InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e.

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Viewability Mobile Ads Banner Impressions 52

InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded.

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Mobile Ads Advertising Machine Learning Viewability 52

Monetize More

JULY 14, 2022

Once Vignette Ads are live, Our team will constantly split test, and optimize your ads for maximum ad revenue gains. Are Vignette Ads Intrusive? This type of interstitial is highly viewable and user-friendly because it loads along with the page and can be easily skipped by users.

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Mobile Ads Header Bidding Banner Pop-Up 52

Monetize More

DECEMBER 29, 2022

Source: Google Ad Manager Internal Data, Q4 2020 – Q1 2021, Global). Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). For instance: line items, ad units, platforms or apps. Predicted Viewability Bucket. The numbers below speak for themselves.

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Viewability Video Ads Audience A/B Testing 52

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

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Marketing Viewability Real Estate Mobile Ads 52

InMobi

MAY 21, 2019

Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. It’s expected to reach three hours and 49 minutes by 2020. Time spent on mobile websites? By 2020, that will likely drop to 12 minutes daily. How is mobile advertising changing over time?

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Advertising Video Ads Mobile Ads Viewability 52

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. This represents a growth of 3.6

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Advertising Click Through Rate Display Advertising ROI 102