even without seeing the numbers, it’s safe to say the prior decade was one of tremendous ad revenue growth for the video sharing behemoth.

Mobile Ads 72

Mobile Ads Video Ads Agency Advertising 72

InMobi

DECEMBER 6, 2020

2020 Recap: Publishers See Big Gains with Ad Monetization, InMobi Exchange Grows 2X With over a trillion valid ad requests generated each quarter, InMobi Exchange grew by 200% between Q2 and Q3 in 2020. It circles back to mobile ad monetization reaching new heights over the course of 2020.

Header Bidding 52

Header Bidding Banner Pop-Up Mobile Ads 52

Digital Turbine

NOVEMBER 21, 2023

manga sales saw a significant increase compared to 2020, driven by growing consumer interest in streaming platforms and anime content, offering lucrative opportunities for the regional market. What does the app developer and ad monetization landscape in APAC look like? In 2021, U.S.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Monetize More

DECEMBER 29, 2022

Source: Google Ad Manager Internal Data, Q4 2020 – Q1 2021, Global). There are 4 key things that buyers value in their video inventory. The box section covers video signals, which we’ll discuss in the immediate section. Viewability : Signals that indicate a premium video ad experience.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Single Grain

DECEMBER 18, 2019

In 2020, having a solid Facebook Ads plan — and using the right tools to execute it — is more important than ever. That’s why we rounded up the key trends that will impact running ads on Facebook this year. 5 Most Important Trends for Facebook Ads in 2020. Trend #1: Facebook Ad Costs Will Continue to Rise.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

SODP

JUNE 27, 2023

DSPs also allow advertisers to tap into inventory across multiple different ad networks—ranging from native ad networks to video ad networks —ensuring their ads are seen wherever audiences are most likely to engage. They upload their creative assets, such as customized display banners or video ads.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

InMobi

SEPTEMBER 14, 2021

How InMobi Works With App Publishers: The Latest Figures By the end of June 2021, over 23,000 apps were getting mobile ad demand through InMobi Exchange, with 80% of them having directly integrated the InMobi SDK. In looking at the first half of 2021 compared to the same period in 2020, mobile programmatic ad spending rose 273%.

Header Bidding 52

Header Bidding Fill rate Banner Ad Exchange 52

Lemonads

FEBRUARY 2, 2021

So, we understand the importance of finding the best mobile ads network. This is the reason why we’ve put together an Airpush review, where we’ll go over the advantages and setbacks of partnering with this mobile network. More than 60% of Google searches already occur on mobile, which means only one thing.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

Single Grain

JUNE 5, 2023

from 2020 to 2027. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Innovations such as Facebook’s Mobile App Install Ads demonstrated the potential of mobile advertising for user acquisition. Infinite Potential On SmartHub Ad Exchange!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Lemonads

JULY 14, 2020

The issue of ad fraud has received a lot of attention over the last few years and for good reasons. At lemonads, we’ve developed a wide range of in-house ad fraud detection mechanisms to help weed out deceitful interactions in our network. Desktop ad fraud attacks are usually performed using more rudimentary tactics.

Machine Learning 52

Machine Learning Conversion CPL CPA 52

Single Grain

JUNE 30, 2022

Hubgen, founded in 2020, is a digital marketing agency based in the U.K. In 2020, the agency worked with a £1.5 5) Include Videos in Your Programmatic Ads. Expenditure on programmatic video ads is likely to reach $74.8 Types of Ads That Can Be Managed Programmatically. billion by the end of 2023.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

JANUARY 31, 2020

You can easily discover the difference between your and your competitors' ad strategies. Related Content: 10 PPC Trends You Can’t Ignore in 2020. The Best Paid and Organic Search Channels for 2020. Growth Hacking Tactics to Get 10M Users in 3 Years (Without Paid Ads). 2) Google Ads Editor.

Media 127

Media Marketing Machine Learning SEO 127

VideoWeek

AUGUST 9, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. ” As well as a video player, Ziggeo provides video recording capabilities and a transcoding pipeline.

Rich Media 69

Rich Media Ad Tech Ad Exchange eCommerce 69

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52