Digiday

JULY 24, 2022

The study, as Marketing Brew reported, found that advertisers spent an eye-bulging $115 million between January 2020 and May 2022 on something ad execs call “made-for-advertising” (MFA) inventory — sites that exist for the sole purpose of aggressively monetizing traffic so they don’t have to worry about the cost of acquiring it in the first place.

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

Lemonads

JANUARY 18, 2021

Let’s take a deeper look at this ad format and go over 10 native ad mistakes you should avoid increasing your chances of success. In terms of performance, native ads are currently used by more than 66% of advertisers and their popularity is growing every year.

Affiliates 52

Affiliates Native Advertising Ad network Advertising 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Basis

NOVEMBER 7, 2023

One under-adopted format: native, which advertisers can use to insert their creative into the feeds of news and other websites. Audio is another underutilized channel amongst political advertisers. Spotify barred political and advocacy advertising in late 2019, only to re-introduce them in 2022.

Advertising 90

Advertising Education Audience Cookies 90

Single Grain

JUNE 13, 2023

Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. percentage points compared to the second half of 2020. Statista ) Mobile ads are eating up TV advertisement share.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

PrograMetrix

JUNE 9, 2021

How to Scale Your CBD E-commerce Brand with Innovative CBD Advertising Solutions. The market didn't meet its 2020 projection, but it still greatly expanded. Related: Report: Cannabis & CBD Digital Advertising Trends in 2020. Advertise Your CBD Products as Health and Wellness Solutions. Native Advertising.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Lemonads

AUGUST 14, 2020

According to some projections, the digital advertising industry will be worth more than 355 billion US dollars by the end of 2020. This constitutes more than half of the projected global advertising spend, which stands close to $587 billion.

Ad network 52

Ad network Demand Side Platform Affiliates Native Advertising 52

Automatad Inc.

FEBRUARY 29, 2024

It is a love-hate relationship, and publishers and advertisers equally suffer. The rise in the adoption of ad blockers cost publishers $12 billion in 2020. Use native ads According to the Association of Online Publishers (AOP), publishers need to show ads that are less annoying in the first place. Are you one among them?

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Lemonads

NOVEMBER 29, 2020

Native Ads Native advertising is the use of paid ads that match the look, feel, and function of the media format in which they appear. Simply put, native advertising is paid content. We can expect programmatic advertising to continue to grow. Increased engagement with more interaction. With better results.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

InMobi

NOVEMBER 2, 2021

Devika Sharma Director, Sales, Glance and Roposo As the Director of Sales for the Glance and Roposo platforms of InMobi, Devika is responsible for the growth of the advertising business by building native advertising and content-led brand experiences.

Entertainment 52

Entertainment Search Advertising Machine Learning Communications 52

VideoWeek

DECEMBER 2, 2022

Taboola says the two hope to develop a “leading native advertising offering for advertisers, publishers, and merchants on the open web”. Ipsos’s annual Veracity index has found trust in journalists in the UK is at a record high, having doubled since 2020. Read more on VideoWeek. Cedara Raises $2.7

Agency 52

Agency Media Ad Tech Audience 52

Basis

FEBRUARY 28, 2023

Native advertising: the veritable chameleon of the digital marketing world. Marketers find it powerful enough that US native display ad spending is forecast to reach $97.46 Here, we define what native advertising is and unpack what it looks like, how it can drive performance, and what the future holds for the medium.

Native Advertising 97

Native Advertising Advertising Demand Side Platform Video Ads 97

VideoWeek

JULY 18, 2022

The pair said the collaboration enables marketers to reach Azerion’s audiences at scale via brand-safe, diverse inventory – including rich-media, native advertising, video and in-gaming through mobile, tablet, desktop and CTV. The partnership covers major markets including France, Germany and the UK. The Week in TV.

Media 52

Media Ad Tech Agency Demand Side Platform 52

NewProgrammatic

JANUARY 26, 2022

The conference intends to focus on all things affiliate marketing, with special emphasis on Facebook ad tracking, lead generation, eCommerce, and additional sessions on pressing topics such as email marketing, native advertising, or chatbots.

Affiliates 52

Affiliates Advertising eCommerce Retail 52

Clearcode

APRIL 26, 2022

In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022. Then in 2020, Apple announced that it would be introducing new privacy changes to its mobile operating systems in an effort to increase user privacy for iOS, iPadOS and tvOS users. Next, we have social media advertising.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

OCTOBER 14, 2022

“Delivering the best experience for publishers, advertisers and consumers is hugely important to us – and this includes adapting to the rise in the use of video in native advertising,” said MGID CEO Sergii Denysenko. LG Ad Solutions Opens London Office. The French competition authority fined the tech giant €1.1

Ad Tech 52

Ad Tech Agency Fashion Media 52

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. 2018: The EU’s GDPR goes into force on May 25, 2018.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Ad Monsters

JUNE 29, 2022

In 2020, CheckMyAds Co-Founder Nandini Jammi wrote about how five ad tech companies refused to work with Salty , an independent newsletter magnifying women, trans, and non-binary voices. . For years, LGBTQ media companies have struggled to monetize their traffic.

Ad Tech 98

Ad Tech Media Advertising Ad network 98